Retaining Your Brand Identity When Expanding Overseas

January 13th, 2015

Posted by: Yusuf Bhana, TranslateMedia How much can a brand change itself without losing sight of its meaning? Moving your brand overseas into a new market is a challenging task. The brand you’ve worked hard to build in its home market needs to find a new meaning for an audience with a different set of … Continue reading “Retaining Your Brand Identity When Expanding Overseas”

Read more Share: Posted in CMA News

My VIP from Pets At Home: where pet-friendly weddings meet Paul O’ Grady

January 13th, 2015

The December issue of My VIP, John Brown Media’s award-winning magazine for pet retail brand Pets At Home, might just be our best yet. The December issue of My VIP, John Brown Media’s award-winning magazine for pet retail brand Pets At Home, might just be our best yet. In this issue (cover photo by Dean … Continue reading “My VIP from Pets At Home: where pet-friendly weddings meet Paul O’ Grady”

Read more Share: Posted in CMA Member News

How to avoid those Twitter storms

January 13th, 2015

Posted by: Martin Cloake, Content Desk Like most technology, Twitter evokes strong responses about what it does to communication. While some swear by it, and some others swear on it, others still bemoan its effect. New Statesman editor Jason Cowley once ventured the view in a leader column that the word Twitterstorm is one of … Continue reading “How to avoid those Twitter storms”

Read more Share: Posted in CMA News

#Content2014 – Top tweets from the International Content Marketing Summit 2014.

January 12th, 2015

See how the action unfolded on twitter at the International Content Marketing Summit 2014. Taking place on the 26th November, Kings Place, London. All the best stats, facts and quotes from the days agenda! Here is the CMA curated Storify highlights from the days Tweets…

Read more Share: Posted in CMA News

#CMAawards2014 – Top tweets from The International Content Marketing Awards 2014

January 12th, 2015

The fifth annual International Content Marketing Awards took place on the 26th November 2014 at the iconic Camden Roundhouse. The 2014 CMA International Content Marketing Awards were the most competitive content marketing awards globally, celebrating industry excellence across national and international agencies over a number of different platforms. There were entries submitted for work created … Continue reading “#CMAawards2014 – Top tweets from The International Content Marketing Awards 2014”

Read more Share: Posted in CMA News

You and me (but mostly me)

January 9th, 2015

Posted by: Dan Brotzel, Sticky Content It’s a cliche of every copywriting manual or workshop: write for your readers. Put your audience first. Walk in their shoes. Think about who you are writing for. We all pay lip service to this idea, but how often do we really do it? Not very often, if the … Continue reading “You and me (but mostly me)”

Read more Share: Posted in CMA News

See all the best bits from the International Content Marketing Summit 2014

January 9th, 2015

Check out the key highlights from the day and our fantastic speakers at this year’s Summit.

Read more Share: Posted in CMA News

Find yourself on the dance floor at the International Content Marketing Awards 2014!

January 9th, 2015

Watch the main highlights of the evening at this year’s International Content Marketing Awards 2014.

Read more Share: Posted in CMA News

Exclusive pictures from our International Content Marketing Summit and Awards 2014!

January 9th, 2015

Here you can all find of the photography from throughout the day at The International Content Marketing Summit and Awards. Please click the link below to download the photos from all of Wednesday’s action. Enjoy! http://the-cma.com/uploads/documents/CMA-Summit-Awards-Photos-2014.zip

Read more Share: Posted in CMA News

2014 International Content Marketing Awards Winners!

January 9th, 2015

The Content Marketing Association (CMA), the industry body for the content marketing industry, revealed the winners of its fifth annual International Content Marketing Awards Wednesday night at The Roundhouse in London. The 2014 CMA International Content Marketing Awards were the most competitive content marketing awards globally, celebrating industry excellence across national and international agencies over … Continue reading “2014 International Content Marketing Awards Winners!”

Read more Share: Posted in CMA News