Taboola Completes $117 Million Financing Round to Drive Global Expansion and Next Generation Personalization For Users, Publishers and Marketers

February 5th, 2015

Taboola, the leading content discovery platform, announced that it has completed a $117 million financing round led by Fidelity Management and Research Company, the investment adviser to Fidelity’s family of mutual funds. Also participating in the round are existing investors Marker LLC­­­­ and Steadfast Capital, as well as new strategic investors including Advance Publications (parent … Continue reading “Taboola Completes $117 Million Financing Round to Drive Global Expansion and Next Generation Personalization For Users, Publishers and Marketers”

Read more Share: Posted in CMA News

Remarkable Group launches strategic office in Wales to meet demand

February 4th, 2015

National communications agency Remarkable Group has launched a new strategic office in Cardiff to meet growing demand for its services across Wales. The launch of the new regional office allows the company to maintain its position at the forefront of best practice public consultation and engagement in preparation for new planning legislation due out this … Continue reading “Remarkable Group launches strategic office in Wales to meet demand”

Read more Share: Posted in CMA News

Free digital edition of Hot Rum Cow

February 4th, 2015

White Light Media’s quarterly magazine Hot Rum Cow is now available free online at issuu.

Read more Share: Posted in CMA Member News

Vivid launched innovative new Boutique content marketing agency

February 3rd, 2015

Today sees the launch of innovative new boutique content marketing agency, Vivid. The brainchild of three former-Future senior executives, Vivid promises to provide agile, highly engaging content solutions for clients – from magazines to apps and all the things the internet loves. Vivid has been set up by: Jayne Caple, formerly FuturePlus managing director; Sean … Continue reading “Vivid launched innovative new Boutique content marketing agency”

Read more Share: Posted in CMA News

Cedar’s Clare Broadbent speaks to The Drum on content strategies for the Super Bowl

February 3rd, 2015

Using the Super Bowl as her starting point for an exploration of how brands are approaching content, Cedar’s CEO Clare Broadbent comments on the need for a long-term content strategy rather than a flash in the pan advert to really to cut through the half-time din. With 15 advertisers competing for 30 seconds of undivided … Continue reading “Cedar’s Clare Broadbent speaks to The Drum on content strategies for the Super Bowl”

Read more Share: Posted in CMA Member News

Cedar receives five nominations for the annual PPA Awards

February 3rd, 2015

Cedar has received five nominations for the upcoming PPA New Talent Awards 2015 across four categories, scooping more award nominations than any other content marketing agency. Spanning 16 categories, ranging from New Designer of the Year to New Content Strategist of the Year, the awards celebrate the best upcoming talent in magazine and business media. … Continue reading “Cedar receives five nominations for the annual PPA Awards”

Read more Share: Posted in CMA Member News

Cedar’s design team pull out their drawers

February 2nd, 2015

Last week after some truly great Twitter banter, Hiive (the new professional network for creative industries) threw down a creative challenge we just couldn’t refuse by asking us to join their #whatsinyourtopdrawer social campaign. So here’s our response: Cedar’s top creatives sharing a unique glimpse into the tricks and tools that keep them inspired/their desks … Continue reading “Cedar’s design team pull out their drawers”

Read more Share: Posted in CMA Blog

Your ideal social media images? Print covers!

February 1st, 2015

The CMA’s own infographic reinforces the fact that 44% of people are more likely to engage with content on social media that contains pictures. But which pictures? Ironically, some of the best possible images to circulate on social media are… print covers. A magazine or catalogue cover is a summation of a brand’s positioning at … Continue reading “Your ideal social media images? Print covers!”

Read more Share: Posted in CMA News

Stats, facts and future trends

February 1st, 2015

This month, we find out why more people searched for their Christmas presents on social media, the marketing power of laughter, and the most popular content marketing guides of 2014. UK shoppers turn to social networks Social networks are gaining ground on traditional search engines and e-retail sites as online sources for Christmas gift ideas … Continue reading “Stats, facts and future trends”

Read more Share: Posted in CMA News

Five trends defining content marketing in 2014

February 1st, 2015

Posted by: Chris Rayment, Cedar 2014 was the year of content marketing, but what were the key shifts in this field over the last year? Our insight and planning director, Chris Rayment takes a look at the trends that shaped the industry: 1. Content overdrive? Industry interest in content marketing continued unabated during 2014. Over … Continue reading “Five trends defining content marketing in 2014”

Read more Share: Posted in CMA Blog