CMA MD tells Carat how media agencies can work in collaboration with content and data marketing parts

October 2nd, 2015

A new survey of global CMOs reveals content is one of their top concerns. Clare Hill, Managing Director of The Content Marketing Association tells Carat how to keep the CMOs happy… We know that it is a tough life being a global CMO these days – fighting for budget is difficult. Once you’ve got it, … Continue reading “CMA MD tells Carat how media agencies can work in collaboration with content and data marketing parts”

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Do you need to keep corporate blogging?

October 1st, 2015

Do you, or your clients, run a corporate blog? In some ways the corporate blog, once the staple of the company website, has become slightly unfashionable as brands prefer to use social media channels like Facebook, Twitter, and on the corporate side, LinkedIn to connect with their customers and clients. Yet for enterprises of almost … Continue reading “Do you need to keep corporate blogging?”

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How might IAB’s new transparency guidelines affect online advertorials?

October 1st, 2015

The Internet Advertising Bureau has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials. They aim to provide advertisers with clear and practical steps to make it easier for consumers to spot these types of digital ad formats designed to look and feel like editorial content. … Continue reading “How might IAB’s new transparency guidelines affect online advertorials?”

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Content marketing media roundup

October 1st, 2015

This month in content marketing has seen some dramatic changes that have ruffled more than a few publishing feathers – from the very real ‘threat’ of ad-blocking to Facebook’s steady advance towards king of the online video content world. We round up the latest stories catching the marketing media’s eye in September. Facebook has not … Continue reading “Content marketing media roundup”

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Cate Blanchett’s home is the star of the new Christie’s International Real Estate magazine

October 1st, 2015

The “Style” issue of Christie’s International Real Estate magazine, produced by August, is out now. It features an exclusive profile of Bulwarra, a dream home located in one of Sydney’s oldest garden suburbs. The property, as Dan Conn, CEO of Christie’s International Real Estate, puts it “is not only a masterclass in contemporary design excellence, … Continue reading “Cate Blanchett’s home is the star of the new Christie’s International Real Estate magazine”

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Why online video is the future of content marketing

September 30th, 2015

By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-on-demand traffic alone will have almost trebled. Video is the future of content marketing. That is, if it’s not the here and now.Various studies show more than half of companies are already making use of the medium – a figure … Continue reading “Why online video is the future of content marketing”

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Summit secrets and award nominations

September 30th, 2015

The International Content Marketing Summit held on Thursday December 3rd at Kings Place, London will be launched on Monday but as a sneak preview for all CMA pals I wanted to let you know that this year’s theme will be ConTech – How to harness the power of technology to deliver successful marketing strategies. The … Continue reading “Summit secrets and award nominations”

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Progressive Customer Publishing has been shortlisted for five BSME awards

September 30th, 2015

Progressive Customer Publishing is delighted to announce that it has been shortlisted for five BSME awards. The economia team has taken the title from strength-to-strength since it launched in 2012 and has been recognised by three award nominations in the Business category. Amy Duff is finalist for Editor Of The Year, an accolade won by … Continue reading “Progressive Customer Publishing has been shortlisted for five BSME awards”

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Online Video for Content Marketers

September 30th, 2015

Due to popular demand, The CMA are running another exclusive digital training day in November on Online Video for content marketers. Our last Digital Breakfast on Video Content for Engagement and Lead Generation was a great success! Off the back of this the CMA are pleased to announce Stephen Follows will be hosting the ‘Online … Continue reading “Online Video for Content Marketers”

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Dialogue expands senior team with Creative and Digital appointments

September 30th, 2015

Content marketing agency Archant Dialogue has made two new senior appointments as it continues to expand its offering to clients. Archant Dialogue works with high profile brands including Rolls-Royce Motor Cars, Center Parcs, AGA Rangemaster, Harley-Davidson, Jeep, Royal Ascot and British Eventing on content strategy, consumer engagement and marketing solutions. Creative Director Jon Lilley joins … Continue reading “Dialogue expands senior team with Creative and Digital appointments”

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