John Brown Hong Kong is wishing you a happy and prosperous Year of the Goat.
Amid all the fading titles in the women’s lifestyle sector one magazine stands out with its spectacular ABC uplift. Sainsbury’s magazine, the only 100% paid-for customer magazine in the UK, has seen a 12.3% YoY increase in sales bringing its total copy sales to 230,298 (June-Dec 2014) – an incredible achievement as the magazine is … Continue reading “Sainsbury’s magazine circulation continues its growth”
Over the past few years crowdfunding has become one of the key ways that entrepreneurs find capital for their new ventures. Sites like Kickstarter and Indiegogo have enabled countless small companies to connect with investors which has lead to the establishment of some thriving new businesses. However, not all the companies on these sites use … Continue reading “Four ways content can help businesses using crowdfunding sites”
Naturally, Google (and other search engines) are vigilant against the types of sites that employ tricky means to appear higher in search results. Rather than relying on the quality of the content they create, these sites use unnatural links, keyword stuffing and other questionable techniques to appear more authoritative and popular than they actually are. … Continue reading “How to fight a Google penalty”
This is your last chance to book for our February Digital Breakfast, with remaining places going fast. This session will look at one of the hot topics for 2015, Data – driven content and personalisation. We have a stellar line up with Alexandra Willis, Head of Digital Content – Wimbledon, Rhian Cowburn, Head of Partner … Continue reading “Last chance to book for February Digital Breakfast!”
John Brown has been thinking about you a lot as Valentine’s Day approaches, and we thought the attached infographic might raise a smile… and provide some food for thought too. Anytime you’re free, we’d LOVE to talk more.
We’re hiring the best and brightest new talent to make us smarter, faster and even more creative. We’re on the hunt for 7 dynamic, clever, dazzling (yes, dazzling) people to join our team on a 7-week paid programme. Creatives, analysts, producers, digital wizards – everyone is welcome. You will discover everything there is to know … Continue reading “The Magnificent Seven: do you have what it takes?”
The relative merits of basing marketing communications on rational logic or emotional appeal is an ongoing debate, particularly within the advertising industry. The rational approach uses marketing to try to prove the product’s quality and usefulness by listing the product’s benefits, or quoting facts or statistics. By contrast, emotive marketing instead appeals directly to a … Continue reading “Rational vs. Emotive Marketing äóñ Which Is Best for Global Audiences?”
The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing industry provide more transparency to consumers around ‘native’ advertising. The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers to spot native advertising – digital … Continue reading “IAB launches guidelines to provide greater transparency in ‘native’ digital advertising”