The Festival of Marketing: three sessions to help you break through the content noise
The Festival of Marketing is taking place 10–11 October 2019, at Tobacco Dock, London. With over 150 hours of content taking place across the 12 stages, keep reading for a closer look at three Festival sessions you won’t want to miss!
#1 What’s hot and what’s not: Making your content strategy agile to stay ahead of trends.
Join Honda’s Digital Content and Social Media Section Manager, Nick Bennett, and Marketing Communications Section Manager, Louise Furneaux as they dive into the world of flexible and reactive strategies, and how to get your brand’s message across without forcing it. Plus, use Honda’s experience of working with Cadbury’s to understand how to make collaboration work, and the content you need to get there.
#2 Reaching the far corners – creating localised content in keeping with your brand’s global reach
JBL’s Head of Marketing Simona Bara shares her how-to guide for creating localised content for a large global audience, with the award-winning JBL Fright Club campaign. Discover how to translate brand values into new markets without losing your original purpose. And how to get the right combination of global messaging and localised ideas within your content, without getting lost in translation.
#3 Virgin Trains on harnessing the power of weird on social
Head of Social Content, Emma Martell, reveals how offbeat humour can help you gain viral reach. From the award-winning #Avocard to a competition to win a toilet seat, Emma will reveal how to come up with weird ideas and get them approved. Plus, why your content can emotionally connect with your audience, without involving a higher moral purpose.
View the 2019 agenda to discover even more sessions taking place over the two days! Then Buy Your Pass to start planning your day. As a member of the CMA you can save £300 on your Festival Pass. Just use your exclusive discount code PTCMA895 to buy your Pass for £895+VAT.