Gazing into content’s crystal ball

January 30th, 2015

Content is already big and spreading its tentacles in every direction, but what specifically will be the big trends in 2015? Clare Hill, managing director of the Content Marketing Association (CMA), takes a look inside the CMA’s very own crystal ball. It is, as they say, notoriously difficult to make predictions, especially about the future. … Continue reading “Gazing into content’s crystal ball”

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August’s Friday Favs

January 30th, 2015

Here are CMA member August’s top Friday Favs from the past week including the Superbowl, Facebook and Twitter’s native video plans and Bebo. Advertisers bet on pre-game plays to dominate the Super Bowl Brands are escalating their pre-game marketing for this year’s Super Bowl following the realisation that their ads can now gain engagement not … Continue reading “August’s Friday Favs”

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Five brands doing great things on Twitter

January 29th, 2015

In some ways running a branded Twitter account ought to be reasonably straight forward. After all isn’t it all about highlighting great content, sharing news and updates with followers and engaging with customers when appropriate? However there are ways of transforming a good branded Twitter account into a great one. Here are some examples of … Continue reading “Five brands doing great things on Twitter”

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Winchester Earthquake – the facts, from the survivors!

January 28th, 2015

Following Winchester’s earthquake on Tuesday evening, the cathedral-city based communications agency, Remarkable Group, has been quick off the mark with an informative video pulling together the facts of the evening’s disturbance. The video has gone viral, been picked up by national papers and can be seen on YouTube and Vimeo. OK, so it only measured … Continue reading “Winchester Earthquake – the facts, from the survivors!”

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Cedar’s Robin Thomas comments on virtual reality in The Drum

January 28th, 2015

As Facebook moves Oculus Rift into the world of movie-making, Cedar’s digital strategist Robin Thomas talks to The Drum about what this means for for brands within virtual reality worlds. ‘Setting aside the technical, operational and budgetary considerations, the opportunities for brands within VR worlds are vast. For those with strong narratives and relevant stories … Continue reading “Cedar’s Robin Thomas comments on virtual reality in The Drum”

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My tips for brands using content in the mix in 2015

January 27th, 2015

Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Content marketing already accounts for £1 in every £5 spent on marketing and rising. To make the most of the opportunity, it helps to be able to track how the space is developing. As leader … Continue reading “My tips for brands using content in the mix in 2015”

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The CMA Key Diary Dates for 2015

January 27th, 2015

For all CMA members please add the following key dates to your calendars. We are changing the structure of our annual meetings and we are looking forward to providing you with more networking opportunities moving forward. Membership Networking Lunch – Our first membership gathering in 2015 will be in March at the inaugural CMA Membership … Continue reading “The CMA Key Diary Dates for 2015”

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2015 Already off to a great start with The CMA signing up 2 new members

January 27th, 2015

The Content Marketing Association (CMA), the industry body for the content marketing industry, starts the new year already by welcoming two new members. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. Its an exciting time … Continue reading “2015 Already off to a great start with The CMA signing up 2 new members”

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What Facebook is doing to brand pages – and the difference content can make

January 23rd, 2015

A couple of weeks back US organisation Pew Research published its latest social media findings and discovered that, in spite of talk of millennials shifting platforms and content overload, Facebook is still in very rude health. The report concluded that ‘Facebook remains by far the most popular social media site. While its growth has slowed, … Continue reading “What Facebook is doing to brand pages – and the difference content can make”

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Rebekah Billingsley Joins John Brown as New Head of Digital and Content Strategy

January 23rd, 2015

John Brown is pleased to announce the appointment of Rebekah Billingsley as Head of Digital and Content Strategy. Rebekah will be managing the content marketing agency’s digital strategy and output, as well as the research and planning side, across all platforms. Rebekah started as a Graduate Management Trainee in television but moved into digital in … Continue reading “Rebekah Billingsley Joins John Brown as New Head of Digital and Content Strategy”

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