Archant Dialogue launches new magazine for members for East of England Co-Œ_-op

May 28th, 2015

Archant Dialogue (part of the Archant Media Group) has launched Your Co-­‐op with the East of England Co-­‐op, a new magazine for members and available in stores across Norfolk, Suffolk and Essex. With a brief to create a magazine that encapsulates the ethos of the Co-­‐op, the content marketing agency produced a launch magazine packed … Continue reading “Archant Dialogue launches new magazine for members for East of England Co-Œ_-op”

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You need to change. And you know it: Digital Dilemmas

May 27th, 2015

We’re going to have to tweak strategy to stay in the game says Marketing’s expert. How can marketers keep up with digital? Marketing has changed dramatically over the past five years and it’s likely to develop even more in the next five. Marketing Magazine commissioned the Economist Intelligence Unit (EIU) to carry out an international … Continue reading “You need to change. And you know it: Digital Dilemmas”

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Royal Mail’s Œ£8m media account moves to Arena Media

May 27th, 2015

Royal Mail has moved its £8m media business away from Interpublic’s UM London to Havas-owned Arena Media in a shakeup that also sees MC&C handle media planning and buying for its direct mail division MarketReach. Both agencies have been tasked with enhancing Royal Mail’s connection with its business customers across retail and professional services, and … Continue reading “Royal Mail’s Œ£8m media account moves to Arena Media”

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Content marketing essentials for an investor audience

May 27th, 2015

There are several key stages in the customer journey when people who are looking to make an investment make their decision. Throughout March Seven observed the range of content being published by investment and asset management businesses operating in the UK. They have picked out the main observations that apply across the market to highlight … Continue reading “Content marketing essentials for an investor audience”

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CMA Digital Training Programme off to a flying start

May 27th, 2015

The CMA launched their fantastic new digital training programme last week with some great feedback so far from those that attended the the first two sessions. The course began on Wed 20th May with delegates learning about Digital content strategy and planning and how to apply it to their business and everyday work. The second … Continue reading “CMA Digital Training Programme off to a flying start”

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August shortlisted for RAR Digital Awards 2015

May 27th, 2015

August is delighted to have been shortlisted in the Best Agency for Content category of the 2015 RAR Digital Awards. The RAR Awards highlights the agencies that have been highest-rated by the brand owners that spend money with them. The finalists and winners have achieved really high scores from their clients in the things that … Continue reading “August shortlisted for RAR Digital Awards 2015”

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Aldi has beaten Tesco in BrandZ’s Top 100 Most Valuable Global Retail Brands ranking

May 27th, 2015

Aldi has become the globe’s 8th brand with a value of $11.7bn (£7.6bn). As is mirrored in the UK market, the German discounters are on the rise. While Aldi’s brand value rocketed 22% compared with last year, its rival Lidl grew an even more impressive 27% to 20th place with a brand value of $6bn … Continue reading “Aldi has beaten Tesco in BrandZ’s Top 100 Most Valuable Global Retail Brands ranking”

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Stats, facts and future trends

May 26th, 2015

This month, we discover how Sainsbury’s will get closer to their customers, why marketers should be cautious about rushing into Periscope or Meerkat, and how much online video advertising revenue will increase over the next three years. Sainsbury’s will rely on data UK supermarket chain Sainsbury’s is planning to make better use of data to … Continue reading “Stats, facts and future trends”

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Renault debuts new performance car website, ITN Production scores Football League victory and Sainsbury’s launches innovative cookbooks for kids.

May 26th, 2015

Renault debuts new performance car website, ITN Production scores Football League victory, Sainsbury’s launches innovative cookbooks for kids plus tips on real time content and podcasting for brands. Renault debuts new sports website – The performance division of Renault has launched a new website Renaultsport.co.uk, which celebrates the heritage of its performance car section. Designed … Continue reading “Renault debuts new performance car website, ITN Production scores Football League victory and Sainsbury’s launches innovative cookbooks for kids.”

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Buzztastic

May 26th, 2015

My favourite new buzzword that I love to hate right now is “emotional connection”. Like a lot of buzzwords, its original meaning has gotten lost in the marketing mix but the phrase hasn’t changed to reflect current intention and use. It’s also very difficult to measure. There is no ‘emotional connection’ metric. It’s problematic. Let’s … Continue reading “Buzztastic”

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