Don’t forget the basics of content marketing

April 27th, 2015

You’ll know the story by now of an energy drink that became a brand that then invested in sports sponsorship that then became a stronger brand that then extended into content marketing and is now a multi-platform publisher – with an energy drink in its portfolio. Who is it? It’s Red Bull (redbullmediahouse.com). What’s more, … Continue reading “Don’t forget the basics of content marketing”

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Stats, facts and future trends

April 27th, 2015

This month, we reveal the new direction of the Coca-Cola website, the launch of Instagram’s Apple Watch app, and some SEO advice from the CMA’s latest Digital Breakfast. Coca-Cola revamps website to make it look like a ‘digital magazine’ Coca-Cola has replaced Coca-Cola.co.uk with a new website which aims to appear more like a ‘digital … Continue reading “Stats, facts and future trends”

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Matt Adams of iProspect becomes CMA Director

April 24th, 2015

The CMA are delighted to welcome Matt Adams, a managing director at iProspect UK, to become part of their management team. As Google’s number one spender iProspect is leading the digital performance industry and we are very fortunate to be joined by Matt who is a leading industry expert. Read the full exclusive article in … Continue reading “Matt Adams of iProspect becomes CMA Director”

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August media share their Friday Favs

April 24th, 2015

Here are a few of August medias weekly favourites in the media this week. Content marketing’s chicken and egg budget problem Now that web development, email, search and social have developed into fully-fledged disciplines, they often have their own departments, staff and oversight. Content marketing? Not yet. http://www.imediaconnection.com/content/38536.asp An interesting proposition of content being treated … Continue reading “August media share their Friday Favs”

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The Pool – and why its clever format could appeal to content marketers

April 23rd, 2015

After a few hectic years, marked by the emergence of all kinds of mobile and tablet editions, the pace of innovation in publishing seems to have slowed. Design trends come and go, but the way that content is presented seems to remain roughly the same. Which is one of the reasons why there is so … Continue reading “The Pool – and why its clever format could appeal to content marketers”

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ONE TWO FOUR appoints AMV BBDO’s Matthew Robinson to strengthen its management board

April 22nd, 2015

ONE TWO FOUR, the international content agency, announces that Matthew Robinson, former Client Services Director at AMV BBDO, has joined its board as Group Development Director where he will be responsible for client acquisition, business development and marketing. Whilst at AMV Group, Matthew was also Managing Partner of Weapon7, where he was responsible for bringing … Continue reading “ONE TWO FOUR appoints AMV BBDO’s Matthew Robinson to strengthen its management board”

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Have you posted your Selfie? Instagram Competition

April 22nd, 2015

Please enter into our Instagram competition for your last chance to win dinner for two at the best steak restaurant in London – The Hawksmoor! You should have all now received your Keep Calm membership packs. You simply need to take a selfie with the posters or postcards and send the image along with the … Continue reading “Have you posted your Selfie? Instagram Competition”

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CPL has started a new campaign championing high-quality printed products, which they’re calling Print Moves You

April 22nd, 2015

CPL has started a new campaign championing high-quality printed products, which we’re calling Print Moves You. Following on from our success at last year’s CMA Awards with Fortnum & Mason’s Christmas brochure, we’re now running a series of activities around the impact that beautiful pieces of print can have on marketing strategies, and how best … Continue reading “CPL has started a new campaign championing high-quality printed products, which they’re calling Print Moves You”

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Brands ‘must respond’ to Google change

April 20th, 2015

Joseph Clift, Web Producer, WARC tells us that brands need to get the technical basics right, improve their content and adopt responsive design if they are to make the most of tomorrow’s change to Google’s algorithm, an SEO expert has said. Addressing an event organised by the UK’s Content Marketing Association (CMA), Britt Soeder, head … Continue reading “Brands ‘must respond’ to Google change”

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Two exciting roles with John Brown based in Dubai

April 16th, 2015

John Brown develops a collaborative content-led marketing programme for one of the UAE’s top supermarket chains and the team now have 2 very exciting roles to fill.. Client: Spinneys Role: Online editor, FOOD This role involves managing and contributing to the new Spinneys content-rich website. The successful candidate will be responsible for ensuring that the … Continue reading “Two exciting roles with John Brown based in Dubai”

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