A day in the life of… Chris Horn, Managing Director, Gold Key Media

April 29th, 2015

Chris is the Managing Director and founder of Gold Key Media. He set up the business in 2001 and it is now firmly established as the world’s largest and most innovative distributor of print and digital media to the leisure, travel, luxury and corporate sector. Chris’ role as MD involves directing strategy, growth and seeking … Continue reading “A day in the life of… Chris Horn, Managing Director, Gold Key Media”

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Why content is vital for mobile SEO

April 28th, 2015

Google’s decision to favour mobile-friendly sites in its rankings from April means content matters even more, search experts from uSwitch and iProspect told the CMA’s Digital Breakfast this month. Clare Hill, managing director of the CMA, looks at how content marketers should respond. Some people call Google’s latest change to its search algorithm mobile’s moment, … Continue reading “Why content is vital for mobile SEO”

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The Four Pillars of Great Content

April 28th, 2015

Content, as all good marketers know, is about providing value. In the digital world that, in turn, can mean two things – the value the audience get intrinsically by reading or viewing what your brand has created, and the value they get by passing it on. There are four key ingredients to generating that value … Continue reading “The Four Pillars of Great Content”

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Month In Content Marketing: April

April 28th, 2015

RBS debuts new kids game, Fortnum & Mason prove the power of print and Google’s Mobilegeddon challenges brands RBS debuts money management game for school kids RBS has unveiled a new game for schoolchildren. Created for the bank by John Brown Media’s expert kids’ content team Space Trader enables teachers to teach their class about … Continue reading “Month In Content Marketing: April”

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Sainsbury’s & Seven launch fun food books for children

April 28th, 2015

To celebrate 30 years’ producing own-brand books, we’ve teamed up with Sainsbury’s to create a series of fun food books for children, aged between 3-5 years. The books will cover the famous tales of Hansel & Gretel, Jack and the Beanstalk, Little Red Riding Hood and Cinderella. The new Fairytale Food titles contain delicious, easy-to-make … Continue reading “Sainsbury’s & Seven launch fun food books for children”

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The Magnetic appeal of magazines

April 27th, 2015

Magnetic, a new marketing agency for magazine media in the UK, has just opened its doors for business. Funded by some of the biggest magazine publishers, it is promoting the merits of magazines as a medium, in much the same way as Thinkbox does for television, and Newsworks does for newspapers. Magnetic has launched with … Continue reading “The Magnetic appeal of magazines”

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Keeping Ahead of The Content Curve

April 27th, 2015

This month we have been focussed on The CMA and building our organisation to ensure we are equipped to keep ahead of the content marketing curve. As a key part of this drive we are delighted to welcome Matt Adams, MD, iProspect UK onto the CMA Management Team. The CMA management team led by me … Continue reading “Keeping Ahead of The Content Curve”

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Don’t forget the basics of content marketing

April 27th, 2015

You’ll know the story by now of an energy drink that became a brand that then invested in sports sponsorship that then became a stronger brand that then extended into content marketing and is now a multi-platform publisher – with an energy drink in its portfolio. Who is it? It’s Red Bull (redbullmediahouse.com). What’s more, … Continue reading “Don’t forget the basics of content marketing”

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Stats, facts and future trends

April 27th, 2015

This month, we reveal the new direction of the Coca-Cola website, the launch of Instagram’s Apple Watch app, and some SEO advice from the CMA’s latest Digital Breakfast. Coca-Cola revamps website to make it look like a ‘digital magazine’ Coca-Cola has replaced Coca-Cola.co.uk with a new website which aims to appear more like a ‘digital … Continue reading “Stats, facts and future trends”

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Matt Adams of iProspect becomes CMA Director

April 24th, 2015

The CMA are delighted to welcome Matt Adams, a managing director at iProspect UK, to become part of their management team. As Google’s number one spender iProspect is leading the digital performance industry and we are very fortunate to be joined by Matt who is a leading industry expert. Read the full exclusive article in … Continue reading “Matt Adams of iProspect becomes CMA Director”

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