My tips for brands using content in the mix in 2015

January 27th, 2015

Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Content marketing already accounts for £1 in every £5 spent on marketing and rising. To make the most of the opportunity, it helps to be able to track how the space is developing. As leader … Continue reading “My tips for brands using content in the mix in 2015”

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The CMA Key Diary Dates for 2015

January 27th, 2015

For all CMA members please add the following key dates to your calendars. We are changing the structure of our annual meetings and we are looking forward to providing you with more networking opportunities moving forward. Membership Networking Lunch – Our first membership gathering in 2015 will be in March at the inaugural CMA Membership … Continue reading “The CMA Key Diary Dates for 2015”

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2015 Already off to a great start with The CMA signing up 2 new members

January 27th, 2015

The Content Marketing Association (CMA), the industry body for the content marketing industry, starts the new year already by welcoming two new members. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. Its an exciting time … Continue reading “2015 Already off to a great start with The CMA signing up 2 new members”

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What Facebook is doing to brand pages – and the difference content can make

January 23rd, 2015

A couple of weeks back US organisation Pew Research published its latest social media findings and discovered that, in spite of talk of millennials shifting platforms and content overload, Facebook is still in very rude health. The report concluded that ‘Facebook remains by far the most popular social media site. While its growth has slowed, … Continue reading “What Facebook is doing to brand pages – and the difference content can make”

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Rebekah Billingsley Joins John Brown as New Head of Digital and Content Strategy

January 23rd, 2015

John Brown is pleased to announce the appointment of Rebekah Billingsley as Head of Digital and Content Strategy. Rebekah will be managing the content marketing agency’s digital strategy and output, as well as the research and planning side, across all platforms. Rebekah started as a Graduate Management Trainee in television but moved into digital in … Continue reading “Rebekah Billingsley Joins John Brown as New Head of Digital and Content Strategy”

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Down with the kids? Don’t use #bae

January 23rd, 2015

It’s all well and good researching your audience, its needs, interests, proclivities and sense of humour etc etc, but talking like them? That’s a lexical step too far, according to one Twitter account. @BrandsSayingBae is retweeting – can you guess? – those companies that use ‘bae’ in their tweets. No idea? According to this Wall … Continue reading “Down with the kids? Don’t use #bae”

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New Year, Old Content: Making What’s Old New Again

January 22nd, 2015

You’ve heard the saying “Out with the old, in with the new,” and as we begin a new year, this phrase carries a lot of weight. If you’re an avid blog reader like me, you may have seen a stream of blog topics covering new diets, new exercise regimes and tips on how to reduce … Continue reading “New Year, Old Content: Making What’s Old New Again”

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Innovation, collaboration, expertise

January 22nd, 2015

White Light Media produces a one-of-a-kind publication for Maersk Oil UK. White Light Media recently extended its client portfolio to include Maersk Oil UK, after being commissioned to produce a journal focusing on the big issues affecting its stakeholders in the oil and gas industry. Maersk Oil UK wanted Shelf to look at industry-wide issues … Continue reading “Innovation, collaboration, expertise”

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Breaking Bad Creative Brief

January 21st, 2015

Love Breaking bad? Content Marketing Association (CMA) member, TCOLondon is giving you the chance to win a Ralph Steadman designed Blu-ray set. Channel your inner Heisenberg and reimagine the world’s most captivating drug drama in an imaginative new way. To celebrate the release of the Breaking Bad Limited Edition Blu-ray Steelbooks, featuring exclusive artwork by … Continue reading “Breaking Bad Creative Brief”

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Forum Events announce new date for Internet Marketing Summit

January 20th, 2015

Award-winning business-to-business events organiser, Forum Events has today released the date of its one day Internet Marketing Summit. The event will be held on May 14th 2015 at the Hilton, London Wembley. Designed for senior internet marketing professionals, the Summit focusses on one-on-one prearranged meetings with internet marketing solution providers. Delegates can attend free of … Continue reading “Forum Events announce new date for Internet Marketing Summit”

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