Top Tips for Producing a Video

March 24th, 2015

Video is increasingly becoming a central part of content marketing strategies. The statistics are everywhere: video will account for 79% of all consumer internet traffic in 2018; 73% of UK content marketers use video, and 82% are experiencing success with video marketing initiatives. So creating video seems like a no-brainer, but commissioning a production company … Continue reading “Top Tips for Producing a Video”

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The seven trends of SXSW 2015

March 24th, 2015

South by Southwest (SXSW) is getting bigger, and messier, by the year. When a festival is labeled “interactive” and is seemingly curated by popularity not quality, it’s no surprise that finding clear trends is challenging. The other difficulty is seeing the wood for the trees: the hysteria in Austin tends to poorly reflect what real … Continue reading “The seven trends of SXSW 2015”

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Internet Age Media weekend

March 24th, 2015

Day one of the first Internet Age Media weekend, hosted by Imperfect Futures in Barcelona, saw some pretty spectacular speakers on stage. Johannes Kleske from Third Wave Berlin shared his business model: “It’s complicated.” They’ve gone from being strategists to consultants to solvers of internal politics. His message of being prepared to go where you … Continue reading “Internet Age Media weekend”

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Cedar’s Kim Willis explores the biggest trends at SXSW

March 24th, 2015

Reporting from the deep south, Cedar’s strategy director Kim Willis gives us a roundup of the key trends and insights from SXSW2015 in Austin, Texas. Featured on Mediatel this morning, she explores the most recent developments in new immersion possibilities emerging from the latest technologies, platforms and story-telling at Austin’s interactive conference. From AI and … Continue reading “Cedar’s Kim Willis explores the biggest trends at SXSW”

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British Airways launches Chinese edition of High Life magazine

March 24th, 2015

British Airways this month announced that it will launch a Chinese edition of its highly popular in-flight magazine, High Life. Starting from June, the Chinese edition of High Life will be available on all flights from Beijing, Shanghai and Chengdu to London and will be published on a quarterly basis. Created by content marketing agency … Continue reading “British Airways launches Chinese edition of High Life magazine”

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Spitfire Ale is a 2015 Shorty Award finalist!

March 23rd, 2015

The 7th Annual Shorty Awards finalists have been revealed and we’re proud to announce Seven’s content marketing work with Spitfire Ale is up for a gong in the Wine, Beer & Spirits category. Honouring the best in social media across industries, from luxury goods and retail to music and financial services, the Shorty Awards are … Continue reading “Spitfire Ale is a 2015 Shorty Award finalist!”

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August relaunches Teeofftimes.co.uk

March 23rd, 2015

August has relaunched Teeofftimes.co.uk, the UK’s largest and most popular online tee-time booking service. August has delivered customer research and insight, UX development, creative design and front-end build for this industry-leading client. As a creative customer communications agency, August was perfectly placed to provide golfers with a streamlined user journey and exceptional site performance. Increasing … Continue reading “August relaunches Teeofftimes.co.uk”

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The Apple Watch and content – where are we now?

March 19th, 2015

When the Apple Watch was finally unveiled in early March it inevitably sparked a furious debate about whether the company had patented a new platform, as it has done with the iPad, or created a high tech white elephant. The potential market for smart watches is allegedly huge. Apple is expected sell between 15 and … Continue reading “The Apple Watch and content – where are we now?”

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Highlights from the Guardian Changing Media Summit 2015

March 19th, 2015

The CMA attended the Guardian Changing Media Summit yesterday at Victoria House. MD, Clare Hill chaired a brilliant afternoon panel with some of the greatest social media sensations of the moment. The topic was: Millennial Magic – How to collaborate with Vine and YouTube stars. It featured the following internet superstars: Fleur De Force, beauty … Continue reading “Highlights from the Guardian Changing Media Summit 2015”

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Figaro Digital Marketing Summit Round-Up: 19 March 2015

March 19th, 2015

The Figaro Digital Marketing Summit took place on 19 March at the Emirates Stadium. Joining us for a day of digital discovery were delegates from some of the UK’s smartest brands and experts from affilinet, Push, Branded3, Brightcove, atom42, Building Blocks, SDL and Liberty Marketing. Here’s a quick round-up of the day. Driving Effective Change … Continue reading “Figaro Digital Marketing Summit Round-Up: 19 March 2015”

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