Hearst Made wins O2 content account
There was a major win for Hearst Made, the publisher’s in-house content agency, in early summer. The company won the contract to relaunch the in-store magazine as O2 Alive, a lifestyle brand highlighting O2’s music and entertainment connections and drawing on the publisher’s consumer lifestyle editorial expertise and audience insight.
According to Hearst “The magazine will have a fresh new look, introducing news and entertainment features alongside tariff information. The editorial content will be aimed at consumers seeking new entertainment and events experiences.”
The first issue of O2 Alive is due to hit the stores imminently.
James Wildman, CEO of Hearst UK, said: “We are delighted that O2 has joined our illustrious Hearst family and I’m particularly pleased that such a sophisticated business has chosen to work with our content agency, Hearst Made. We’re doing great work for an increasing number of valued clients and we’re thrilled that O2 has recognised our capability by entrusting us with their fabulous brand.”