Cedar’s design team pull out their drawers

February 2nd, 2015

Last week after some truly great Twitter banter, Hiive (the new professional network for creative industries) threw down a creative challenge we just couldn’t refuse by asking us to join their #whatsinyourtopdrawer social campaign. So here’s our response: Cedar’s top creatives sharing a unique glimpse into the tricks and tools that keep them inspired/their desks … Continue reading “Cedar’s design team pull out their drawers”

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Your ideal social media images? Print covers!

February 1st, 2015

The CMA’s own infographic reinforces the fact that 44% of people are more likely to engage with content on social media that contains pictures. But which pictures? Ironically, some of the best possible images to circulate on social media are… print covers. A magazine or catalogue cover is a summation of a brand’s positioning at … Continue reading “Your ideal social media images? Print covers!”

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Stats, facts and future trends

February 1st, 2015

This month, we find out why more people searched for their Christmas presents on social media, the marketing power of laughter, and the most popular content marketing guides of 2014. UK shoppers turn to social networks Social networks are gaining ground on traditional search engines and e-retail sites as online sources for Christmas gift ideas … Continue reading “Stats, facts and future trends”

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Five trends defining content marketing in 2014

February 1st, 2015

Posted by: Chris Rayment, Cedar 2014 was the year of content marketing, but what were the key shifts in this field over the last year? Our insight and planning director, Chris Rayment takes a look at the trends that shaped the industry: 1. Content overdrive? Industry interest in content marketing continued unabated during 2014. Over … Continue reading “Five trends defining content marketing in 2014”

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Driving Quality Website Traffic Using Facebook Advertising

February 1st, 2015

Posted by: Kate Proh, Headstream Our simple guide to achieving more with Facebook advertising. With over a billion people using Facebook and new opportunities being created for brands to reach wider audiences, we created some simple steps that can be followed to optimise Facebook advertising campaigns. At their best, traffic driving ads on Facebook can … Continue reading “Driving Quality Website Traffic Using Facebook Advertising”

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A day in the life of…Elizabeth Smith, Head of Custom Publishing, Raconteur

February 1st, 2015

Liz spearheads Raconteur’s newest and fastest growing division, Raconteur Custom Publishing, setting the overall strategic vision and planning. She heads up a team who have produced first-class bespoke publications and research for clients such as Google, Willis, Bloomberg and Knight Frank to name a few. 6.12 Wake up bright eyed and bushy-tailed, because I’m a … Continue reading “A day in the life of…Elizabeth Smith, Head of Custom Publishing, Raconteur”

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3 Ways Kids are Like Web Content

February 1st, 2015

Posted by: Stacy D, Enveritas Group Another blog post about kids? Sorry. As a single parent, my round-the-clock job is taking care of two kids. My day job often has me thinking about website content. So, lately I’ve thought about how they’re the same. Here are three ways. They must be managed. Kids must be … Continue reading “3 Ways Kids are Like Web Content”

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2015 off to a flying start, pitches & new members

February 1st, 2015

I don’t know about you but last year already feels like a year ago and we are only in week four of January! Lots of activity happening at The CMA and this week we are delighted to announce that a CMA member has been appointed by Zurich Municipal to develop thier content strategy. This pitch … Continue reading “2015 off to a flying start, pitches & new members”

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10 Things Global Brand Marketers Need to Watch for in 2015

February 1st, 2015

2015 just might be the year where the Internet matures into adulthood. The maturation process has taken about 20 years, just about the same rate that we humans mature into the adult phase of our lives. The awkward stages of childhood are now just a memory, and the web is fast, mobile and global. The … Continue reading “10 Things Global Brand Marketers Need to Watch for in 2015”

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Quality Content and Reader Annotation

January 30th, 2015

The days of traditional post-blog messages are soon coming to an end. If you believe some of the hype about Genius, that is. The US-based start-up allows readers to highlight and annotate the text in any HTML webpage, and send the marked-up version to Genius for all to see. To content creators this might sound … Continue reading “Quality Content and Reader Annotation”

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