How brands can make content measurement count

February 25th, 2015

Content marketing is a vital element in initiating and maintaining conversations with customers, but measuring its effectiveness is a new challenge that marketers haven’t yet got to grips with. Brands are at a crossroads with content marketing: there’s a pressing need to determine whether it should be a tool for branding or for direct response. … Continue reading “How brands can make content measurement count”

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Digital Breakfasts, Digital Training, Digital Leaders

February 25th, 2015

The first digital breakfast went down a storm and it was the first event we had opened to non CMA members. We were very pleased to welcome over 20 new faces from different agencies and brands. The events are really growing in popularity and in 2015 we will be hosting them at a variety of … Continue reading “Digital Breakfasts, Digital Training, Digital Leaders”

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5 Brands That Went Viral on YouTube and How Yours Can Too

February 25th, 2015

YouTube can seem like a fickle, confusing place where only the lucky can achieve audience attention, but this does not have to be the case. If you keep certain goals and tips in mind, your videos could become so popular they spread like wildfire. So, without further ado, here are five brands that went viral … Continue reading “5 Brands That Went Viral on YouTube and How Yours Can Too”

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Month In Content Marketing: February

February 24th, 2015

Sainsbury’s Magazine’s big circulation rise, John Brown South Africa scoops BMW/MINI contract and the CMA’s predictions for 2015. Our predictions for 2015, Sainsbury’s scores big in the ABCs and the latest member wins and awards. Here is a round up of the top stories John Brown SA wins BMW and MINI Big news from John … Continue reading “Month In Content Marketing: February”

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Five food trends eating up the internet

February 24th, 2015

Food seems to lend itself well to conversations, whether it’s discussing dinner plans during tea breaks, or scouring Pinterest for recipe inspiration (which rarely ends up being made). Research shows that food, as a category, outperforms any other topic for most shared online content, making up 52% of the world’s most viral content. But it’s … Continue reading “Five food trends eating up the internet”

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TCOlondon – LWLies Weekly app now tops the download charts

February 23rd, 2015

The LWLies Weekly app now tops the download charts in two categories ~ what are you waiting for? https://lnkd.in/dQfebVi If you missed the article, you can find it here

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Reverse engineer these Twitter tips for your content

February 23rd, 2015

The overlap between content marketing and journalism will probably exercise industry bigwigs for some time. How far should useful content be tilted towards sales? No matter which side of the debate you sit, the skills of a journalist are undoubtedly relevant in many areas. Most notably: – clear, concise writing – good interview technique – … Continue reading “Reverse engineer these Twitter tips for your content”

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Content: never mind the quality, think about the platform

February 23rd, 2015

The idea that brands should try to be ‘news platforms’ is nonsense, argues Dominic Mills – and risks breaking the trust that is the ultimate foundation of their success. We all know that adland has gone content crazy. Now it’s adding a new twist to it – ‘platformisation’ – a neologism so ugly it can … Continue reading “Content: never mind the quality, think about the platform”

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Content marketing media roundup

February 23rd, 2015

The new year has kicked off with a bang in the content marketing industry. We’ve seen many a brand and journalist giving their predictions of trends for the year, followed closely by the inevitable buzz of brands revving their engines in a serious advertising contest as they vied for views in the Super Bowl half-time … Continue reading “Content marketing media roundup”

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British Airways gets down to business in Kuala Lumpur

February 23rd, 2015

To support the launch of their new route between London and Kuala Lumpur, British Airways are launching a new video city guide this week, designed to inspire business travellers and provide them with all the city travel essentials they’d need for a smooth arrival. Created by Cedar, the content marketing agency which produces British Airways … Continue reading “British Airways gets down to business in Kuala Lumpur”

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