Content Is Key

March 17th, 2015

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Spotlight on Retail: Supply Management March Special Issue from Redactive

March 13th, 2015

‘Retail’, the first in a series of Supply Management special issues, is out now! Supply Management has been published by Redactive on behalf of the Chartered Institute of Procurement & Supply (CIPS) since 1996, and provides procurement and supply chain professionals with the latest news and views in the profession. The decision to hone in … Continue reading “Spotlight on Retail: Supply Management March Special Issue from Redactive”

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August’s Friday Faves

March 13th, 2015

Are favourite time of the week with August’s Friday Faves… ASA calls for clearer guidelines between vloggers and brands “Naturally brands want to use the online spaces to advertise but what if the line between owned and earned gets blurred?” http://www.brandrepublic.com/article/1337684/asa-calls-clearer-guidelines-vloggers-brands Following the excellent CMA Digital Breakfast this week on Bloggers, Vloggers and Social Media … Continue reading “August’s Friday Faves”

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Mobile World Congress 2015 – a quick wrap up

March 12th, 2015

Each year the great and the good of the phone industry meet up at Mobile World Congress in Barcelona to check out the handsets and peruse the latest services and apps. This year proved to be one of the most memorable MWCs in a few years. Mobile innovations The two biggest unveilings of the show … Continue reading “Mobile World Congress 2015 – a quick wrap up”

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John Brown commissioned for new environmental action website for students

March 12th, 2015

John Brown has been commissioned by Global Action Plan (GAP) – a charity that brings people together and inspires them to take practical environmental action – to develop the branding and overall look and feel for their new website Water Explorer and supporting materials. The content marketing agency created the brand guidelines and commissioned illustrator … Continue reading “John Brown commissioned for new environmental action website for students”

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Facebook, Topic Data and Ideas Generation

March 12th, 2015

News that Facebook is to serve up Topic Data to a select band of its business users will surprise few. In recent months, the social media behemoth has beefed up its business pages, embarked on a venture into video, launched an ad managing app and… well, you get the automatically re-sized, geo-tagged picture with face … Continue reading “Facebook, Topic Data and Ideas Generation”

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CMA Member rate for The Content Council Annual Conference NYC

March 12th, 2015

With the proliferation of content from seemingly every angle, The Content Council annual conference, Content Chaos: Navigating the Path to Engagement, aims to cut through the noise and focus on what’s important to brands and consumers alike – engagement. Join C-suite agency executives, brand CMOs and the media in New York City, for an in … Continue reading “CMA Member rate for The Content Council Annual Conference NYC”

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Celebrating Mother’s Day and Easter Waitrose style

March 12th, 2015

No matter where we are, a taste of our mothers cooking has the power to transport us home. In the latest issue of Waitrose Kitchen we celebrate Mother’s Day by talking to five famous chefs from around the world, who pay tribute to the women who not just raised them, but inspired their love of … Continue reading “Celebrating Mother’s Day and Easter Waitrose style”

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The Guardian Changing Media Summit – Exclusive CMA member discount!

March 11th, 2015

Come and join hundreds of your peers for two days of insight and innovation on the 18th – 19th March at the Guardian Changing Media Summit 2015. We are delighted to announce that the Content Marketing Association will be part of the summit again this year with MD, Clare Hill being asked back to chair … Continue reading “The Guardian Changing Media Summit – Exclusive CMA member discount!”

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Highlights from our Digital Breakfast – bloggers, vloggers and social media personalities

March 11th, 2015

This month’s Digital Breakfast was a sell-out, with one of the hot topics of the moment under discussion – ‘bloggers, vloggers and social media personalities’. We had three sensational speakers – Siobhan Freegard, founder of Channel Mum, Nic Yeeles, founder & CEO of Peg.co and James Stafford, VP Europe, StyleHaul all providing different outlooks on … Continue reading “Highlights from our Digital Breakfast – bloggers, vloggers and social media personalities”

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