Scope, Channel 4 And MBA Present ‘End The Awkward’

August 27th, 2015

More than two thirds of people feel awkward around disability as a result of not enough people knowing or interacting with disabled people. Scope, the leading UK disability charity have embarked on a journey to ‘End the Awkward’ between disabled and able bodied people. To tackle this, Scope have partnered with Channel4 and production company … Continue reading “Scope, Channel 4 And MBA Present ‘End The Awkward’”

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John Gregory-Smith joins the Cedar team as editor of Tesco Real Food

August 27th, 2015

We are delighted to announce that John Gregory-Smith is the new editor of Tesco Real Food online. John comes from a strong foodie background as a full-time food writer, author of three cookbooks with his latest, Turkish Delights, about to be published in September, John already has a history in food journalism as well as … Continue reading “John Gregory-Smith joins the Cedar team as editor of Tesco Real Food”

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‘I can hear things others can’t’ Silent disco with Sony

August 27th, 2015

The second of three Time Out partnership events as part of the Sony mobile #ican campaign has taken place in London… To highlight the superiority of the Xperia Z3+’s high-resolution audio, MediaCom Beyond Advertising partnered Sony with Time Out to create a ‘High-Res Silent Disco’ at the historic Wilton’s Music Hall. More than 320 competition … Continue reading “‘I can hear things others can’t’ Silent disco with Sony”

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How content marketers can succeed with video

August 27th, 2015

Ahead of the next CMA Digital Breakfast, Chris Price looks at six ways you can produce better video content There’s little question that when it comes to content marketing the role of video is becoming increasingly important. According to Cisco, video will account for 69% of all internet traffic by 2017 with Nielsen claiming 64% … Continue reading “How content marketers can succeed with video”

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Gold Key Media to supply magazines and newspapers to H2 Soho fitness club

August 27th, 2015

Gold Key Media have announced their partnership with H2 Soho. Through Gold Key Media, the upmarket health and fitness club will offer members the opportunity to read newspapers and magazines including Guardian, Telegraph, Glamour, Stylist, Shortlist and Men’s Health in both the print and digital format. In addition to supplying hard copy editions of publications, … Continue reading “Gold Key Media to supply magazines and newspapers to H2 Soho fitness club”

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Are there awards for the best membership perks?

August 26th, 2015

The summer seemed to fly by and at the cma we have been as busy as the week before Christmas in a Tesco mega store. Our next Industry Report, The Role of Social in Content Marketing, will be published on October 1st providing 15 individual pieces of thought leadership from experts within the cma membership … Continue reading “Are there awards for the best membership perks?”

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Who you are is where you’ve been

August 25th, 2015

Can geo-location data double up as a new audience profiling tool? Got an iPhone? Pick it up (I know it’s within reach). Now, go to Settings then hit Privacy, then Location Services, then scroll down till you see System Services, then click on Frequent Services. Ta-da! Check out your History of where you’ve been. To … Continue reading “Who you are is where you’ve been”

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Stats, facts and future trends – August 2015

Stats, Facts & Future Trends August 25th, 2015

This month, discover just how often young people use their smartphones, the role of visual content in marketing, and the positive effect music can have on brand image. Young people use smartphones every other minute Young people in the UK use their smartphones an average of 387 times each day, according to new research. Data … Continue reading “Stats, facts and future trends – August 2015”

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Publishers need to adapt to a smallscreen future

August 25th, 2015

A milestone was passed this month as Ofcom revealed that the most important device used by Britons to access the internet is now the smartphone. Go back to 2013, and 74% of internet users relied on laptops and desktops as their primary devices for going online. Today, that figure has dropped to 44%. Two years … Continue reading “Publishers need to adapt to a smallscreen future”

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Month in Content Marketing: August 2015

August 25th, 2015

Qantas unveils innovative digital magazine, the CIM revamps its content strategy and how Silicon Valley startups use content CIM launches new quarterly magazine, Catalyst – CIM (the Chartered Institute of Marketing), one of the world’s best-known professional bodies, is working on a new content and publishing strategy. CIM will work in collaboration with CPL, a … Continue reading “Month in Content Marketing: August 2015”

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