Month In Content Marketing: March

March 25th, 2015

Tesco celebrates a decade of Mum of the year with some excellent content, Christie’s Real Estate debuts luxury website and an award for The London Magazine.

Here is a round up of the top stories:

Tesco celebrates the 10th Mum of the Year awards

The Tesco Mum of the Year awards, which salutes the achievements of ordinary women who do extraordinary things for others, has reached a major milestone. The event which Tesco works on with content agency Cedar was held for the 10th time in March at the iconic Savoy Hotel in London. Cedar worked to capture the behind-the-scenes action and red carpet highlights which were then posted on the Tesco YouTube channel and Tesco Living Online.

To celebrate 10 years of Tesco Mum of the Year, Cedar created a video campaign called “Without You I…” to champion how Tesco Mum of the Year winners have helped others. The film tells the Mum of Year story through some of the people who have been helped and supported by the 81 winning mums over the past decade, asking five people what their lives would have been like without the help they’ve been given by Tesco Mum of the Year winners.

See more here.

Christie’s International Real Estate’s Luxury launches new website

Christie’s International Real Estate (CIRE) has launched a new destination property and lifestyle blog, Luxury Defined.

Created for the client buy August, Luxury Defined forms part of Christie’s International Real Estate’s broader content strategy and can be accessed through

Christie’s and August have been working together since 2012 when the pair launched Christie’s International Real Estate magazine. That publication includes home tours and buying guides alongside stories on architecture, interior design, travel, food and drink, fashion, and art, further underscoring CIRE’s strong relationship with its parent company, Christie’s auction house.

See more here.

The London Magazine wins LSL Property Press Award

There’s yet more award for The London Magazine. The publication which is created for Central London Estate Agencies by Cedar scooped a key gong at the LSL Property Press Awards. The magazine’s features writer Ruth Bloomfield won Periodical Property Consumer, an award that was announced at a prestigious Champagne reception, hosted in London by former BBC Chief Political Correspondent, John Sergeant. Over 45 renowned property industry experts judged the entries.

Regular contributor Ruth scooped the winning gong for her article on Belgravia, which was featured on the November cover of The London Magazine and for December’s review of the year.

See more here.

Sport Hampshire & IOW to run digital sport campaign

The London 2012 legacy campaign has a shot in the arm in the south with the news that Sport Hampshire & IOW has commissioned Remarkable Content to run a content campaign. It will use social media and digital platforms to inspire young adults to take part in regular exercise.

The national content marketing agency was awarded the tender by Sport Hampshire & IOW to lead on its local campaign of Sport England’s national Sportivateproject.

The £56 million Lottery-funded programme gives 11 to 25-year-olds the chance to discover sport for themselves – whether it’s the one that helps them spend time with friends, tone up for a holiday or raise money for charity.

Read more.

Global Action Plan revisits an environmental action website for students

Global Action Plan (GAP) – a charity that brings people together and inspires them to take practical environmental action – has given its action website for students Water Explorer a major revamp. John Brown has been working with the organisation to develop the branding and overall look and feel for their new website and supporting materials.

The site which is aimed at 8 -14 year olds, is a fun, inspiring and educational programme that empowers thousands of students across the world to lead joint action on water issues for their schools and communities. The project is fully funded and supported in 11 countries and is free to all schools taking part

See more here. gets a revamp, the UK’s largest and most popular online tee-time booking service, has been given a major re-fit by August. The content company worked with the site to deliver customer research and insight which has then sparked UX development, creative design and front-end build for this industry-leading site.

As a creative customer communications agency, August was perfectly placed to provide golfers with a streamlined user journey and exceptional site performance.

See more here.

My VIP for Pets at Home launches new issue

Mesmerising TV illusionist Derren Brown and his pet parrot Rasputin, are the stars of the latest issue of My VIP – the customer magazine for Pets at Home which is published by John Brown.

The magazine focuses on spring and highlights the latest collections for cats and dogs for a stylish spring and summer. There are also features on travelling with pets and a tour of the most dog-friendly places in Perthshire.

See more here.

Also this month – the CMA blog looked at the implications for content providers of the launch of the Apple Watch, Vloggers and social media personalities and how podcasting can be use by brands

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