Cedar Digital strategist David Jones speaks to Econsultancy on making digital personal

June 24th, 2015

Getting personal with digital messaging can be a great way for brands to connect with their audiences, but how can you identify which approach will work for your business? David Jones from Cedar explains how its done. ‘More and more brands are looking to personalise or contextualise digital customer experiences as a way of boosting … Continue reading “Cedar Digital strategist David Jones speaks to Econsultancy on making digital personal”

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A day in the life of…… Francoise Montabric, President of Citizen Press

June 24th, 2015

As President and owner of Citizen Press, Françoise Montabric dreams in English. Her company, bought through a LBO, continues to grow, this time, on the other side of the Channel. This summer, she will move to London with her family: her daughter, who can’t wait to go running in Hyde Park, her 13 year-old son, … Continue reading “A day in the life of…… Francoise Montabric, President of Citizen Press”

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Less than one week to go! July Digital Breakfast: Creating Adaptable Content for the Mobile Web

June 23rd, 2015

With less than one week to go until our next digital breakfast, places are going fast so please now to avoid disappointment! We’re in the white heat of the mobile revolution. Already many businesses are seeing over 50% of their traffic from mobile devices, and this trend is only likely to continue. Content is consumed … Continue reading “Less than one week to go! July Digital Breakfast: Creating Adaptable Content for the Mobile Web”

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Eight out of ten people want brands to tell stories äóñ but 85% can’t remember a good one!

June 23rd, 2015

New research unveiled from CMA member Headstream has shown the value of brand storytelling: 79% of UK adults think it’s a good idea for brands to tell stories as part of their marketing and customer communications. However, it seems they could also be doing it better, as 85% couldn’t give an example of a memorable … Continue reading “Eight out of ten people want brands to tell stories äóñ but 85% can’t remember a good one!”

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BBC Worldwide launches in-house creative agency StoryWorks to bring newsroom values to content marketing partnerships

June 23rd, 2015

BBC Worldwide – the commercial arm of the BBC – has overhauled its advertising offering to create an overarching division dedicated to content marketing partnerships for brands. Read the full article on TheDrum.com here now »

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Native advertising – and why it is good for brands

June 22nd, 2015

This week saw the publication of the fourth annual Digital News Report from the Reuters Institute for the Study of Journalism. It really is a fascinating read for anyone who is interested in news, journalism or the media in general. The report is a hefty 112 pages long, but usefully many of its key points, … Continue reading “Native advertising – and why it is good for brands”

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CMA Digital Breakfast: Visual Storytelling and Trends in Digital Design

June 22nd, 2015

Humans are wired for visual content but just how do you make it work for your clients? At the CMA’s latest digital breakfast, speakers from Sticky Eyes, &&& and University of East London gave their opinions. Chris Price reports…. We live in a visual world. Fifty percent of the sensors in our brain are used … Continue reading “CMA Digital Breakfast: Visual Storytelling and Trends in Digital Design”

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August wins for Content Strategy at RAR Digital Awards

June 22nd, 2015

August is delighted to be named the winning agency for Content Strategy at the 2015 RAR Digital Awards. The ceremony was held at the Radisson Blu Portman Hotel in London on 18 June. August emerged as part of a shortlist of 10 contenders for this prestigious award out of a crowded field of over 1,000 … Continue reading “August wins for Content Strategy at RAR Digital Awards”

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A day in the life of…… Michael Reeves, Business Development Director, Red Bee Media

June 16th, 2015

Michael is the Business Development Director at Red Bee. Here is an actual true day in his life! I reckon those that attempt to synthesise a typical day in articles like this often give in to the temptation of jazzing it up a little, or trying to justify their salary with tales of superhuman productivity. … Continue reading “A day in the life of…… Michael Reeves, Business Development Director, Red Bee Media”

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Is it time for the ad agency model to be canned?

June 15th, 2015

Greg Delaney: co-founder of the content creation agency Watchable shares his thoughts.

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