What Hi-Fi? strengthens market position following Future acquisition
What Hi-Fi? the UK’s leading audio-visual title has joined the ranks of TechRadar and T3 in consolidating Future’s technology network in the top spot in the UK.
What Hi-Fi?s position as the market-leading audio-visual magazine has been instrumental in elevating Future’s technology portfolio and provides greater scope commercially for Future and the technology titles.
The 42-year-old title is the established authority on AV technology with a global reach of over 3.7m. Future hopes to further expand on the heritage and credibility of the brand. Initially, What Hi-Fi? will transition over to Future’s platform model to effectively monetise content through Future’s proprietary technology, including the industry-leading eCommerce widget, Hawk and the highly-acclaimed, advertising technology, Bordeaux. Future is also investing in a state-of-the-art testing facility in order to maintain the high testing standards of the brand.
Lead by purveyors of journalistic integrity, What Hi-Fi? will be free from commercial influence, remaining committed to their loyal and dedicated audience by providing honest, trusted content.
Future is dedicated to building specialist brands and What Hi-Fi? perfectly compliments our leading consumer technology portfolio – further supporting our commitment to grow and deliver expertly written and credible content. Alongside Future’s leading technology titles TechRadar and T3, What Hi-Fi? Has the advantage of our eCommerce expertise and extensive technology network.
Zack Sullivan, Brand Director – Technology, says: “The opportunity to acquire What Hi-Fi? has allowed us to fill a gap in our technology portfolio. With What Hi-Fi? as the leading-AV publication, we are now pioneers in the market and have the opportunity to work with some fantastic new people.
“We are looking to improve the brand’s digital position and monetization model and I hope that together we can take the brand to new heights and a wider global audience.”
Andy Clough, What Hi-Fi?’s Global Brand Director, says: “This is an exciting new chapter in What Hi-Fi?’s illustrious history and we look forward to being part of Future’s global technology portfolio with all the benefits that brings. It’s a perfect fit for the brand.”