Measurement has been identified by our CMA members as one of the major issues facing the content marketing industry. So we have a set up a CMA Special Interest group specifically to assess and develop a “best practice” approach that can be used to promote and use in the future. Now, more than ever, content marketing needs to find a repeatable and robust method for measuring the value delivered to clients and together we would like to crack it!
So with this in mind, we would like to gain some credible research from all content enthusiasts about current existing thoughts and processes on ROI and measurement. Please take 4 mins to complete the survey below.
Your time is greatly appreciated, a full report will be shared in September 2018.
To be in with a chance of winning £100’s worth of M&S vouchers, please fill in the data capture section at the end of the survey.
If you work for a brand, please complete this survey.
If you work for an agency, please complete this survey.