How to create life-long content

March 25th, 2015

Got milk? If you enjoy a splash of bubbly-fresh gold top on your cereal or in your coffee, you also know the displeasure at finding a soup of acidic curdle in place of the sweet-smelling semi-skimmed. Like milk, content has the habit of going off. That responsive and relevant feature on Dad’s Army will taste … Continue reading “How to create life-long content”

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Five ways to target specific audiences using digital content marketing

March 25th, 2015

Last week, the Content Marketing Association hosted their monthly Digital Breakfast at The Church of London offices – near the Silicon roundabout, an apt location to match the topic of the breakfast: ‘bloggers, vloggers and social media personalities’. The three speakers were: Siobhan Freegard, founder of Channel Mum, Nic Yeeles, founder & CEO of Peg.co … Continue reading “Five ways to target specific audiences using digital content marketing”

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Fear and Threats. Thank God for Content Marketing

March 25th, 2015

Last month I highlighted our Digital Breakfasts, Digital Training Course and CMA Members networking lunch and I’m pleased to say all have been a roaring success! It was standing room only at the vloggers & bloggers breakfast which we held at CMA member TCOLondon & we have just this week taken a booking for the … Continue reading “Fear and Threats. Thank God for Content Marketing”

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A day in the life… Julie Lee, Content Editor, Coles, Medium Rare Content Agency

March 25th, 2015

Julie is the Coles Content Editor at Medium Rare Content Agency. Coles is one of the largest supermarket chains in Australia, and Julie’s role involves developing multi-channel editorial content for the business. She lives in Sydney. First thing It’s a beautiful Sydney day – the sun is shining and it’s already warm by 6am. I … Continue reading “A day in the life… Julie Lee, Content Editor, Coles, Medium Rare Content Agency”

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5 simple examples of brand advocacy

March 25th, 2015

Brand advocacy can help boost consumer trust in your brand, introduce your products to a new audience and even increase sales volumes all this just from brand advocates telling their stories. But who are brand advocates, and how can you help them to speak up? Brand advocates are people who enjoy your product or service … Continue reading “5 simple examples of brand advocacy”

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Top Tips for Producing a Video

March 24th, 2015

Video is increasingly becoming a central part of content marketing strategies. The statistics are everywhere: video will account for 79% of all consumer internet traffic in 2018; 73% of UK content marketers use video, and 82% are experiencing success with video marketing initiatives. So creating video seems like a no-brainer, but commissioning a production company … Continue reading “Top Tips for Producing a Video”

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The seven trends of SXSW 2015

March 24th, 2015

South by Southwest (SXSW) is getting bigger, and messier, by the year. When a festival is labeled “interactive” and is seemingly curated by popularity not quality, it’s no surprise that finding clear trends is challenging. The other difficulty is seeing the wood for the trees: the hysteria in Austin tends to poorly reflect what real … Continue reading “The seven trends of SXSW 2015”

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Internet Age Media weekend

March 24th, 2015

Day one of the first Internet Age Media weekend, hosted by Imperfect Futures in Barcelona, saw some pretty spectacular speakers on stage. Johannes Kleske from Third Wave Berlin shared his business model: “It’s complicated.” They’ve gone from being strategists to consultants to solvers of internal politics. His message of being prepared to go where you … Continue reading “Internet Age Media weekend”

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Cedar’s Kim Willis explores the biggest trends at SXSW

March 24th, 2015

Reporting from the deep south, Cedar’s strategy director Kim Willis gives us a roundup of the key trends and insights from SXSW2015 in Austin, Texas. Featured on Mediatel this morning, she explores the most recent developments in new immersion possibilities emerging from the latest technologies, platforms and story-telling at Austin’s interactive conference. From AI and … Continue reading “Cedar’s Kim Willis explores the biggest trends at SXSW”

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British Airways launches Chinese edition of High Life magazine

March 24th, 2015

British Airways this month announced that it will launch a Chinese edition of its highly popular in-flight magazine, High Life. Starting from June, the Chinese edition of High Life will be available on all flights from Beijing, Shanghai and Chengdu to London and will be published on a quarterly basis. Created by content marketing agency … Continue reading “British Airways launches Chinese edition of High Life magazine”

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