Using Social Media to Drive the News Agenda

September 2nd, 2015

Remarkable Content are pleased to announce they will be hosting an event at Social Media Week this month! Using Social Media to Drive the News Agenda will be a panel event in conjunction with Social Bakers and the PRCA, this event will look at the evolving use of social media as a public relations tool … Continue reading “Using Social Media to Drive the News Agenda”

Read more Share: Posted in CMA Member News

The Moment team up with vloggers in their latest work with Levi’s

September 2nd, 2015

The Moment are using the power of vlogging to raise awareness and connect a young audience with Levi’s. Levi’s set us the challenge of creating a series of online films that would promote its bespoke in-store tailoring service that would be watched and shared by the target audience – the millennial generation – Generating enthusiasm … Continue reading “The Moment team up with vloggers in their latest work with Levi’s”

Read more Share: Posted in CMA News

Dentsu Aegis Network’s acquisition of John Brown Media part of growing ‘acquihires’ trend

September 2nd, 2015

Marketing agencies are taking a leaf out of Silicon Valleys’ book by acquiring established content marketing agencies to improve their talent pool, according to a recent article written by Tessa Wegert. In the article, which was published in Contently’s digital magazine, Wegert uses Dentsu Aegis Network’s acquisition of John Brown Media as an example of … Continue reading “Dentsu Aegis Network’s acquisition of John Brown Media part of growing ‘acquihires’ trend”

Read more Share: Posted in CMA Member News

Scope, Channel 4 And MBA Present ‘End The Awkward’

August 27th, 2015

More than two thirds of people feel awkward around disability as a result of not enough people knowing or interacting with disabled people. Scope, the leading UK disability charity have embarked on a journey to ‘End the Awkward’ between disabled and able bodied people. To tackle this, Scope have partnered with Channel4 and production company … Continue reading “Scope, Channel 4 And MBA Present ‘End The Awkward’”

Read more Share: Posted in CMA Member News

John Gregory-Smith joins the Cedar team as editor of Tesco Real Food

August 27th, 2015

We are delighted to announce that John Gregory-Smith is the new editor of Tesco Real Food online. John comes from a strong foodie background as a full-time food writer, author of three cookbooks with his latest, Turkish Delights, about to be published in September, John already has a history in food journalism as well as … Continue reading “John Gregory-Smith joins the Cedar team as editor of Tesco Real Food”

Read more Share: Posted in CMA Member News

‘I can hear things others can’t’ Silent disco with Sony

August 27th, 2015

The second of three Time Out partnership events as part of the Sony mobile #ican campaign has taken place in London… To highlight the superiority of the Xperia Z3+’s high-resolution audio, MediaCom Beyond Advertising partnered Sony with Time Out to create a ‘High-Res Silent Disco’ at the historic Wilton’s Music Hall. More than 320 competition … Continue reading “‘I can hear things others can’t’ Silent disco with Sony”

Read more Share: Posted in CMA Member News

How content marketers can succeed with video

August 27th, 2015

Ahead of the next CMA Digital Breakfast, Chris Price looks at six ways you can produce better video content There’s little question that when it comes to content marketing the role of video is becoming increasingly important. According to Cisco, video will account for 69% of all internet traffic by 2017 with Nielsen claiming 64% … Continue reading “How content marketers can succeed with video”

Read more Share: Posted in CMA News

Gold Key Media to supply magazines and newspapers to H2 Soho fitness club

August 27th, 2015

Gold Key Media have announced their partnership with H2 Soho. Through Gold Key Media, the upmarket health and fitness club will offer members the opportunity to read newspapers and magazines including Guardian, Telegraph, Glamour, Stylist, Shortlist and Men’s Health in both the print and digital format. In addition to supplying hard copy editions of publications, … Continue reading “Gold Key Media to supply magazines and newspapers to H2 Soho fitness club”

Read more Share: Posted in CMA Member News

Are there awards for the best membership perks?

August 26th, 2015

The summer seemed to fly by and at the cma we have been as busy as the week before Christmas in a Tesco mega store. Our next Industry Report, The Role of Social in Content Marketing, will be published on October 1st providing 15 individual pieces of thought leadership from experts within the cma membership … Continue reading “Are there awards for the best membership perks?”

Read more Share: Posted in CMA Blog

Who you are is where you’ve been

August 25th, 2015

Can geo-location data double up as a new audience profiling tool? Got an iPhone? Pick it up (I know it’s within reach). Now, go to Settings then hit Privacy, then Location Services, then scroll down till you see System Services, then click on Frequent Services. Ta-da! Check out your History of where you’ve been. To … Continue reading “Who you are is where you’ve been”

Read more Share: Posted in CMA Blog