Time Out New York switches to all-free distribution model

April 30th, 2015

London, UK – April 27, 2015 – On April 15 2015, Time Out New York switched to an all-free distribution model. The 20-year-old listing and entertainment weekly will now be handed out for free at 175 locations in Manhattan, Brooklyn and Queens. Dan Collins, Group Head of Circulation of Time Out Group said: “We worked … Continue reading “Time Out New York switches to all-free distribution model”

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The pros and cons of buying Twitter followers

April 30th, 2015

Buying Twitter followers is a no brainer for content marketers. Or is it? So you are about to launch a new project for your client. The website looks great, the editorial calendar for the next few months is ready to go and you have allocated a few quid to spend on content recommendation engines. But … Continue reading “The pros and cons of buying Twitter followers”

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Citizen Press, a content marketing agency with offices in Paris and London have joined the CMA.

April 30th, 2015

Citizen Press, a content marketing agency with offices in Paris and London have joined the CMA. They were originally known as a news agency. Today, they have 23 people working between our two offices : Managing editors, sub-editors, creative directors, web and graphic designers, production managers creating different communication tools from magazines to annual reports, … Continue reading “Citizen Press, a content marketing agency with offices in Paris and London have joined the CMA.”

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27% Income growth propels Remarkable up 2015 PR league tables

April 30th, 2015

Remarkable Group, the communications and public consultation specialist, is one of the top climbers in the PRWeek league tables, jumping 10 places to 59th in the UK Top 150. The agency has moved up 16 places since 2013 with fee income growing from £2.7M to £3.5M in the last year. The results, announced on Tuesday … Continue reading “27% Income growth propels Remarkable up 2015 PR league tables”

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White Light Media’s annual summit last week was full of magic, comedy and stories

April 29th, 2015

In conjunction with the Scottish Storytelling Centre and the National Theatre of Scotland, White Light Media held its annual summit for comms and marketing professionals last week in Edinburgh. Entitled The Storytellers, the event featured experts from the worlds of theatre, comedy, magic, journalism, design, film and psychology. ‘Brand storytelling’ has become a big talking … Continue reading “White Light Media’s annual summit last week was full of magic, comedy and stories”

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White Light Media launches issue 2 of Poppy

April 29th, 2015

White Light Media has launched issue two of Poppy, its independent magazine for comms and marketing experts in financial services. In issue 2, we take business lessons from Trappist monks; learn how 3D printing can revolutionise marketing; uncover the distraction trap of digital devices; hear why financial services firms must harness the power of digital … Continue reading “White Light Media launches issue 2 of Poppy”

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Do you want to host our June Digital Breakfast?

April 29th, 2015

We are offering one lucky member the chance to host our June Digital Breakfast on Visual Storytelling & Trends in Digital Design at their offices. The CMA Digital Breakfasts are a monthly opportunity for members, non-members and clients to gain a unique insight into the digital world. They are established, thought leadership events. Each session … Continue reading “Do you want to host our June Digital Breakfast?”

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Red Bee join the CMA as Matt Adams of iProspect becomes a Director

April 29th, 2015

The CMA are delighted to announce that entertainment and content marketing agency Red Bee has joined as a member. The announcement comes alongside news that Matt Adams, Managing Director, iProspect UK, joins the management team as a Director of The CMA. The CMA management team includes Clare Hill (MD, The CMA) Andrew Hirsch (CEO, John … Continue reading “Red Bee join the CMA as Matt Adams of iProspect becomes a Director”

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How to create content for Bing and Google

April 29th, 2015

English language aficionados couldn’t have failed to recognise that Binging isn’t yet Googling. Such is the dominance of Google that its brand name – like Hoover, Photoshop and Xerox before it – has become synonymous with its own product. Yet recent research by comScore suggests that Bing is growing more popular, accounting for 20% of … Continue reading “How to create content for Bing and Google”

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Highlights from Barclays Marketing Excellence Summit

April 29th, 2015

The Barclays Marketing Excellence Summit took place at Facebook HQ on Tuesday. CMA MD, Clare Hill took to the stage and presented alongside Facebook, LEGO & IBM to 160 or so Barclays Staff! Here are the highlights from the day: [View the story “Barclays Marketing Excellence Summit at Facebook HQ!” on Storify]íš

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