Waitrose Kitchen goes Scandinavian

April 9th, 2015

Waitrose Kitchen would like to welcome a brilliant new writer to its list of columnists. After working as a wine buyer, Helen McGinn started her wine writing career sending emails round to friends suggesting wines to try and other tips. Before long her Knackered Mother’s Wine Club was a blog and then along came a … Continue reading “Waitrose Kitchen goes Scandinavian”

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Has the real-time branded content news room arrived?

April 9th, 2015

One of the biggest challenges for marketers is how to keep up pace with the ever evolving world of culture and news. It is an issue that has become especially precedent since the advent of social media and the massive growth of online video. What can brands hope to offer a generation fixated on instant … Continue reading “Has the real-time branded content news room arrived?”

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Looking through the Periscope on Twitter’s new app

April 8th, 2015

Broadcasters beware. Twitter’s latest appquisition, Periscope, allows users to view and broadcast video live from anywhere online. It has the potential to change the international media-scape forever. So what does this mean for content marketing? Like every agency with a digital heart, here at Seven we’re getting excited about the countless potential uses for this … Continue reading “Looking through the Periscope on Twitter’s new app”

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Enveritas shares 30 content marketing tips for the hospitality industry

April 8th, 2015

CMA member, Enveritas have created there own White paper on content marketing in the Hospitality industry. Because the travel and tourism space remains extremely competitive, it’s critical for hotels and hotel groups to establish and maintain a competitive advantage in their marketing efforts. One increasingly important way of doing this is to recognize what content … Continue reading “Enveritas shares 30 content marketing tips for the hospitality industry”

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Who is trailblazing in public finance?

April 2nd, 2015

For the first time, Public Finance magazine has launched a Top 50 Trailblazers publication, profiling 50 outstanding individuals who are changing the face of public finance for the better. The public sector has faced enormous pressures in the last few years; this list has sought out those who have responded to the challenge by raising … Continue reading “Who is trailblazing in public finance?”

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Trends in Content Marketing 2015

April 2nd, 2015

Followers of Ascend2 can’t help but notice the staggering amount of research the company produces about all things marketing. It’s a practice-what-you-preach approach, as Ascend2 is a leading marketing solutions company; no doubt the research it produces adds to the company’s legitimacy among clients, increases the share ability of its content and gets it plenty … Continue reading “Trends in Content Marketing 2015”

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The Perfect Pick

April 2nd, 2015

A guide to the different elements of content strategy and how to pick the perfect content to maximise impact Let’s face it, there’s a lot of content out there. Wherever you’re reading this, the chances are you aren’t far from a stack of books, a bunch of free newspapers and magazines and a click away … Continue reading “The Perfect Pick”

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Glance Journalism has arrived thanks to the New York Times

April 2nd, 2015

In September 2014, Content Desk predicted the arrival of glance journalism – micro stories written for the small screen. News that the New York Times (NYT) has rolled out a one-sentence story service on the Apple Watch confirms the new practice, even if it is too early to gauge demand and the form’s success. The … Continue reading “Glance Journalism has arrived thanks to the New York Times”

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Welcome Thomas Pettiford to The CMA

April 1st, 2015

Please join us in welcoming Thomas Pettiford, Marketing & Events Executive to team CMA. Thomas takes over from Anna Glyn-Davies who left us recently to take a position at Elvis agency working on the Apple account, we wish Anna all the very best. Thomas studied Psychology (which will no doubt come in very handy working … Continue reading “Welcome Thomas Pettiford to The CMA”

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August shortlisted for three RAR Awards in 2015

April 1st, 2015

August has been shortlisted for three RAR Awards this year for Corporate Communications, Design and Direct Marketing. Being shortlisted means that we have made the top five out of more than 400 RAR member agencies. Award nominations are judged on client feedback and ratings, which are submitted independently to RAR. Winners are also selected on … Continue reading “August shortlisted for three RAR Awards in 2015”

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