John Brown wins MoneySense account

May 29th, 2019

John Brown Media is pleased to announce that it fought off stiff competition to retain the MoneySense financial education programme account. John Brown Media originally re-launched the multi-award winning, free financial education programme for NatWest back in 2015. To date more than 30,000 teachers have registered and student reach stands at an impressive 2.5 million since October 2015.

MoneySense helps 5-18 year-olds towards a better financial future, through content aimed at young people, teachers, parents/carers and NatWest employee volunteers.

John Brown developed a creatively designed, responsive website at that houses a collection of educational resources, which thousands of teachers rely on to teach children about money. The original and accessible content includes videos, quizzes, games, lesson plans and activities, ensuring that the programme is educational and fun, and meeting the expectations of a high-quality, seamless classroom experience.

In addition to the NatWest MoneySense site, alternative versions have been created to feature Royal Bank and Ulster Bank branding in regions where these brands are better known, helping to build customer trust and loyalty.

The MoneySense site is split into four sections, each with audience-relevant content. The Teachers section offers a wealth of resources accredited by Young Money and linked to the individual national curriculums of England, Wales, Scotland, Northern Ireland and the Republic of Ireland. In the last year, we have introduced new resources for Personal, social, health and economic (PSHE) education covering a range of topics associated with emotional and personal attachment to money, including ‘How does money affect my feelings?’. We also expanded the programme to offer differentiated resources for students with special educational needs and disability (SEND). In the Students area of the site, we have more than 30 games tailored to different age groups, enabling young people to explore the world of money independently.

The Workshops section holds easy-to-follow materials to help the bank’s employee volunteers support teachers in delivering classroom workshops. Among the resources is a workshop that teaches young people aged 8-12 about the importance of avoiding scams, to increase their awareness of fraud.

The Parents area of the site offers exciting family activities to help children learn about money in everyday situations, offering advice on subjects such as pocket money, saving, budgeting and choosing a child’s first mobile phone.

A highlight of the site is the Virtual Bank: an educational tool for use at home or in the classroom that looks and plays like a game, simulating all aspects of visiting a branch. Players have a list of tasks to complete, from withdrawing cash via an ATM to sitting down for a “financial health check” to get a personalised report. This year, John Brown has also extended the programme’s reach by launching MoneySense across four social channels: Facebook, Twitter, Pinterest and LinkedIn.

Caroline Edwards, Financial Capability Lead at RBS, said: “We’re delighted to continue working with John Brown. They’ve taken a socially important topic and brought it to life in a way that is fun and engaging to really appeal to a generation who are comfortable in a digital environment.”

Andrew Hirsch, CEO of John Brown Media said: “I’m very pleased that John Brown will continue to work with RBS on the MoneySense account. We’re proud of our role in creating award-winning content for the financial education programme for NatWest. It continues to be a successful and innovative CSR campaign, with the important job of supporting young people across the UK and Republic of Ireland.”

Check out for yourself.

  Share: Posted in