Future Unveils New Branding

February 23rd, 2018

Future is proud to announce an exciting rebrand that reflects the evolution of its business as a global, specialist, multi-platform media company. The rebrand rollout began in January internally, with a brand new visual identity featuring an all-new logo and a new website to follow.

This rebranding represents the continued expansion of the company, driven by strong revenue performance in eCommerce and events and supported by investment in digital assets. The company also now boasts a media services division powered by licensing and a lucrative content marketing operation alongside its market-leading websites and magazines.

Future’s FY17 results demonstrated continued strong growth, with the company increasing revenue 43% to £84.4m and an 112% increase in adjusted EBITDA* (profitability) to £11m. Future also drove 23% YoY digital audience growth across all websites, with leading brands TechRadar and PC Gamer reporting their biggest months ever. The company also grew digital licensing, signing 10 new partnerships and expanding into new territories including India and the Middle East.

Future’s eCommerce operations grew revenue 107% to £8.9m in 2017, boosted by sales during Black Friday and Cyber Monday, in which Future websites drove over 250,000 retail transactions. The company’s proprietary price comparison technology, Hawk, was key to this success and enabled Future to generate over £23m in sales transactions for their partners in this period.

Future’s scalable technology combined with data insight has successfully driven this organic growth, further aided by three strategic acquisitions from 2016-2017 that grew total events revenue by 58% YoY to £5.2m and increased magazine division revenue by 43% to £50.3m. Three recent acquisitions have leveraged the company’s platform further. Future now communicates with more passionate, engaged audiences than ever before, monetised through increasingly diverse revenue streams.

Zillah Byng-Thorne, CEO of Future said,

“The past 32 years have certainly been an adventure and Future has undergone a significant amount of change. It hasn’t been without its challenges but these have made Future what it is today.

“Future is going from strength to strength. Our strategy of diversifying revenues both by strategic acquisitions and organically has delivered substantial growth in 2017 in both operating profitability and cash conversion.

“Our brand needs to represent both our history and the exciting new directions that we’re heading in, along with all the fantastic opportunities that await us. It’s a very exciting time for us and I’m looking forward to seeing the new brand rollout over the coming weeks.”

Future’s new corporate website is designed to deliver the smooth and inspiring experience that typifies our cutting-edge and world leading digital brands. The site also consolidates the company’s worldwide presence under one global website and is optimised for use with mobile devices.

The new “focus” logo represents the focus of the company in line with its strategy and mission; creating quality content and experiences that connect people to their passions. This focus has made Future the leading specialist across sectors like technology, gaming & entertainment, music, creative & photography, field sports, knowledge and home interest. It’s a focus that is key to ensuring that Future’s award-winning brands drive the business forward and continue to grow revenues via new streams. Never before has Future had such a clear focus on innovation, development and quality.

Claire MacLellan, MD – Media Services, People & Culture said,

“This rebrand offers us the opportunity to tell our success story and remind our partners, investors and the industry that we have big ambitions for our fantastic brands.

“We’re a company going places and we have the talent to make these ambitions a reality.

“Our people have always been the driving force behind our award-winning brands, and our agile and innovative ways of working will continue to reap rewards going forward.”

This dynamic brand-refresh reflects Future’s position as a 21st Century media company with a diverse arsenal of products, platforms and audiences, along with multiple revenue streams that continue to grow. It demonstrates a media company with exceptional talent and prospects that is taking a dominant stance in the market, a company that’s telling its audience it is moving ahead of the times and disrupting the market through innovation and technology. Future is proud of its past and excited about its future.

*Earnings before share based payments and associated social security costs, interest, tax, depreciation, amortisation, impairment of intangible assets and exceptional items.

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