4 myths about mobile content and 1 truth

July 14th, 2015

UX consultants from cxpartners broke down some common misconceptions at the CMA’s Digital Breakfast event, Creating adaptable content for the mobile web. Jonathan Shannon from Brand Republic reports on their findings…. The next CMA Digital Breakfast is Video content for engagement and lead generation, on 9 September 2015, 9am -11am (members £75, non-members £150). You … Continue reading “4 myths about mobile content and 1 truth”

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Is radio’s future as a content marketing platform?

July 10th, 2015

Brands have got to think of more creative ways of using radio in order to get the cut through they desire, according to Karen Gray, director of brand and marketing communications at Homebase. Lucy Tesseras from Marketing Week reports… Talking on a panel at RadioCentre’s ‘Tuning In’ conference hosted by Marketing Week’s Ruth Mortimer this … Continue reading “Is radio’s future as a content marketing platform?”

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Events Awards success for Redactive

July 9th, 2015

Redactive has scooped the Best Development of an Existing Conference Award for the 2014 Royal College of Midwives (RCM) Annual Conference at the UK Conference Awards 2015. The awards ceremony was held at lunchtime on Friday at the Hurlingham Club in Fulham. Redactive beat stiff competition from nine other events shortlisted for the award to … Continue reading “Events Awards success for Redactive”

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Content: Can you define marketing’s most overused buzzword?

July 9th, 2015

Content is now a cornerstone of contemporary marketing, so it’s baffling that we’re still struggling to define the world we work in and package it up in a way that is helpful to brands, says Harvey Cossell, strategy director of Adjust Your Set. Harvey Cossell is strategy director at Adjust Your Set You can read … Continue reading “Content: Can you define marketing’s most overused buzzword?”

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CMA Digital Breakfast: Creating adaptable content for the mobile web

July 9th, 2015

At the latest digital breakfast on Wednesday, speakers from CX Partners, Tenc.co.uk and Flockler talked about the types of content that work best on the mobile platform We all know that mobile is vitally important when it comes to distributing digital content. But how should content marketing companies adapt their content for the mobile web … Continue reading “CMA Digital Breakfast: Creating adaptable content for the mobile web”

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August appointed to re-concept Exodus family brochure

July 9th, 2015

August is delighted to have been appointed to work with respected travel company Exodus on its new brochure concepts, introducing exceptional content and customised design. The brochure content will seek to inform customers about the extensive experience of Exodus within the family adventure sector, drive awareness and build brand loyalty through additional content. Jae Hopkins, … Continue reading “August appointed to re-concept Exodus family brochure”

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Gold Key Media expands digital offering with the addition of The Beano to their Media Box

July 7th, 2015

London, UK – Gold Key Media this week announced the addition of their first children’s magazine, The Beano, to their innovative Media Box. The digital platform, which is integrated into hotels remotely anywhere in the world, allows guests to download a wide range of international newspapers and magazines of their choice onto their own mobile … Continue reading “Gold Key Media expands digital offering with the addition of The Beano to their Media Box”

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economia wins Online Media award

July 3rd, 2015

Progressive Customer Publishing (PCP)picked up another award recently for economia, this time for Best Business/Finance News Site at the Online Media Awards. With a number of the leading lights in digital journalism in attendance, including the BBC, The Guardian and FT, it was great for economia, the print and digital portfolio for Institute of Chartered … Continue reading “economia wins Online Media award”

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The content marketing innovations to watch for this summer

July 2nd, 2015

So the sun has finally made an appearance, there’s the thwack of cricket balls at county grounds and the slurp of Pimms and Lemonade at Wimbledon. July has finally arrived. Even though you may be thinking of taking a few weeks off, the relentless progress of content marketing, as a way in which brands communicate … Continue reading “The content marketing innovations to watch for this summer”

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ONE TWO FOUR Becomes The Moment

July 1st, 2015

ONE TWO FOUR, the international content company, is rebranding to become The Moment with immediate effect, reflecting its ambitious plans to be the leading global content company for brands seeking to connect with audiences through all forms of content. Today’s news follows the recent appointments of new Chief Strategy Officer, Sandra Peat, and new Group … Continue reading “ONE TWO FOUR Becomes The Moment”

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