Future partners with FOX Sports in exclusive digital partnership with FourFourTwo
FOX Sports has reached an exclusive agreement with Future publishing to license the popular football media brand and platform, FourFourTwo, in Singapore, Malaysia, Indonesia and Thailand. Under the agreement, which commenced on May 1st 2018, FOX Sports will manage the digital operations of the FourFourTwo digital destinations and co-promote content across both brands’ growing digital platforms.
Since launching in 2013, FourFourTwo has experienced rapid growth in these four markets, peaking at 3 million monthly unique users online and a monthly social reach in excess of 50 million.
Italo Zanzi, EVP and Managing Director of Sports, Asia-Pacific and the Middle East, FOX Networks Group, said: “FourFourTwo is the ideal partner for our rapidly expanding FOX Sports Asia local digital and social platforms, and further strengthens the FOX Sports English football content offering that includes The John Dykes Show, Spurs TV and Chelsea TV. This partnership also makes it a lot easier for brands to connect to a highly passionate football fan base at scale, in a brand-safe environment.”
FOX Sports Asia Editor-in-Chief, James Marley , added: “We are thrilled to be partnering with one of the most iconic global football publishing brands. FourFourTwo is renowned for its insightful, authentic and entertaining coverage of the world’s most popular sport. That’s a perfect fit for FOX Sports and together we will provide an unmissable experience for our rapidly growing community of sports fans across the region.”
FourFourTwo’s Global Brand Director Andy Jackson said, “We’re delighted to have reached agreement with FOX Sports to continue the great work our Asia team has produced over the last 5 years to establish and grow the digital footprint of the brand in the region and with FOX Sports, I believe we’ve found the perfect partner to build on this solid base and take the brand forward. I look forward to working with the FOX Sports team in Asia to achieve this in the future.”