Down with the kids? Don’t use #bae

January 23rd, 2015

It’s all well and good researching your audience, its needs, interests, proclivities and sense of humour etc etc, but talking like them? That’s a lexical step too far, according to one Twitter account. @BrandsSayingBae is retweeting – can you guess? – those companies that use ‘bae’ in their tweets. No idea? According to this Wall … Continue reading “Down with the kids? Don’t use #bae”

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New Year, Old Content: Making What’s Old New Again

January 22nd, 2015

You’ve heard the saying “Out with the old, in with the new,” and as we begin a new year, this phrase carries a lot of weight. If you’re an avid blog reader like me, you may have seen a stream of blog topics covering new diets, new exercise regimes and tips on how to reduce … Continue reading “New Year, Old Content: Making What’s Old New Again”

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Innovation, collaboration, expertise

January 22nd, 2015

White Light Media produces a one-of-a-kind publication for Maersk Oil UK. White Light Media recently extended its client portfolio to include Maersk Oil UK, after being commissioned to produce a journal focusing on the big issues affecting its stakeholders in the oil and gas industry. Maersk Oil UK wanted Shelf to look at industry-wide issues … Continue reading “Innovation, collaboration, expertise”

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Breaking Bad Creative Brief

January 21st, 2015

Love Breaking bad? Content Marketing Association (CMA) member, TCOLondon is giving you the chance to win a Ralph Steadman designed Blu-ray set. Channel your inner Heisenberg and reimagine the world’s most captivating drug drama in an imaginative new way. To celebrate the release of the Breaking Bad Limited Edition Blu-ray Steelbooks, featuring exclusive artwork by … Continue reading “Breaking Bad Creative Brief”

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Forum Events announce new date for Internet Marketing Summit

January 20th, 2015

Award-winning business-to-business events organiser, Forum Events has today released the date of its one day Internet Marketing Summit. The event will be held on May 14th 2015 at the Hilton, London Wembley. Designed for senior internet marketing professionals, the Summit focusses on one-on-one prearranged meetings with internet marketing solution providers. Delegates can attend free of … Continue reading “Forum Events announce new date for Internet Marketing Summit”

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Can too much content demystify a brand?

January 16th, 2015

When Tyler Brûlé, founder of Monocle and design and communication firm Winkreative, speaks brands tend to listen. Over the years the maverick, but highly successful publisher, has enabled many luxury brands to establish themselves and thrive through the vehicles of his magazines Wallpaper and, more recently, Monocle. So when Brûlé talks content marketing you can … Continue reading “Can too much content demystify a brand?”

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Progressive’s Foodservice Consultant scoops award at Folio Awards

January 15th, 2015

Foodservice Consultant, published by Progressive Customer Publishing for their client FCSI, won an ‘Eddie’ award in recognition of achieving editorial excellence at the 2014 Folio Awards, held at the Yale Club in New York City in December 2014. The award was given to Foodservice Consultant in the Association/Non-Profit (B2B) category. Folio’s ‘Eddie and Ozzies’ awards … Continue reading “Progressive’s Foodservice Consultant scoops award at Folio Awards”

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EnVeritas named a Top Social Media Marketing Agency in 2015

January 15th, 2015

EnVeritas Group have been identified as one of the top social media marketing agencies by research firm “Clutch”. They published this report that EnVeritas were named one of the leaders. Clutch published its first report on leading social media marketing agencies. This new research identifies firms with a large focus on social media marketing, among … Continue reading “EnVeritas named a Top Social Media Marketing Agency in 2015”

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Dispatches from CES – the age of big data, wearable tech and hyper connectivity

January 15th, 2015

At the start of January each year 160,000 people from around the globe head for the bright lights of Las Vegas to attend CES. The world’s leading trade show for consumer electronics is an opportunity for some of the smartest people on the planet to show just how technology will change our lives in ways … Continue reading “Dispatches from CES – the age of big data, wearable tech and hyper connectivity”

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25% discount for all members to The Drum Digital Convergence

January 15th, 2015

We know all consumers are moving towards an increasingly connected, digital lifestyle – a life where the digital and physical worlds are converging. Are you moving with them? We have spent hours listening to the marketplace finding out what is keeping them awake at night and have used this detail to put together the agenda … Continue reading “25% discount for all members to The Drum Digital Convergence”

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