Future’s Mobile Industry Awards partners with Sky Ocean Rescue to #PassOnPlastic

May 24th, 2018

Global specialist media platform, Future plc, has partnered with Sky Ocean Rescue to remove single-use plastics from the Mobile Industry Awards ceremony. This will be Future’s first ever single-use plastic-free event, with the intention of encouraging the mobile industry to come together to drive the use of single-use plastic out of their product packaging, supply and operations.

Future is trying to turn the tide on plastic consumption in order to improve their plastic footprint. The Mobile Industry Awards and Sky Ocean Rescue are an excellent example of how companies can join forces for the better.

The drive behind the change stems from the fact that every minute, the equivalent of a truck load of plastic enters our oceans, never to be removed. If nothing changes, by 2050 the plastic in the ocean could outweigh the fish.

In January 2017 Sky launched the Sky Ocean Rescue campaign to help stop our oceans from drowning in plastic. Leading by example, Sky has committed to remove all single-use plastic from its business and supply chain by 2020.

Image result for sky ocean rescue

With its scale and its innovative nature, we believe that the mobile industry has power to influence and encourage the use of recyclable materials in place of single-use plastic. The Mobile Industry Awards is the perfect opportunity to help boost the momentum around this campaign in the industry.

Zillah Byng-Thorne, Chief Executive at Future says,
“We all need to take responsibility for single-use plastic consumption and the Mobile Industry Awards is the perfect platform to spark change within the industry. Small changes can make a huge difference and I’m delighted Future is getting behind such a worthy cause.”

Fiona Ball, Head of Responsible Business & Sky Ocean Rescue commented :
“Sky Ocean Rescue’s mission is to inspire simple, everyday changes to stop our oceans from drowning in plastic. That’s why we’re working with the mobile industry to inspire changes that will turn off the plastic tap, including plastic-free packaging for SIM cards and mobile phones. We all need to play our part and turn inspiration in to action.”

Mark Fermor, Mobile Industry Lead at Future Plc:
“I’m delighted to partner with Sky Ocean Rescue. The Mobile Industry Awards 2018 brings together many of the top decision makers and influencers in the UK market, and together we can go a long way to help improve the health of our planet – starting with single-use plastics.”

This partnership marks the latest in a number of incentives by Future to become a more environmentally conscious company.

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