Native Advertising Digital Breakfast 14/02/18
Consumer tolerance for online advertising is going down fast, with the rise of adblocking, ad fraud bots, fake news sites and more. Native Advertising offers brands the opportunity to place relevant content in the best possible content to attract and engage an audience. As such it’s spearheading the next generation of advertising in digital media.
At this session we’ll look at how you can initiate and develop powerful Native Advertising campaigns. We’ll look at the creative approaches that work, how you can measure success, and the important issues around trust and authority.
We look forward to seeing you there! Follow the link at the bottom of the page to book your tickets.
Timothy Armoo is the 22 year old CEO of Fanbytes, a mobile video advertising platform helping brands like Warner, Universal, and Sony reach teens on Snapchat. Fanbytes manages a number of big channels on Snapchat and thus creates content for them on a daily basis.
Tim will share some of the processes and principles that they use to keep an audience of over 1 million viewers engaged every single day!
Chelsea Blacker, co-founder and MD of SEO & content marketing agency BlueGlass will discuss how to measure the ROI for your content. Brands invest in creating beautiful content which frequently “flops” once uploaded to the internet. But it doesn’t have to be like this, and Chelsea will show a few ways to measure the true value of what your brand has created.
Dale is the UK MD and Chief Digital Officer at ADYOULIKE, a worldwide leader in native advertising. He has worked in journalism, digital publishing, content strategy and creative content marketing for over 15 years. Prior to ADYOULIKE, Dale was co-founder of Content Amp, a content distribution service that he helped to build from scratch which then merged with ADYOULIKE in March 2014. In 2015 he was listed as a BIMA Hot 100, and Dale also sits on the The Internet Advertising Bureau (IAB) UK’s content & native advertising council.
Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years’ experience working in digital media.
Wednesday 14th February 2018
9am – 11am (Breakfast consisting of delicious bacon sandwiches, pastries, fruit pots and smoothies is served from 8:30am)
51-53 Hatton Garden
CMA Members: £50 + VAT
General Admission: £100 + VAT