Rational vs. Emotive Marketing äóñ Which Is Best for Global Audiences?

February 10th, 2015

The relative merits of basing marketing communications on rational logic or emotional appeal is an ongoing debate, particularly within the advertising industry. The rational approach uses marketing to try to prove the product’s quality and usefulness by listing the product’s benefits, or quoting facts or statistics. By contrast, emotive marketing instead appeals directly to a … Continue reading “Rational vs. Emotive Marketing äóñ Which Is Best for Global Audiences?”

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IAB launches guidelines to provide greater transparency in ‘native’ digital advertising

February 9th, 2015

The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing industry provide more transparency to consumers around ‘native’ advertising. The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers to spot native advertising – digital … Continue reading “IAB launches guidelines to provide greater transparency in ‘native’ digital advertising”

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What is Growth Hacking – and is it relevant to content marketers?

February 6th, 2015

Over the last few years growth hacking has become a much discussed term inside (and indeed outside) marketing circles. The origins of the phrase goes back to 2010 when start up seer Sean Ellis described it as a way of illustrating how start ups focus all their marketing efforts on growth. He argued a growth … Continue reading “What is Growth Hacking – and is it relevant to content marketers?”

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When it comes to love, use your loaf

February 5th, 2015

So goes the latest expert foody advice from Waitrose Kitchen magazine, published by John Brown and in stores now. It’s not easy persuading time-strapped friends – or indeed selves – of the merits of baking bread. For many, the mere act of slicing it can be a task too far. But bread-making should not just … Continue reading “When it comes to love, use your loaf”

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Taboola Completes $117 Million Financing Round to Drive Global Expansion and Next Generation Personalization For Users, Publishers and Marketers

February 5th, 2015

Taboola, the leading content discovery platform, announced that it has completed a $117 million financing round led by Fidelity Management and Research Company, the investment adviser to Fidelity’s family of mutual funds. Also participating in the round are existing investors Marker LLC­­­­ and Steadfast Capital, as well as new strategic investors including Advance Publications (parent … Continue reading “Taboola Completes $117 Million Financing Round to Drive Global Expansion and Next Generation Personalization For Users, Publishers and Marketers”

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Remarkable Group launches strategic office in Wales to meet demand

February 4th, 2015

National communications agency Remarkable Group has launched a new strategic office in Cardiff to meet growing demand for its services across Wales. The launch of the new regional office allows the company to maintain its position at the forefront of best practice public consultation and engagement in preparation for new planning legislation due out this … Continue reading “Remarkable Group launches strategic office in Wales to meet demand”

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Free digital edition of Hot Rum Cow

February 4th, 2015

White Light Media’s quarterly magazine Hot Rum Cow is now available free online at issuu.

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Vivid launched innovative new Boutique content marketing agency

February 3rd, 2015

Today sees the launch of innovative new boutique content marketing agency, Vivid. The brainchild of three former-Future senior executives, Vivid promises to provide agile, highly engaging content solutions for clients – from magazines to apps and all the things the internet loves. Vivid has been set up by: Jayne Caple, formerly FuturePlus managing director; Sean … Continue reading “Vivid launched innovative new Boutique content marketing agency”

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Cedar’s Clare Broadbent speaks to The Drum on content strategies for the Super Bowl

February 3rd, 2015

Using the Super Bowl as her starting point for an exploration of how brands are approaching content, Cedar’s CEO Clare Broadbent comments on the need for a long-term content strategy rather than a flash in the pan advert to really to cut through the half-time din. With 15 advertisers competing for 30 seconds of undivided … Continue reading “Cedar’s Clare Broadbent speaks to The Drum on content strategies for the Super Bowl”

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Cedar receives five nominations for the annual PPA Awards

February 3rd, 2015

Cedar has received five nominations for the upcoming PPA New Talent Awards 2015 across four categories, scooping more award nominations than any other content marketing agency. Spanning 16 categories, ranging from New Designer of the Year to New Content Strategist of the Year, the awards celebrate the best upcoming talent in magazine and business media. … Continue reading “Cedar receives five nominations for the annual PPA Awards”

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