iProspect shortlisted for a total of 5 awards in The Drum Search Awards, including Performance Agency of the Year!

May 8th, 2015

Exciting news for iProspect… We’re excited to share the news that iProspect UK has been shortlisted for a total of 5 awards in The Drum Search Awards, including Performance Agency of the Year! Huge well done to everyone in the agency View the nominations here: https://lnkd.in/eqbEUmN Good Luck to you all from Team CMA!

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What can content marketers learn from the election?

May 7th, 2015

The voting might not yet be over (I am writing this today, May 7th!), but the newspapers have already decreed that this is the first UK general election where social media has played a significant role. However one of the key tactics of the main political parties that has been less discussed is their use … Continue reading “What can content marketers learn from the election?”

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Figaro Digital Retail Conference Next Week:14 May, Have you got your discounted ticket yet?

May 7th, 2015

Figaro Digital Retail Conference Next Week: 14 May A full-day event dedicated to the latest developments in all aspects of online commerce, taking place at Prospero House on Borough High Street. Hear from some of the UK’s top retail brands and smartest digital agencies including Red Bee Media, Twitter, Adobe, Teradata and Notonthehighstreet.com. CMA members … Continue reading “Figaro Digital Retail Conference Next Week:14 May, Have you got your discounted ticket yet?”

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Less than one week to go! April Digital Breakfast: Evolution of SEO for the desktop and mobile world

May 7th, 2015

Search engine optimisation is arguably content marketing’s most important channel. Don’t miss our next digital breakfast on April 15th, which will explore this in much more detail. This breakfast will be held at another exciting new location and CMA member’s offices – iProspect We have a brilliant line-up of speakers including: Lukasz Zelezny, Head of … Continue reading “Less than one week to go! April Digital Breakfast: Evolution of SEO for the desktop and mobile world”

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Can you be better at Digital Content Marketing? Yes you can! Last chance to Book!

May 7th, 2015

The CMA are launching a fantastic new digital training programme, beginning May 20th. This programme will provide attendees with a thorough understanding of the principles and practices of effective digital content marketing. This is your last chance to book as places are limited, please e-mail Thomas.pettiford@the-cma.com to book a place. The overall aim Is to … Continue reading “Can you be better at Digital Content Marketing? Yes you can! Last chance to Book!”

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White Light Media brings a fresh approach to BP’s annual report

May 6th, 2015

White Light Media recently extended its client portfolio to include BP, after being commissioned to produce the oil and gas company’s 2015 annual report for the North Sea Region. BP approached White Light Media after seeing the high-quality journal the team produced for Maersk Oil UK. BP was keen to refresh the design of its … Continue reading “White Light Media brings a fresh approach to BP’s annual report”

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Less than 1 Week to go! May 13th Digital Breakfast: Real-time Content Marketing – Book Now

May 6th, 2015

Our May breakfast is on the very hot topic of Real-time Content Marketing and how to make it work for brands. It will be held at ITN Productions in their fantastic editorial studio. This session will look at how digital content providers are making real-time media work effectively, and what organisations are doing to make … Continue reading “Less than 1 Week to go! May 13th Digital Breakfast: Real-time Content Marketing – Book Now”

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Football League awards ITN Productions three-year deal to produce competition matches

May 6th, 2015

ITN Productions, the in-house TV production business from ITN, will produce Football League matches from next season in a new three-year deal announced today. Three season contract for Sky Bet Championship, Sky Bet League 1, Sky Bet League 2, Football League Cup and Football League Trophy 1,813 games to be produced per year Innovative production … Continue reading “Football League awards ITN Productions three-year deal to produce competition matches”

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Creative Futures London – Exclusive CMA member discount!

May 6th, 2015

Join 300 CMOs, creative heads and innovators in consumer facing businesses across style-led industries on the 13 & 14 May at No.11 Cavendish Square for the Creative Futures Conference. Powered by WGSN, the World’s Global Style Network, the 2 day programme provides inspiration, insight and interaction helping you to: Leverage creativity to remain at the … Continue reading “Creative Futures London – Exclusive CMA member discount!”

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55% of consumers think that brands produce content just to make money

May 6th, 2015

Cynical consumer views on content highlights the need for more relevant and better targeted content strategies ONE TWO FOUR, the international content company, has conducted research with YouGov to find out how UK consumers perceive branded content and to understand how brands can better target audiences. The study has found that 55% of consumers think … Continue reading “55% of consumers think that brands produce content just to make money”

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