Marie Claire launches innovative new distribution channel through fabled by Marie Claire beauty business
Marie Claire is harnessing the power of its new Fabled by Marie Claire beauty business to bring tens of thousands of new readers to the magazine during 2017.
Fabled by Marie Claire customers, both online and in store, will receive a free copy of Marie Claire with their purchase, in a move that will expose the magazine to a highly targeted audience. The sampling of the magazine in this way also enhances Fabled by Marie Claire’s consumer offering.
Justine Southall, Time Inc. UK’s managing director, fashion & beauty, says: “Fabled by Marie Claire is attracting premium beauty fans across the country. Getting the magazine into their hands while they are in the Fabled by Marie Claire environment is a fantastic marketing opportunity for our print product. This is an intelligent distribution strategy for Marie Claire that will ensure a highly relevant audience for our commercial partners.”
Fabled by Marie Claire is a unique beauty and wellness destination drawing on Marie Claire’s 27 years of unrivalled expertise in the beauty industry. Its market leading ecommerce site and service offer is outperforming initial sales targets and is particularly attracting Millennial premium beauty customers. Fabled by Marie Claire offers an extensive range of brands including Estée Lauder, Bobbi Brown, Urban Decay, Nars and Perricone MD, as well as exclusive content from a dedicated editorial team. The new online beauty store is a first-of-its-kind retail collaboration with Ocado which launched online and with a flagship West End store in August 2016.