Driving Quality Website Traffic Using Facebook Advertising

February 1st, 2015

Posted by: Kate Proh, Headstream Our simple guide to achieving more with Facebook advertising. With over a billion people using Facebook and new opportunities being created for brands to reach wider audiences, we created some simple steps that can be followed to optimise Facebook advertising campaigns. At their best, traffic driving ads on Facebook can … Continue reading “Driving Quality Website Traffic Using Facebook Advertising”

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A day in the life of…Elizabeth Smith, Head of Custom Publishing, Raconteur

February 1st, 2015

Liz spearheads Raconteur’s newest and fastest growing division, Raconteur Custom Publishing, setting the overall strategic vision and planning. She heads up a team who have produced first-class bespoke publications and research for clients such as Google, Willis, Bloomberg and Knight Frank to name a few. 6.12 Wake up bright eyed and bushy-tailed, because I’m a … Continue reading “A day in the life of…Elizabeth Smith, Head of Custom Publishing, Raconteur”

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3 Ways Kids are Like Web Content

February 1st, 2015

Posted by: Stacy D, Enveritas Group Another blog post about kids? Sorry. As a single parent, my round-the-clock job is taking care of two kids. My day job often has me thinking about website content. So, lately I’ve thought about how they’re the same. Here are three ways. They must be managed. Kids must be … Continue reading “3 Ways Kids are Like Web Content”

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2015 off to a flying start, pitches & new members

February 1st, 2015

I don’t know about you but last year already feels like a year ago and we are only in week four of January! Lots of activity happening at The CMA and this week we are delighted to announce that a CMA member has been appointed by Zurich Municipal to develop thier content strategy. This pitch … Continue reading “2015 off to a flying start, pitches & new members”

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10 Things Global Brand Marketers Need to Watch for in 2015

February 1st, 2015

2015 just might be the year where the Internet matures into adulthood. The maturation process has taken about 20 years, just about the same rate that we humans mature into the adult phase of our lives. The awkward stages of childhood are now just a memory, and the web is fast, mobile and global. The … Continue reading “10 Things Global Brand Marketers Need to Watch for in 2015”

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Quality Content and Reader Annotation

January 30th, 2015

The days of traditional post-blog messages are soon coming to an end. If you believe some of the hype about Genius, that is. The US-based start-up allows readers to highlight and annotate the text in any HTML webpage, and send the marked-up version to Genius for all to see. To content creators this might sound … Continue reading “Quality Content and Reader Annotation”

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Month In Content Marketing: British Airways re-launches Business Life, Friends Life debuts new website and the best content of 2014.

January 30th, 2015

BA revamps key site, awards news and a look back at 2014 and a few predictions for the new year. Here is a round up of the top stories British Airways re-launches Business Life December saw the launch of a new look British Airways’ Business Life in-flight magazine. It will be followed later in 2015 … Continue reading “Month In Content Marketing: British Airways re-launches Business Life, Friends Life debuts new website and the best content of 2014.”

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Gazing into content’s crystal ball

January 30th, 2015

Content is already big and spreading its tentacles in every direction, but what specifically will be the big trends in 2015? Clare Hill, managing director of the Content Marketing Association (CMA), takes a look inside the CMA’s very own crystal ball. It is, as they say, notoriously difficult to make predictions, especially about the future. … Continue reading “Gazing into content’s crystal ball”

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August’s Friday Favs

January 30th, 2015

Here are CMA member August’s top Friday Favs from the past week including the Superbowl, Facebook and Twitter’s native video plans and Bebo. Advertisers bet on pre-game plays to dominate the Super Bowl Brands are escalating their pre-game marketing for this year’s Super Bowl following the realisation that their ads can now gain engagement not … Continue reading “August’s Friday Favs”

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Five brands doing great things on Twitter

January 29th, 2015

In some ways running a branded Twitter account ought to be reasonably straight forward. After all isn’t it all about highlighting great content, sharing news and updates with followers and engaging with customers when appropriate? However there are ways of transforming a good branded Twitter account into a great one. Here are some examples of … Continue reading “Five brands doing great things on Twitter”

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