Opening Doors London and Cedar launch My First Pride campaign
Fifty years after the Stonewall riots, Cedar is partnering with Opening Doors London (ODL) to launch the My First Pride campaign this week, with the aim of celebrating the legacy of the older LGBT+ community and putting these pioneers at the heart of the Pride conversation.
The social media campaign features video stories of five Opening Doors London members, each sharing their real, honest accounts of their early Pride experiences, from attending their first Pride march in 1972, to the story of joining the parade for the first time aged 72.
They also highlight the very real challenge of isolation in ageing, the importance of inclusion and accessibility in Pride, and the vital role that Opening Doors London plays in bringing this community together.
Alice Wallace, Director of ODL said, “As this year’s Pride marks 50 years of LGBT+ activism since the Stonewall riots, we want to celebrate the people who made this history – our members. While older LGBT+ people are seldom visible in media representations of the LGBT+ community, we are an integral part of it. Whether we marched at the very first Pride in London or came out later in life, Pride is for us!”
The campaign was developed in partnership with content marketing agency Cedar, as part of the annual Omnicom OPEN Pride and Allies initiative.
Clare Broadbent, Cedar’s CEO said, “We are incredibly proud to partner with Opening Doors London on this important campaign. As a story-telling agency, it was an honour to have the opportunity to share the incredible stories of these LGBT+ pioneers, and to shine a light on the role ODL plays in their lives. We can’t wait to see the real difference this campaign will make in raising awareness of this vital charity and community.”
Discover the campaign at https://www.openingdoorslondon.org.uk/news/my-first-pride