10 Things Global Brand Marketers Need to Watch for in 2015

February 1st, 2015

2015 just might be the year where the Internet matures into adulthood. The maturation process has taken about 20 years, just about the same rate that we humans mature into the adult phase of our lives. The awkward stages of childhood are now just a memory, and the web is fast, mobile and global. The … Continue reading “10 Things Global Brand Marketers Need to Watch for in 2015”

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Quality Content and Reader Annotation

January 30th, 2015

The days of traditional post-blog messages are soon coming to an end. If you believe some of the hype about Genius, that is. The US-based start-up allows readers to highlight and annotate the text in any HTML webpage, and send the marked-up version to Genius for all to see. To content creators this might sound … Continue reading “Quality Content and Reader Annotation”

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Month In Content Marketing: British Airways re-launches Business Life, Friends Life debuts new website and the best content of 2014.

January 30th, 2015

BA revamps key site, awards news and a look back at 2014 and a few predictions for the new year. Here is a round up of the top stories British Airways re-launches Business Life December saw the launch of a new look British Airways’ Business Life in-flight magazine. It will be followed later in 2015 … Continue reading “Month In Content Marketing: British Airways re-launches Business Life, Friends Life debuts new website and the best content of 2014.”

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Gazing into content’s crystal ball

January 30th, 2015

Content is already big and spreading its tentacles in every direction, but what specifically will be the big trends in 2015? Clare Hill, managing director of the Content Marketing Association (CMA), takes a look inside the CMA’s very own crystal ball. It is, as they say, notoriously difficult to make predictions, especially about the future. … Continue reading “Gazing into content’s crystal ball”

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August’s Friday Favs

January 30th, 2015

Here are CMA member August’s top Friday Favs from the past week including the Superbowl, Facebook and Twitter’s native video plans and Bebo. Advertisers bet on pre-game plays to dominate the Super Bowl Brands are escalating their pre-game marketing for this year’s Super Bowl following the realisation that their ads can now gain engagement not … Continue reading “August’s Friday Favs”

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Five brands doing great things on Twitter

January 29th, 2015

In some ways running a branded Twitter account ought to be reasonably straight forward. After all isn’t it all about highlighting great content, sharing news and updates with followers and engaging with customers when appropriate? However there are ways of transforming a good branded Twitter account into a great one. Here are some examples of … Continue reading “Five brands doing great things on Twitter”

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Winchester Earthquake – the facts, from the survivors!

January 28th, 2015

Following Winchester’s earthquake on Tuesday evening, the cathedral-city based communications agency, Remarkable Group, has been quick off the mark with an informative video pulling together the facts of the evening’s disturbance. The video has gone viral, been picked up by national papers and can be seen on YouTube and Vimeo. OK, so it only measured … Continue reading “Winchester Earthquake – the facts, from the survivors!”

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Cedar’s Robin Thomas comments on virtual reality in The Drum

January 28th, 2015

As Facebook moves Oculus Rift into the world of movie-making, Cedar’s digital strategist Robin Thomas talks to The Drum about what this means for for brands within virtual reality worlds. ‘Setting aside the technical, operational and budgetary considerations, the opportunities for brands within VR worlds are vast. For those with strong narratives and relevant stories … Continue reading “Cedar’s Robin Thomas comments on virtual reality in The Drum”

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My tips for brands using content in the mix in 2015

January 27th, 2015

Clare Hill, managing director of the Content Marketing Association (CMA), offers her insights for brands using content marketing this year. Content marketing already accounts for £1 in every £5 spent on marketing and rising. To make the most of the opportunity, it helps to be able to track how the space is developing. As leader … Continue reading “My tips for brands using content in the mix in 2015”

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The CMA Key Diary Dates for 2015

January 27th, 2015

For all CMA members please add the following key dates to your calendars. We are changing the structure of our annual meetings and we are looking forward to providing you with more networking opportunities moving forward. Membership Networking Lunch – Our first membership gathering in 2015 will be in March at the inaugural CMA Membership … Continue reading “The CMA Key Diary Dates for 2015”

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