Red Bee join the CMA as Matt Adams of iProspect becomes a Director

April 29th, 2015

The CMA are delighted to announce that entertainment and content marketing agency Red Bee has joined as a member. The announcement comes alongside news that Matt Adams, Managing Director, iProspect UK, joins the management team as a Director of The CMA. The CMA management team includes Clare Hill (MD, The CMA) Andrew Hirsch (CEO, John … Continue reading “Red Bee join the CMA as Matt Adams of iProspect becomes a Director”

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How to create content for Bing and Google

April 29th, 2015

English language aficionados couldn’t have failed to recognise that Binging isn’t yet Googling. Such is the dominance of Google that its brand name – like Hoover, Photoshop and Xerox before it – has become synonymous with its own product. Yet recent research by comScore suggests that Bing is growing more popular, accounting for 20% of … Continue reading “How to create content for Bing and Google”

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Highlights from Barclays Marketing Excellence Summit

April 29th, 2015

The Barclays Marketing Excellence Summit took place at Facebook HQ on Tuesday. CMA MD, Clare Hill took to the stage and presented alongside Facebook, LEGO & IBM to 160 or so Barclays Staff! Here are the highlights from the day: [View the story “Barclays Marketing Excellence Summit at Facebook HQ!” on Storify]íš

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Gold Key Media set to cycle from London to Paris to raise money for two UK cancer charities

April 29th, 2015

London, UK – April 27, 2015 – Gold Key Media (www.gkml.co.uk)have decided to take on the enormous challenge of cycling from London to Paris during the August Bank Holiday 2015 to raise at least £10,000 for two cancer charities – Pancreatic Cancer UK and Beating Bowel Cancer. Fourteen members of the team (young and old) … Continue reading “Gold Key Media set to cycle from London to Paris to raise money for two UK cancer charities”

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Get Ready for Mobilegeddon

April 29th, 2015

It’s being referred to as ‘Mobilegeddon’ – Google’s deployment of a new tool to sniff out which sites are mobile friendly, and those that aren’t. According to the Financial Times, Google plans to roll-out its revised search algorithms that favour mobile-friendly sites in the latter half of April, and there are some surprising down-grades for … Continue reading “Get Ready for Mobilegeddon”

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August launches new website for Renaultsport.co.uk

April 29th, 2015

August has launched a new website for Renaultsport.co.uk, the performance division of Renault that features a thrilling line-up of cars and extensive heritage in motorsport. August designed and built the site for the massive community of Renaultsport fanatics and the wider world of motorsport enthusiasts. The brief called for a complete transformation of the Renaultsport … Continue reading “August launches new website for Renaultsport.co.uk”

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A day in the life of… Chris Horn, Managing Director, Gold Key Media

April 29th, 2015

Chris is the Managing Director and founder of Gold Key Media. He set up the business in 2001 and it is now firmly established as the world’s largest and most innovative distributor of print and digital media to the leisure, travel, luxury and corporate sector. Chris’ role as MD involves directing strategy, growth and seeking … Continue reading “A day in the life of… Chris Horn, Managing Director, Gold Key Media”

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Why content is vital for mobile SEO

April 28th, 2015

Google’s decision to favour mobile-friendly sites in its rankings from April means content matters even more, search experts from uSwitch and iProspect told the CMA’s Digital Breakfast this month. Clare Hill, managing director of the CMA, looks at how content marketers should respond. Some people call Google’s latest change to its search algorithm mobile’s moment, … Continue reading “Why content is vital for mobile SEO”

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The Four Pillars of Great Content

April 28th, 2015

Content, as all good marketers know, is about providing value. In the digital world that, in turn, can mean two things – the value the audience get intrinsically by reading or viewing what your brand has created, and the value they get by passing it on. There are four key ingredients to generating that value … Continue reading “The Four Pillars of Great Content”

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Month In Content Marketing: April

April 28th, 2015

RBS debuts new kids game, Fortnum & Mason prove the power of print and Google’s Mobilegeddon challenges brands RBS debuts money management game for school kids RBS has unveiled a new game for schoolchildren. Created for the bank by John Brown Media’s expert kids’ content team Space Trader enables teachers to teach their class about … Continue reading “Month In Content Marketing: April”

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