The Moment appoints Robbie Black as Managing Partner

July 14th, 2017

Creative engagement agency The Moment has appointed Robbie Black, as Managing Partner. Black was most recently Global Brand Lead at Adam & Eve DDB.

He will work alongside newly appointed Creative Director Matt Cole, and Andy Parkin the agency’s other Managing partner. Black will report to The Moment’s CEO Russ Lidstone and and take particular responsibility for client service.

Black previously worked with Lidstone at agencies Lowe, JWT and Euro RSCG before leading the Client Service function at Mcgarrybowen as Head of Account Management.

Winning pitches for Sky Bet and Bridgestone, he also sat on the agency’s Operational Leadership Board and managed a large number of key client relationships.

Russ Lidstone, CEO of The Moment and The Creative Engagement Group said: “We’re hugely excited that Robbie is joining as Managing Partner of The Moment. “

“Robbie has worked in a range of integrated agencies in both client services and new business. He’s a top man and will be a terrific asset to The Moment and The Creative Engagement Group.”

“Having worked with Robbie before, I know he’s going to do an amazing job for us.”

Robbie Black, Managing Partner at The Moment added: “The Moment is a very differently shaped business to classic above the line agencies.

“The Moment has a strong heritage in film and operates in a really exciting digital and immersive engagement space.”

“I’m really looking forward to collaborating with Creative Director Matt Cole and maximising opportunities across The Creative Engagement Group, using the combined strength of The Moment’s digital, immersive and film capabilities and the group’s  expertise in live events.”

The Moment, which also has offices in London, Plymouth and Philadelphia, works with brands including DFS, Levi’s and Ladbrokes as well as global organisations such as Carnival Corporation and the BBC.

The agency recently announced the creation of 12 new jobs at its technical hub in Plymouth, in response to increased demand for interactive, virtual reality experiences from clients around the world. It became part of The Creative Engagement Group last year following the appointment of CEO, Russ Lidstone to lead the business.

About The Moment: 

The Moment is the creative engagement agency that creates and delivers video, brand communications, interactive and immersive content. This is based on a deep understanding of what audiences want to watch, experience and engage with. The Moment employs 100 people in offices in London, Plymouth and Philadelphia and works across categories including FMCG, Healthcare, Fashion, Defence, Maritime, Leisure and Professional services. Last year it won The Drum’s ‘Best Branded Content’ award for its Kenco Coffee vs Gangs online video campaign and, Silver for ‘Best Social’ from the Content Marketing Association for its work with DFS during the Rio 2016 Olympics.

About The Creative Engagement Group:

The Creative Engagement Group is a group of communications companies united by the philosophy ‘Create Unforgettable’, an approach focused on creating memorable content. The group comprises of live event specialist WRG; Film, Immersive engagement and digital agency, The Moment and global exhibitions business Just Communicate. It employs over 250 people in Europe and US.

  Share: Posted in CMA Member News