Future announces biggest ever imaging audience market share: reaching more than 4.5 million photographers

February 20th, 2018

Global specialist media platform, Future plc, has announced an impressive increase in market share for its photography brands, across print, online, social and live events. It’s monthly audience now exceeds 4.5 million photographers.

The new ABC (Audit Bureau of Circulations) figures for Jan-Dec 2017 released today, reveals that Future’s overall market share of the consumer photography print sector for audited monthly titles now stands at 59%.

Monthly consumer photography magazines
ABCs total (Jan-Dec 2017) Marketshare
Future 70,888 59%
Bauer 39,289 32%
Dennis 10,775 9%
TOTAL 120,952


Digital Camera, PhotoPlus and N-Photo deliver the 59% market share, while Future’s full magazine portfolio also includes Digital Photographer, Professional Photography, Photoshop Creative, Practical Photoshop, and the award-winning Photography Week.

Future’s photography brands have also seen rapid growth across their digital platforms.

In its first six months, the newly relaunched DigitalCameraWorld.com website has delivered in total more than 1 million users, and 2.7 million page views (Google Analytics, July 17-Jan 18). In January 2018, the site recorded its highest monthly audience to date, with 279,000 users and 625,000 page views.

A focus on buying guides and gear reviews has seen the website enjoy strong growth in Search rankings. The addition of Future’s proprietary eCommerce technology, Hawk, means that DigitalCameraWorld.com has become effective at driving transactions on retailers’ websites.

Future has also announced a social milestone today, with the combined Facebook, Twitter and Pinterest accounts of its photography brands surpassing more than four million.

Facebook Twitter Instagram Pinterest
Digital Camera 744,030 1,186,276 2,274 85,780
PhotoPlus 344,252 4,931
N-Photo 283,464 16,300
Photography Week 185,065 1,690
Digital Photographer 494,691 297,000 829 1,851
Photoshop Creative 254,177 53,800 734
Practical Photoshop 23,582 3,115
Professional Photography 10,363 105,000
The Photography Show 24,964 40,712 9,572
TOTAL 2,364,588 1,708,824 12,675 88,365


These market share announcements come just one month before Future’s UK leading event, The Photography Show, returns to Birmingham’s NEC for its fifth year. Since launch, the event has gone from strength to strength, attracting more than 32,000 consumers and professionals over its four-day schedule (source, BPA Audit 2017)

Future’s General Manager for Photography, Matt Pierce, says:

“Future has never enjoyed a larger photography audience. Whether across print, digital, or live events, Future is the clear market share leader. We’ve enjoyed remarkable audience

growth during a period when many rivals have actually been closing some of their biggest titles. That’s testament to the quality of both our content and our teams.

“We now have ambitious plans to launch new products, grow existing ones, and broaden our audience even further.”


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