Stats, facts and future trends

March 25th, 2015

This month, we discover the public’s attitude to wearable devices, how smartphones are driving the reach of newsbrands, and how voucher codes are becoming a large part of the online shopping experience. Coke in ‘one brand’ strategy Coca-Cola’s European division will no longer treat its four Coke variants as separate brands, instead bringing them all … Continue reading “Stats, facts and future trends”

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Redefining performance marketing

March 25th, 2015

The term Performance Marketing was once synonymous with pay-per action campaigns; search, affiliate marketing, etc. The ’performance’ focus may have shifted due to the rapid rise of programmatic but for many it is still essentially a measure of direct response. However I believe that the historical definition is too narrow now, for a couple of … Continue reading “Redefining performance marketing”

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Oreo ad ban ‘not a threat’ to brands, says YouTube stars boss

March 25th, 2015

Brands working with YouTube stars on product placement or endorsement should not see ad bans on YouTube as a threat, according to the site’s head of brand propositions, Derek Scobie. The UK’s ad watchdog clamped down on Mondelez last year after the confectionary firm partnered with YouTube stars Dan and Phil on five Oreo-sponsored ‘lick … Continue reading “Oreo ad ban ‘not a threat’ to brands, says YouTube stars boss”

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Month In Content Marketing: March

March 25th, 2015

Tesco celebrates a decade of Mum of the year with some excellent content, Christie’s Real Estate debuts luxury website and an award for The London Magazine. Here is a round up of the top stories: Tesco celebrates the 10th Mum of the Year awards The Tesco Mum of the Year awards, which salutes the achievements … Continue reading “Month In Content Marketing: March”

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Let us tell you a story äóñ insights from Indaba

March 25th, 2015

Last month Cedar SA attended the Design Indaba conference held at the CTICC in Cape Town. Here’s a sample of the stimulating mix of thoughts and ideas we came away with and want to share… Once upon a time (1995 to be exact) a man with a vision, Ravi Naidoo organised a two-day creative conference, … Continue reading “Let us tell you a story äóñ insights from Indaba”

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How to create life-long content

March 25th, 2015

Got milk? If you enjoy a splash of bubbly-fresh gold top on your cereal or in your coffee, you also know the displeasure at finding a soup of acidic curdle in place of the sweet-smelling semi-skimmed. Like milk, content has the habit of going off. That responsive and relevant feature on Dad’s Army will taste … Continue reading “How to create life-long content”

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Five ways to target specific audiences using digital content marketing

March 25th, 2015

Last week, the Content Marketing Association hosted their monthly Digital Breakfast at The Church of London offices – near the Silicon roundabout, an apt location to match the topic of the breakfast: ‘bloggers, vloggers and social media personalities’. The three speakers were: Siobhan Freegard, founder of Channel Mum, Nic Yeeles, founder & CEO of Peg.co … Continue reading “Five ways to target specific audiences using digital content marketing”

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Fear and Threats. Thank God for Content Marketing

March 25th, 2015

Last month I highlighted our Digital Breakfasts, Digital Training Course and CMA Members networking lunch and I’m pleased to say all have been a roaring success! It was standing room only at the vloggers & bloggers breakfast which we held at CMA member TCOLondon & we have just this week taken a booking for the … Continue reading “Fear and Threats. Thank God for Content Marketing”

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A day in the life… Julie Lee, Content Editor, Coles, Medium Rare Content Agency

March 25th, 2015

Julie is the Coles Content Editor at Medium Rare Content Agency. Coles is one of the largest supermarket chains in Australia, and Julie’s role involves developing multi-channel editorial content for the business. She lives in Sydney. First thing It’s a beautiful Sydney day – the sun is shining and it’s already warm by 6am. I … Continue reading “A day in the life… Julie Lee, Content Editor, Coles, Medium Rare Content Agency”

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5 simple examples of brand advocacy

March 25th, 2015

Brand advocacy can help boost consumer trust in your brand, introduce your products to a new audience and even increase sales volumes all this just from brand advocates telling their stories. But who are brand advocates, and how can you help them to speak up? Brand advocates are people who enjoy your product or service … Continue reading “5 simple examples of brand advocacy”

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