Grand Prix Triumph for Scandinavian Agency Geelmuyden Kiese at the 2017 International Content Marketing Awards

November 29th, 2017

The Content Marketing Association (CMA), the industry body for the content marketing industry, announced the winners of its eighth annual International Content Marketing Awards last night at a glittering ceremony at The Roundhouse in London.

The International Content Marketing Awards are the most competitive content marketing awards in the world, and this year saw a record number of entries from a record number of agencies. The 2017 awards also introduced four new categories – Best Content Campaign, Best Use of SEO, Best Video – Series, and Rising Star – to reflect the developing trends in the industry. This year’s awards received over 400 entries from 135 different agencies in 23 different countries, with winners coming from agencies spread around the world, from Norway and The Netherlands to Hong Kong and Australia.

Indeed, it was Scandinavian content agency Geelmuyden Kiese that walked away with the coveted Grand Prix for ‘The Truck Driver’s Mother’, created for The Norwegian Labour Inspection Authority. This compelling film was commissioned to educate overseas truckers about the hazards of driving in Norway and their rights as workers in the country.

Featuring a Polish truck driver and his mother, the film was seen over 5.1m times, with tens of thousands of shares and comments from its target countries of Poland, Romania, Lithuania, Bulgaria, Hungary and Germany. “The film’s synergy with the brand is perfect,” said the Grand Prix judges. “It addresses a longstanding communications challenge in an engaging and innovative way, and is an idea that’s completely out of the box, yet so logical!”

Other winning agencies on the night include Cedar, who took home Best Annual Content Strategy, Best Use of Content on Owned Media Channels, Editor of the Year and Designer of the Year, as well as MediaCom, who won three awards for their work with Allianz and Canesten.

Catherine Maskell, Managing Director of the Content Marketing Association, said: “This year the list of award winners puts the ‘International’ into the International Content Marketing Awards, with winning agencies coming from all corners of the globe. It truly reflects what a global industry content marketing has become and the huge amount of creativity and planning that goes into every campaign. All winners are a shining testament to the power of content marketing and the fantastic results they can give a brand. Congratulations to them all!”

Other notable winners include the UK’s John Brown Media and Australia’s Medium Rare Content Agency. John Brown Media won the Best Retail Consumer award for Waitrose Food magazine, and Best Internal Company Engagement with The Roger Collective for Virgin Group. Meanwhile, Medium Rare won the Best Travel award for Qantas Magazine & Travel Insider, and Best Use of Monetised Content for Coles Supermarkets.

The full list of winners of the 2017 International Content Marketing Awards are:

Best Automotive

Chase Your Dream – No Matter What – Bridgestone –  WeAreFearless

Best FMCG

Count Your Chickens – Birds Eye – Inkling

Best Finance

Dare To Believe – Allianz – MediaCom

Best Travel

Qantas Magazine & Travel Insider – Qantas – Medium Rare Content Agency

Best Membership

Supply Management – CIPS – Haymarket Network

Best Retail Consumer

Waitrose Food – Waitrose – John Brown Media

Best Non-Retail Consumer

Direct Advice For Dads – HBF Health – Mahlab

Best Internal Company Engagement

The Roger Collective – Virgin Group – John Brown Media

Best Specialist

The Truck Driver’s Mother – The Norwegian Labour Inspection Authority – Geelmuyden Kiese

Best B2B

ContentLive – RBS – Progressive Content

Best Real-Time Activation

The Show – Matalan – ITN Productions for ITV AdVentures

Best Distribution Strategy

Women In STEM – Various – Mediaplanet

Best Use of Data & Insight

This Is Belonging – The British Army/Capita plc – Karmarama

Best Annual Content Strategy

British Airways: Pathfinder – British Airways – Cedar

Best Use of Content on Owned Media Channels

IAG Portfolio – International Airlines Group – Cedar

Best Use of Monetised Content

Coles Supermarkets – Coles Supermarkets – Medium Rare Content Agency

Best Content Campaign

1066: Year of the Normans – English Heritage – English Heritage

Best Use of Innovation

adidas GLITCH – adidas GLITCH – iris

Best Use of Print Within a Multi-Media Campaign

ICON – The Official Story of the Series Land Rover and Defender – Land Rover – Foxtrot Papa

Best Social

YESLDN  – Social Influencer Video Campaign – Youth Employment Skills London – JBH – The Content Agency

Best Use of SEO

Are You Sitting Comfortably? – Canesten – MediaCom

Best Video – Singular

The Truck Driver’s Mother – The Norwegian Labour Inspection Authority – Geelmuyden Kiese

Best Video – Series

Dare To Believe – Allianz – MediaCom

Best Use of Illustration

Broccoli & Brains – LighterLife – Made By Sonder

Best Use of Photography

Kenya Airways and Msafiri inflight magazine – Kenya Airways – G+J Custom Content

Editor of the Year

Tim Hulse – British Airways – Cedar

Designer of the Year

Steve Ellul – Cathay Pacific – Cedar

Rising Star

Tom Cornish – MEC Wavemaker

Grand Prix

The Truck Driver’s Mother – The Norwegian Labour Inspection Authority – Geelmuyden Kiese

For a full explanation of all the winning entries and judges’ comments, click here.

 

  Share: Posted in CMA News