Content marketing media roundup

May 22nd, 2015

In the last few weeks, the digital world not only played a leading role in the election but also forged ahead with video content as well as seeing brands continue to personalise the customer experience. Here’s our latest roundup of some of the top content marketing talking points. The election dominated the media over the … Continue reading “Content marketing media roundup”

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A masterclass in risk-taking from 5 brilliant brands

May 22nd, 2015

The 2 days at Creative Futures were a swirl of smart (well-dressed) people, cool ideas and a glimpse of what’s keeping CMOs in our style-led sectors up at night Global brands like Topshop, H&M, Amazon, Aston Martin and Calvin Klein shared a space with start-ups. We talked trends in retail, marketing, media, tech and design, … Continue reading “A masterclass in risk-taking from 5 brilliant brands”

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Podcasting – An opportunity for content marketers?

May 21st, 2015

When media folk talk of premium content, in most instances they are discussing video or even long form journalism where words are accompanied by images, infographics and videos. There is however one type of premium content which has proved immensely popular over recent years yet doesn’t seem to be on the radar of many content … Continue reading “Podcasting – An opportunity for content marketers?”

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Billion-dollar unicorn Taboola has just raised more millions in funding, and now it plans to conquer China

May 21st, 2015

Taboola, the content recommendation platform valued at more than $1 billion, has just raised a multi-million dollar funding round from China’s largest search engine Baidu — which is also the fifth most-popular site in the world, according to Alexa. Even if you don’t know Taboola as a company, you’ve most likely encountered it several times … Continue reading “Billion-dollar unicorn Taboola has just raised more millions in funding, and now it plans to conquer China”

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The new relationships in content marketing

May 20th, 2015

Last week saw the announcement of Dentsu Aegis acquiring John Brown Media – a seismic moment in the world of content marketing. The deal highlights why content marketing is such an exciting and vibrant area to be in and its growth across the media and advertising sector. It is clear to see that the lines … Continue reading “The new relationships in content marketing”

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White Light Media creates a new brand concept for the London Wine Fair

May 19th, 2015

For the second year running, White Light Media has been commissioned by the London Wine Fair to create a brand concept for its annual event in the capital. The London Wine Fair first approached White Light Media in 2013 after seeing a copy of Hot Rum Cow, White Light’s drinks magazine. Victoriana in style, the … Continue reading “White Light Media creates a new brand concept for the London Wine Fair”

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The Three Content Marketing Podcasts You Can’t Miss

May 19th, 2015

The Three Content Marketing Podcasts You Can’t Miss According to Quartz’s John McDuling, the podcast is having a moment. Ever since [Serial] the true crime audio series captivated much of the US last year, it’s felt like everyone (or those in the media world at least) is talking about podcasts. Indeed, despite the death of … Continue reading “The Three Content Marketing Podcasts You Can’t Miss”

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The Stream – Weekly news round up

May 19th, 2015

Taylor Swift has become the first celebrity to get a custom Twitter hashflag, relating to the release of her much anticipated new music video Bad Blood. Users who tweet #BadBloodMusicVideo will see the custom emoji of a band aid with a bullet hole through it, inspired by her song lyrics. The hashflags were first seen … Continue reading “The Stream – Weekly news round up”

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Starbucks Whips Up 21 Branded GIFs Starring the Frappuccino

May 19th, 2015

Millennials will share practically any strange GIF or meme online with their friends these days, opening up a new, weird marketing tactic for brands. For Starbucks, that means creating a William Wegman-like picture of a dog drinking iced coffee, or an image of cats and a rainbow floating above a Frappuccino. This summer, Starbucks and … Continue reading “Starbucks Whips Up 21 Branded GIFs Starring the Frappuccino”

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Headstream ranked #3 in The Drum’s Elite agency list

May 19th, 2015

Using The Drum’s enhanced census methodology, the census rankings are then determined by each agency’s financial performance, peer recognition and client satisfaction. Agencies are ranked against those of a similar staff size in order to provide valuable comparisons. Here, you can find a snapshot of the impressive rankings, across each of the three measures of … Continue reading “Headstream ranked #3 in The Drum’s Elite agency list”

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