Walking the Nile

January 15th, 2015

Swhype have been busy working on one of the most popular television shows of the new year, Walking The Nile – a hard-hitting four-part documentary about ex-soldier Levison Wood’s journey along the Nile, walking from the river’s source all the way to the Mediterranean Sea. Swhype had the pleasure of creating the map graphics that … Continue reading “Walking the Nile”

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A marketing strategy, tons of marketing content, and a new responsive website – all in eight weeks

January 15th, 2015

The end of a year is traditionally the time to wind down activity before the festive break, but when exciting projects knock on your door – even those with short deadlines – you don’t turn them away. The last weeks of 2014 saw CMA member CPL tasked with the challenge of building a corporate marketing … Continue reading “A marketing strategy, tons of marketing content, and a new responsive website – all in eight weeks”

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Huck 48 äóñ The Origins Issue The first chapter in a year-long journey to the heart of DIY culture

January 14th, 2015

This year Huck is going in search of a manifesto for indie culture – a crowdsourced how-to guide where everyone shares a little something they picked up along the way. First stop: Origins. Stories of new beginnings and authentic roots. For the past decade we’ve met creative doers, both iconic and unknown, at the forefront … Continue reading “Huck 48 äóñ The Origins Issue The first chapter in a year-long journey to the heart of DIY culture”

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Retaining Your Brand Identity When Expanding Overseas

January 13th, 2015

Posted by: Yusuf Bhana, TranslateMedia How much can a brand change itself without losing sight of its meaning? Moving your brand overseas into a new market is a challenging task. The brand you’ve worked hard to build in its home market needs to find a new meaning for an audience with a different set of … Continue reading “Retaining Your Brand Identity When Expanding Overseas”

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My VIP from Pets At Home: where pet-friendly weddings meet Paul O’ Grady

January 13th, 2015

The December issue of My VIP, John Brown Media’s award-winning magazine for pet retail brand Pets At Home, might just be our best yet. The December issue of My VIP, John Brown Media’s award-winning magazine for pet retail brand Pets At Home, might just be our best yet. In this issue (cover photo by Dean … Continue reading “My VIP from Pets At Home: where pet-friendly weddings meet Paul O’ Grady”

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How to avoid those Twitter storms

January 13th, 2015

Posted by: Martin Cloake, Content Desk Like most technology, Twitter evokes strong responses about what it does to communication. While some swear by it, and some others swear on it, others still bemoan its effect. New Statesman editor Jason Cowley once ventured the view in a leader column that the word Twitterstorm is one of … Continue reading “How to avoid those Twitter storms”

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#Content2014 – Top tweets from the International Content Marketing Summit 2014.

January 12th, 2015

See how the action unfolded on twitter at the International Content Marketing Summit 2014. Taking place on the 26th November, Kings Place, London. All the best stats, facts and quotes from the days agenda! Here is the CMA curated Storify highlights from the days Tweets…

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#CMAawards2014 – Top tweets from The International Content Marketing Awards 2014

January 12th, 2015

The fifth annual International Content Marketing Awards took place on the 26th November 2014 at the iconic Camden Roundhouse. The 2014 CMA International Content Marketing Awards were the most competitive content marketing awards globally, celebrating industry excellence across national and international agencies over a number of different platforms. There were entries submitted for work created … Continue reading “#CMAawards2014 – Top tweets from The International Content Marketing Awards 2014”

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You and me (but mostly me)

January 9th, 2015

Posted by: Dan Brotzel, Sticky Content It’s a cliche of every copywriting manual or workshop: write for your readers. Put your audience first. Walk in their shoes. Think about who you are writing for. We all pay lip service to this idea, but how often do we really do it? Not very often, if the … Continue reading “You and me (but mostly me)”

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See all the best bits from the International Content Marketing Summit 2014

January 9th, 2015

Check out the key highlights from the day and our fantastic speakers at this year’s Summit.

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