White Light Media creates a new brand concept for the London Wine Fair

May 19th, 2015

For the second year running, White Light Media has been commissioned by the London Wine Fair to create a brand concept for its annual event in the capital. The London Wine Fair first approached White Light Media in 2013 after seeing a copy of Hot Rum Cow, White Light’s drinks magazine. Victoriana in style, the … Continue reading “White Light Media creates a new brand concept for the London Wine Fair”

Read more Share: Posted in CMA Member News

The Three Content Marketing Podcasts You Can’t Miss

May 19th, 2015

The Three Content Marketing Podcasts You Can’t Miss According to Quartz’s John McDuling, the podcast is having a moment. Ever since [Serial] the true crime audio series captivated much of the US last year, it’s felt like everyone (or those in the media world at least) is talking about podcasts. Indeed, despite the death of … Continue reading “The Three Content Marketing Podcasts You Can’t Miss”

Read more Share: Posted in CMA News

The Stream – Weekly news round up

May 19th, 2015

Taylor Swift has become the first celebrity to get a custom Twitter hashflag, relating to the release of her much anticipated new music video Bad Blood. Users who tweet #BadBloodMusicVideo will see the custom emoji of a band aid with a bullet hole through it, inspired by her song lyrics. The hashflags were first seen … Continue reading “The Stream – Weekly news round up”

Read more Share: Posted in CMA News

Starbucks Whips Up 21 Branded GIFs Starring the Frappuccino

May 19th, 2015

Millennials will share practically any strange GIF or meme online with their friends these days, opening up a new, weird marketing tactic for brands. For Starbucks, that means creating a William Wegman-like picture of a dog drinking iced coffee, or an image of cats and a rainbow floating above a Frappuccino. This summer, Starbucks and … Continue reading “Starbucks Whips Up 21 Branded GIFs Starring the Frappuccino”

Read more Share: Posted in CMA News

Headstream ranked #3 in The Drum’s Elite agency list

May 19th, 2015

Using The Drum’s enhanced census methodology, the census rankings are then determined by each agency’s financial performance, peer recognition and client satisfaction. Agencies are ranked against those of a similar staff size in order to provide valuable comparisons. Here, you can find a snapshot of the impressive rankings, across each of the three measures of … Continue reading “Headstream ranked #3 in The Drum’s Elite agency list”

Read more Share: Posted in CMA News

Figaro Digital Retail Conference May 2015: What We Learned (Pt I)

May 19th, 2015

The Figaro Digital Retail Conference took place on Thursday 14 May at Prospero House on Borough High Street. From automation to mobile, social and digital transformation, our speakers offered up some expert advice for retailers. In the first of a two-part round-up of the day’s presentations, we hear about the importance of customer experience and … Continue reading “Figaro Digital Retail Conference May 2015: What We Learned (Pt I)”

Read more Share: Posted in CMA News

Boost your content with a community

May 19th, 2015

Have you ever met a person whose job title is ‘community manager’? Thought not. But according to Carmel DeAmicis, tech startups in the US are placing increased importance on communities, and employing community managers to create interconnected, and altogether warm and fuzzy audiences. As the title suggests, a community manager’s job is to create a … Continue reading “Boost your content with a community”

Read more Share: Posted in CMA News

Air Canada Wins Loyalty 360 Platinum Award for Earn Your Wings

May 15th, 2015

Air Canada and Spafax are pleased to announce that Air Canada’s Earn Your Wings program received top honours at the Loyalty360 Awards. Earn Your Wings, a popular gamification program, received the Platinum Award in the Best Loyalty or Rewards Program category during the Loyalty Marketers Association’s annual awards in Orlando, Florida. In its third edition, … Continue reading “Air Canada Wins Loyalty 360 Platinum Award for Earn Your Wings”

Read more Share: Posted in CMA News

Remarkable Group climbs ten places to reach heights of PR agency top 150 league table

May 14th, 2015

The most authoritative analysis of the UK’s PR industry has ranked Winchester-based Remarkable Group as a top five agency outside of London. The communications and public consultation specialist has been listed as one of the PRWeek Top 150 most impressive climbers achieving number five in the Top 10 list of independent agencies outside London, and … Continue reading “Remarkable Group climbs ten places to reach heights of PR agency top 150 league table”

Read more Share: Posted in CMA Member News

How is content marketing impacting marketing teams?

May 14th, 2015

Roth Observatory have observed many clients thinking about Content Marketing, and the disciplines and structures needed to ensure its effectiveness within a marketing plan. Here are their thoughts… One key consideration is that in a world of consumer generated content where bloggers and vloggers are having a significant impact on how a brand and its … Continue reading “How is content marketing impacting marketing teams?”

Read more Share: Posted in CMA News