5 things grads can teach you about winning pitches

February 27th, 2015

Yesterday was ace. We held a talent search at Seven to find dazzling young creatives, digital wizards, strategists and futures bosses. 24 brilliant people competing for places on a 7-week paid programme. It was called The Magnificent7 and it really was – smart, imaginative, diverse minds tackling Apprentice-style briefs with gusto. At the end of … Continue reading “5 things grads can teach you about winning pitches”

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Creating content for the luxury market

February 26th, 2015

Josh Spero, editor of wealth management magazine Spear’s, says the smart way to position content for a high-net-worth audience is to look for the story, not be dazzled by the surface Spear’s does not publish luxury pornography. There is a place for it – hungry photos of absurdly expensive fridges or helicopters, copy slavering over … Continue reading “Creating content for the luxury market”

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Could Beacons provide an opportunity for content marketers?

February 26th, 2015

Some marketing seers have hailed them as one of the most important tools to emerge in retailing for decades, while others have suggested that they are a technology in search of a killer application. Yes, the jury is out on the concept of Beacons. If you haven’t yet come across them yet Beacons are low-powered … Continue reading “Could Beacons provide an opportunity for content marketers?”

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What Content Suits a Culture Best?

February 25th, 2015

Depending on the region and culture your brand is targeting, there are approaches to content marketing that work and ones that don’t. Below are some examples of content marketing around the world so you can gain an insight into the approaches that might best suit your business. Time travel allowed: why online video booms in … Continue reading “What Content Suits a Culture Best?”

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Redactive and REED launch Appoint; sector specific career magazines

February 25th, 2015

Redactive will be working with recruitment powerhouse Reed Specialist Recruitment to deliver a suite of sector and profession specific thought leadership magazines. Directed at executive job seekers and in-house recruiters, Appoint will be produced in separate editions for fields including education, procurement, HR and management. The magazine will feature current profession/legislative news and advice pieces … Continue reading “Redactive and REED launch Appoint; sector specific career magazines”

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How brands can make content measurement count

February 25th, 2015

Content marketing is a vital element in initiating and maintaining conversations with customers, but measuring its effectiveness is a new challenge that marketers haven’t yet got to grips with. Brands are at a crossroads with content marketing: there’s a pressing need to determine whether it should be a tool for branding or for direct response. … Continue reading “How brands can make content measurement count”

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Digital Breakfasts, Digital Training, Digital Leaders

February 25th, 2015

The first digital breakfast went down a storm and it was the first event we had opened to non CMA members. We were very pleased to welcome over 20 new faces from different agencies and brands. The events are really growing in popularity and in 2015 we will be hosting them at a variety of … Continue reading “Digital Breakfasts, Digital Training, Digital Leaders”

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5 Brands That Went Viral on YouTube and How Yours Can Too

February 25th, 2015

YouTube can seem like a fickle, confusing place where only the lucky can achieve audience attention, but this does not have to be the case. If you keep certain goals and tips in mind, your videos could become so popular they spread like wildfire. So, without further ado, here are five brands that went viral … Continue reading “5 Brands That Went Viral on YouTube and How Yours Can Too”

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Month In Content Marketing: February

February 24th, 2015

Sainsbury’s Magazine’s big circulation rise, John Brown South Africa scoops BMW/MINI contract and the CMA’s predictions for 2015. Our predictions for 2015, Sainsbury’s scores big in the ABCs and the latest member wins and awards. Here is a round up of the top stories John Brown SA wins BMW and MINI Big news from John … Continue reading “Month In Content Marketing: February”

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Five food trends eating up the internet

February 24th, 2015

Food seems to lend itself well to conversations, whether it’s discussing dinner plans during tea breaks, or scouring Pinterest for recipe inspiration (which rarely ends up being made). Research shows that food, as a category, outperforms any other topic for most shared online content, making up 52% of the world’s most viral content. But it’s … Continue reading “Five food trends eating up the internet”

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