BuzzFeed’s social content and distribution secrets

September 24th, 2015

Jonathan Davies, BuzzFeed’s director of brand partnerships, Europe, has revealed the media company’s top tips for content creation and themes, as well as the best methods for distribution on social. Samantha Edwards from Brand Republic explores… You can read the published article in Brand Republic here.

Read more Share: Posted in CMA News

British Airways On Business video campaign takes on the world

September 24th, 2015

This month, British Airways relaunched its On Business loyalty programme with a video campaign featuring the real stories of On Business members. Focusing in on the personal perspectives of two UK business leaders, the videos create an inspiring portrait of the creativity and passion at the heart of business life in Britain and explore how, … Continue reading “British Airways On Business video campaign takes on the world”

Read more Share: Posted in CMA News

August’s Renaultsport UK recognised by Lovie Awards

September 24th, 2015

The Renaultsport UK website has been shortlisted in the fifth annual Lovie Awards in the Web: Sports category. The International Academy of Digital Arts & Sciences’ Lovie Awards honour the best of the European internet. Due to the exceptional quality of submissions received this year, the Academy has acknowledged outstanding entries in the official shortlist. … Continue reading “August’s Renaultsport UK recognised by Lovie Awards”

Read more Share: Posted in CMA Member News

Announcing the Masters’ Jury for the International Content Marketing Awards

September 24th, 2015

Get your work judged by the industry’s most expert and influential panel. We have now confirmed 16 of the most leading marketing industry professionals to judge our awards and sit on the Masters’ Jury with more big names to be announced. They will judge across 20 exciting categories, ranging from Best Automotive, Launch of the … Continue reading “Announcing the Masters’ Jury for the International Content Marketing Awards”

Read more Share: Posted in CMA News

Three John Brown publications shortlisted in RetailWeek Customer Experience Awards 2015

September 21st, 2015

Three of John Brown’s customer publications have been shortlisted for a 2015 RetailWeek Customer Experience award – in the same category! John Lewis’ Cook Edition and Edition and Pets At Home’s My VIPmagazine are all up for the ‘Content Marking initiative of the Year’ award. Earlier this year, My VIP was highly commended at the … Continue reading “Three John Brown publications shortlisted in RetailWeek Customer Experience Awards 2015”

Read more Share: Posted in CMA News

My VIP up for BSME Award against big name titles

September 21st, 2015

The latest issue of My VIP is now available in Pets at Home stores and features TV presenter Matt Baker on the cover. • With an ABC of 695,880, My VIP magazine is the biggest circulating pet magazine in the UK that’s freely available for pet owners • Latest amazing accolades for My VIP include … Continue reading “My VIP up for BSME Award against big name titles”

Read more Share: Posted in CMA Member News

What can content marketers learn from crowdfunding?

September 18th, 2015

One of the most significant web-based phenomenons of recent years has been the rise of crowdfunding. Sites like Kickstarter and Indiegogo have enabled many businesses, from gadget companies through to theatre troupes, to raise serious amounts of money for their projects from punters across the world. Sometimes the projects are eminently sensible and go on … Continue reading “What can content marketers learn from crowdfunding?”

Read more Share: Posted in CMA News

Highlights from September’s Digital Breakfast on Video Content for Engagement and Lead Generation!

September 18th, 2015

Our September Digital Breakfast on Video Content for Engagement and Lead Generation went extremely well, we had some great speakers from The Moment, Cedar and Catsnake Film. In this session we looked at how to implement video successfully into your content strategy, and showcase what brands and organisations are doing to win the hearts and … Continue reading “Highlights from September’s Digital Breakfast on Video Content for Engagement and Lead Generation!”

Read more Share: Posted in CMA News

Archant Dialogue Wins British Eventing Content Marketing Pitch

September 18th, 2015

Content marketing agency Archant Dialogue has won a competitive pitch to retain its contract with the equestrian National Governing Body, British Eventing. Archant Dialogue, a content marketing specialist, will continue to produce its bi-monthly member magazine, British Eventing Life and will develop new content and channels, including video, to bolster British Eventing’s digital and social … Continue reading “Archant Dialogue Wins British Eventing Content Marketing Pitch”

Read more Share: Posted in CMA Member News

British Airways takes High Life inflight magazine beyond the plane to give London commuters a taste of European travel

September 14th, 2015

Today, for the first time ever British Airways ambassadors will be distributing a special issue of High Life – the multi-award-winning inflight magazine produced by Cedar – to commuters in the South East of England, for a taste of blue skies on the way to work. Copies will be distributed at six selected train stations … Continue reading “British Airways takes High Life inflight magazine beyond the plane to give London commuters a taste of European travel”

Read more Share: Posted in CMA Member News