John Brown’s work on NatWest MoneySense wins PPA Digital Award
John Brown‘s work on MoneySense, NatWest’s flagship financial education programme, has been recognised by the Professional Publishers Association (PPA) in their annual digital awards.
John Brown’s brief was to transform MoneySense for a digital age, providing engaging and interactive digital content that supports teachers and parents. The team has created innovative resources to equip young people with the financial skills they need to manage money now and in adulthood.
The content marketing agency won the ‘Digital Information Product of the Year’ award for their work, beating a number of strong entries.
The judges described MoneySense as the standout entry in a very tight category. They commented that the content has been perfectly tailored to its target audience and delivered in a compelling and engaging fashion throughout. With a hugely impressive user response and an average seven-minute dwell time, MoneySense is really delivering on all accounts.
Caroline Edwards, NatWest Sustainable Banking Lead, said: “We’re delighted that MoneySense has been recognised in this way. Thanks to everyone at John Brown involved in helping young people learn about money.”