John Brown teaches kids value for money with new game

April 13th, 2015

John Brown’s expert kids’ content team has created this fantastic game for school children! John Brown’s expert kids’ content team has created this fantastic game for school children! Commissioned by RBS for its Pocket Money educational website, Space Trader allows teachers to teach their class about value for money by asking them to pick the … Continue reading “John Brown teaches kids value for money with new game”

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Headstreams’ very own client director, Kelly Moor, has been selected for this year’s BIMA Hot 100

April 13th, 2015

Headstreams’ very own client director, Kelly Moor, has been selected for this year’s BIMA Hot 100, which profiles the 100 hottest digital influencers in the UK! The BIMA Hot 100 were chosen from public nominations by a selection panel of industry experts chaired by Lawrence Weber, Managing Partner Innovation at Karmarama and member of the … Continue reading “Headstreams’ very own client director, Kelly Moor, has been selected for this year’s BIMA Hot 100”

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Before Periscope it was Meerkat

April 13th, 2015

Why social live is such as a big thing When it comes to new trends on social media, live streaming is definitely the new frontier. We’ve already spoken about Periscope, but social live streaming has a much longer history. Many companies tried to master Facebook live streaming in the early days but without much success. … Continue reading “Before Periscope it was Meerkat”

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Waitrose Kitchen goes Scandinavian

April 9th, 2015

Waitrose Kitchen would like to welcome a brilliant new writer to its list of columnists. After working as a wine buyer, Helen McGinn started her wine writing career sending emails round to friends suggesting wines to try and other tips. Before long her Knackered Mother’s Wine Club was a blog and then along came a … Continue reading “Waitrose Kitchen goes Scandinavian”

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Has the real-time branded content news room arrived?

April 9th, 2015

One of the biggest challenges for marketers is how to keep up pace with the ever evolving world of culture and news. It is an issue that has become especially precedent since the advent of social media and the massive growth of online video. What can brands hope to offer a generation fixated on instant … Continue reading “Has the real-time branded content news room arrived?”

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Looking through the Periscope on Twitter’s new app

April 8th, 2015

Broadcasters beware. Twitter’s latest appquisition, Periscope, allows users to view and broadcast video live from anywhere online. It has the potential to change the international media-scape forever. So what does this mean for content marketing? Like every agency with a digital heart, here at Seven we’re getting excited about the countless potential uses for this … Continue reading “Looking through the Periscope on Twitter’s new app”

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Enveritas shares 30 content marketing tips for the hospitality industry

April 8th, 2015

CMA member, Enveritas have created there own White paper on content marketing in the Hospitality industry. Because the travel and tourism space remains extremely competitive, it’s critical for hotels and hotel groups to establish and maintain a competitive advantage in their marketing efforts. One increasingly important way of doing this is to recognize what content … Continue reading “Enveritas shares 30 content marketing tips for the hospitality industry”

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Who is trailblazing in public finance?

April 2nd, 2015

For the first time, Public Finance magazine has launched a Top 50 Trailblazers publication, profiling 50 outstanding individuals who are changing the face of public finance for the better. The public sector has faced enormous pressures in the last few years; this list has sought out those who have responded to the challenge by raising … Continue reading “Who is trailblazing in public finance?”

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Trends in Content Marketing 2015

April 2nd, 2015

Followers of Ascend2 can’t help but notice the staggering amount of research the company produces about all things marketing. It’s a practice-what-you-preach approach, as Ascend2 is a leading marketing solutions company; no doubt the research it produces adds to the company’s legitimacy among clients, increases the share ability of its content and gets it plenty … Continue reading “Trends in Content Marketing 2015”

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The Perfect Pick

April 2nd, 2015

A guide to the different elements of content strategy and how to pick the perfect content to maximise impact Let’s face it, there’s a lot of content out there. Wherever you’re reading this, the chances are you aren’t far from a stack of books, a bunch of free newspapers and magazines and a click away … Continue reading “The Perfect Pick”

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