Starbucks Whips Up 21 Branded GIFs Starring the Frappuccino

May 19th, 2015

Millennials will share practically any strange GIF or meme online with their friends these days, opening up a new, weird marketing tactic for brands. For Starbucks, that means creating a William Wegman-like picture of a dog drinking iced coffee, or an image of cats and a rainbow floating above a Frappuccino. This summer, Starbucks and … Continue reading “Starbucks Whips Up 21 Branded GIFs Starring the Frappuccino”

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Headstream ranked #3 in The Drum’s Elite agency list

May 19th, 2015

Using The Drum’s enhanced census methodology, the census rankings are then determined by each agency’s financial performance, peer recognition and client satisfaction. Agencies are ranked against those of a similar staff size in order to provide valuable comparisons. Here, you can find a snapshot of the impressive rankings, across each of the three measures of … Continue reading “Headstream ranked #3 in The Drum’s Elite agency list”

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Figaro Digital Retail Conference May 2015: What We Learned (Pt I)

May 19th, 2015

The Figaro Digital Retail Conference took place on Thursday 14 May at Prospero House on Borough High Street. From automation to mobile, social and digital transformation, our speakers offered up some expert advice for retailers. In the first of a two-part round-up of the day’s presentations, we hear about the importance of customer experience and … Continue reading “Figaro Digital Retail Conference May 2015: What We Learned (Pt I)”

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Boost your content with a community

May 19th, 2015

Have you ever met a person whose job title is ‘community manager’? Thought not. But according to Carmel DeAmicis, tech startups in the US are placing increased importance on communities, and employing community managers to create interconnected, and altogether warm and fuzzy audiences. As the title suggests, a community manager’s job is to create a … Continue reading “Boost your content with a community”

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Air Canada Wins Loyalty 360 Platinum Award for Earn Your Wings

May 15th, 2015

Air Canada and Spafax are pleased to announce that Air Canada’s Earn Your Wings program received top honours at the Loyalty360 Awards. Earn Your Wings, a popular gamification program, received the Platinum Award in the Best Loyalty or Rewards Program category during the Loyalty Marketers Association’s annual awards in Orlando, Florida. In its third edition, … Continue reading “Air Canada Wins Loyalty 360 Platinum Award for Earn Your Wings”

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Remarkable Group climbs ten places to reach heights of PR agency top 150 league table

May 14th, 2015

The most authoritative analysis of the UK’s PR industry has ranked Winchester-based Remarkable Group as a top five agency outside of London. The communications and public consultation specialist has been listed as one of the PRWeek Top 150 most impressive climbers achieving number five in the Top 10 list of independent agencies outside London, and … Continue reading “Remarkable Group climbs ten places to reach heights of PR agency top 150 league table”

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How is content marketing impacting marketing teams?

May 14th, 2015

Roth Observatory have observed many clients thinking about Content Marketing, and the disciplines and structures needed to ensure its effectiveness within a marketing plan. Here are their thoughts… One key consideration is that in a world of consumer generated content where bloggers and vloggers are having a significant impact on how a brand and its … Continue reading “How is content marketing impacting marketing teams?”

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Digital Breakfast: Real Time Content Marketing

May 14th, 2015

At last week’s digital breakfast from ITN Productions, three speakers talked about the challenges of working with clients on producing real-time campaigns and creating digital news rooms How can brands use real time content marketing to drive engagement with users and ultimately extend their reach and increase sales? That was the subject of the latest … Continue reading “Digital Breakfast: Real Time Content Marketing”

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Why social media’s success is increasingly dependent on video

May 13th, 2015

An ‘arms race’ is developing on social media as brands vie to create high-quality multimedia content, with those that fail to keep up standards with their videos and images risking a steady drop in awareness, engagement and conversion rates. April Fool’s Day is a content marketer’s dream, but when financial services brand SunLife launched a … Continue reading “Why social media’s success is increasingly dependent on video”

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Highlights from our May 13th Digital Breakfast at ITN Productions

May 13th, 2015

Our May Digital Breakfast was a great event held in member ITN Productions amazing editorial studio. It gave a real insight into the world of Real-time Content Marketing and how to make it work for brands. In this session we looked at how digital content providers are making real-time media work effectively, and what organisations … Continue reading “Highlights from our May 13th Digital Breakfast at ITN Productions”

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