Fitbit partners with Sky to bring viewers the second Sky on-demand ‘Fit in 5’ series
Yesterday Sky announced that it has partnered with Fitbit, the leader in the connected health and fitness market, for the second series of its VOD exclusive ‘Fit in 5’series. This will be the first time Sky has worked with a partner to create a short-form funded content series.
The ‘Fit in 5’ series aims to get people fit in only five minutes per day and is exclusively available to Sky customers on On Demand, Sky Go and Now TV. TV presenters Lisa Snowdon and Sarah-Jane Mee will feature in the episodes, hosted by Personal Trainer Marvin Ambrosius to get their heart rates pulsing in the five-minute sessions which incorporate fat burning, cardio and heart rate zone work outs.
The campaign will run over a series of 18 ad-funded episodes to be premiered on Sky’s On Demand platform for six weeks, beginning from today. It will then be rolled out across Sky Sports Mix in July and will aim to eclipse the success of the first series. The programme will run alongside the launch of Fitbit’s new slimline Alta HR fitness tracker and an accompanying TV campaign from the brand. The programme will also have 5” Fitbit sponsorship idents attached and Fitbit Alta HR product placement throughout.
The partnership between Fitbit and Sky was brokered by Sky Media, the advertising sales division of Sky, and Media Brands a global media and advertising agency that operates as part of Universal McCann.
Rachel Bristow, Director of Partnerships at Sky Media, explains: “We are delighted to be working with Fitbit to help the fitness brand engage with customers in a new and exciting way. Moreover, this partnership demonstrates our ongoing ambition to work more closely with brands to develop compelling content that truly resonates with their audience.”
Lucy Sheehan, Marketing Director at Fitbit concludes: “Fitbit is delighted to sponsor Sky’s ‘Fit in 5’ and motivate Sky viewers be more active. Much like Fitbit, Fit in 5 encourages you to get moving, stay motivated and see how small steps make a big impact. The five minute exercises are a great way to elevate your heart rate, burn more calories and see the benefits that short bursts of exercise can bring.”
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit’s diverse line of award-winning products includes Fitbit Surge®, Fitbit Blaze™, Fitbit Charge 2™, Alta HR™, Alta™, Fitbit Flex 2™, Fitbit One® and Fitbit Zip® activity trackers, as well as the Aria® Wi-Fi Smart Scale. Fitbit products are carried in 54,000 retail stores and in 65 countries around the globe. Fitbit Group Health uses the power of the Fitbit activity trackers, software and services to deliver innovative solutions for corporate wellness, weight management, insurance and clinical research. Fitstar by Fitbit offers a digital health and fitness platform that helps and inspires users to get fit anytime, anywhere, and has a footprint of over 8.3 million downloads across the Fitstar Personal Trainer and Fitstar Yoga apps, with availability in 155 countries.
Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.
About Sky Media
Sky Media is the advertising sales arm of Sky, offering an exciting array of opportunities on TV, online and on the go. Sky Media represents all Sky’s channels and sites, and also sells advertising on behalf of a range of broadcasters including Viacom, Discovery Networks, FOX International Channels, NBC Universal, A+E Networks and Sony Pictures Television Networks. Sky Media’s portfolio of channels reaches 50 million people in the UK every week.
Sky Media has offices in London, Manchester and Dublin. For a full list of channels and opportunities please visit www.skymedia.co.uk and follow us on @SkyMediaUK