Spafax Wins Big at NATJA Awards

February 20th, 2015

Global content agency Spafax made a clean sweep at the North American Travel Journalists Association (NATJA) Awards, receiving three gold awards, two silver, and one bronze, for travel-focused content produced for clients Fairmont Hotels & Resorts, Bombardier Business Aircraft, and Air Canada. The annual competition honors the “best of the best” in travel writing, photography … Continue reading “Spafax Wins Big at NATJA Awards”

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The case for content marketing – Why today’s Mad Men need to embrace the art of storytelling

February 19th, 2015

In this increasing wired, interconnected world, it’s easy to get hung up on delivery, process and technology, and to miss what really engages people – that indefinable thing that is called, for want of a better word, ‘content’. Content is the stuff that makes up a marketing message, the thing that prompts people to act, … Continue reading “The case for content marketing – Why today’s Mad Men need to embrace the art of storytelling”

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John Brown host exclusive fashion event

February 19th, 2015

With her urge to spend on a frequent basis, the impulse fashion shopper is hugely valuable to retailers but it’s difficult to build a long-term relationship with her. What drives this impulse shopper? 
How can you get more share of her purse? Content marketing can help. John Brown has spent hours studying this fashion consumer … Continue reading “John Brown host exclusive fashion event”

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Big data and big content – getting the balance right

February 19th, 2015

Ask a marketer to name the key trends in their industry today and chances are that very high on their list would be content and data. Over the past few years content marketing has taken centre stage as brands have discovered how powerful a tool it can be for engaging with consumers. While at the … Continue reading “Big data and big content – getting the balance right”

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TranslateMedia Awarded Best Companies ‘One to Watch’ Accreditation

February 18th, 2015

TranslateMedia has been recognised by Best Companies as “One to Watch” in 2015. Best Companies, the name behind The Sunday Times ‘Best Companies to Work For’, assesses an organisation’s performance in all areas of the workplace, but in particular its commitment to its employees. The Best Companies Accreditation Standard follows the elite Michelin style star … Continue reading “TranslateMedia Awarded Best Companies ‘One to Watch’ Accreditation”

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Highlights of our first CMA Digital Breakfast of 2015

February 18th, 2015

This month’s CMA digital breakfast discussed ‘Data Driven Content and personalistion’. Our three experts were Alexandra Willis, Head of Digital Content, Wimbledon, Rhian Cowburn, Head of Partner Strategy, Starcount and David Copeland, Director of Mobile Marketing, Connected Digital. We’ve gathered the top tweets from the session below #CMADigital giving you an exclusive insight into the … Continue reading “Highlights of our first CMA Digital Breakfast of 2015”

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Happy Chinese New Year from John Brown Hong Kong

February 18th, 2015

John Brown Hong Kong is wishing you a happy and prosperous Year of the Goat.

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Hot Rum Cow takes the helm at World Whisky Day

February 17th, 2015 Read more Share: Posted in CMA Member News

Sainsbury’s magazine circulation continues its growth

February 16th, 2015

Amid all the fading titles in the women’s lifestyle sector one magazine stands out with its spectacular ABC uplift. Sainsbury’s magazine, the only 100% paid-for customer magazine in the UK, has seen a 12.3% YoY increase in sales bringing its total copy sales to 230,298 (June-Dec 2014) – an incredible achievement as the magazine is … Continue reading “Sainsbury’s magazine circulation continues its growth”

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Four ways content can help businesses using crowdfunding sites

February 13th, 2015

Over the past few years crowdfunding has become one of the key ways that entrepreneurs find capital for their new ventures. Sites like Kickstarter and Indiegogo have enabled countless small companies to connect with investors which has lead to the establishment of some thriving new businesses. However, not all the companies on these sites use … Continue reading “Four ways content can help businesses using crowdfunding sites”

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