Facebook, Topic Data and Ideas Generation

March 12th, 2015

News that Facebook is to serve up Topic Data to a select band of its business users will surprise few. In recent months, the social media behemoth has beefed up its business pages, embarked on a venture into video, launched an ad managing app and… well, you get the automatically re-sized, geo-tagged picture with face … Continue reading “Facebook, Topic Data and Ideas Generation”

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CMA Member rate for The Content Council Annual Conference NYC

March 12th, 2015

With the proliferation of content from seemingly every angle, The Content Council annual conference, Content Chaos: Navigating the Path to Engagement, aims to cut through the noise and focus on what’s important to brands and consumers alike – engagement. Join C-suite agency executives, brand CMOs and the media in New York City, for an in … Continue reading “CMA Member rate for The Content Council Annual Conference NYC”

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Celebrating Mother’s Day and Easter Waitrose style

March 12th, 2015

No matter where we are, a taste of our mothers cooking has the power to transport us home. In the latest issue of Waitrose Kitchen we celebrate Mother’s Day by talking to five famous chefs from around the world, who pay tribute to the women who not just raised them, but inspired their love of … Continue reading “Celebrating Mother’s Day and Easter Waitrose style”

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The Guardian Changing Media Summit – Exclusive CMA member discount!

March 11th, 2015

Come and join hundreds of your peers for two days of insight and innovation on the 18th – 19th March at the Guardian Changing Media Summit 2015. We are delighted to announce that the Content Marketing Association will be part of the summit again this year with MD, Clare Hill being asked back to chair … Continue reading “The Guardian Changing Media Summit – Exclusive CMA member discount!”

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Highlights from our Digital Breakfast – bloggers, vloggers and social media personalities

March 11th, 2015

This month’s Digital Breakfast was a sell-out, with one of the hot topics of the moment under discussion – ‘bloggers, vloggers and social media personalities’. We had three sensational speakers – Siobhan Freegard, founder of Channel Mum, Nic Yeeles, founder & CEO of Peg.co and James Stafford, VP Europe, StyleHaul all providing different outlooks on … Continue reading “Highlights from our Digital Breakfast – bloggers, vloggers and social media personalities”

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Best tools for Podcasting

March 11th, 2015

Word is that podcasting is the old new next best thing in 2015. Twitter especially is in the process of rolling out recorded content with partner SoundCloud, while the successes of podcasts like Serial underline the potency of the medium. Seemingly, there is no better time to pick up the microphone and start wiring up … Continue reading “Best tools for Podcasting”

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John Lewis Edition spring into blue

March 10th, 2015

As the spring collections arrive in store, John Lewis customers will find a striking portfolio of new publications celebrating the season’s hottest colour. John Brown who produce the titles on behalf of John Lewis has devised four eye catching blue and indigo publications to have perfect visual synergy with each other and with the theme … Continue reading “John Lewis Edition spring into blue”

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Tesco celebrates the 10th Mum of the Year awards

March 6th, 2015

This year marked the 10th anniversary of the Tesco Mum of the Year awards, celebrating the achievements of ordinary women who do extraordinary things for others. The star-studded award ceremony was held on Sunday at the iconic Savoy hotel in London, with celebrities such as Fearne Cotton among the guests supporting the work of these … Continue reading “Tesco celebrates the 10th Mum of the Year awards”

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Medium Rare Content Agency to publish Qantas The Australian Way print and digital publications and Travel Insider website

March 6th, 2015

Qantas has completed a review of its publishing arrangements for its inflight magazine, Qantas The Australian Way, iPad App and Travel Insider website, as part of the airline’s broader transformation program. Following a comprehensive tender process involving a number of agencies, including the incumbent Bauer Media, Medium Rare has been awarded the new contract to … Continue reading “Medium Rare Content Agency to publish Qantas The Australian Way print and digital publications and Travel Insider website”

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The CMA launches brand intermediary service: CMA Advance

March 5th, 2015

CMA Advance is a service matching brands with content marketing agencies. Launch comes off the back of successes with Zurich Municipal, REED and The Children’s Society. The Content Marketing Association (CMA), the industry body for the content marketing industry, has today officially launched CMA Advance, a free intermediary service which utilises the wealth of expertise … Continue reading “The CMA launches brand intermediary service: CMA Advance”

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