Distributing Content Through Paid, Owned and Earned Media

March 14th, 2017

Our next Digital Breakfast is being held on Wednesday 5th April 2017 on the exicting topic of Distributing Content Through Paid, Owned and Earned Media.

The speakers for this breakfast will be discussing the smart ways to get your content to the right audience, driving organic traffic growth and amplification through paid channels.


Alec Square

Alec McCrindle, Creative Director at Yahoo Studio EMEA

Alec oversees the content and creative team for Yahoo Storytellers. The team is responsible for custom content creation and consulting for clients across Yahoo and Tumblr – across EMEA and internationally. He led Yahoo’s first EU-wide content marketing program in 2007, its first influencer programs in 2008, and two years ago he merged the visual content and editorial content functions in anticipation of the social content trend. He’s currently working on data led storytelling and bringing unique content creators to the fore.

Alec has had various creative leadership roles in the UK and South Africa since he left art school to get involved in this new internet in the 90’s. He’s still amused that it’s gone full circle on GIFs.


neilson-hallNeilson Hall, CEO and Co-Founder at Illuminate

Neilson has been working in performance media for nearly 10 years. In this time he has consistently innovated and developed new products, driven huge incremental revenue for clients and agencies alike and become a respected thought leader through appearances on main stream television, radio and prominent conferences worldwide.

His commercial marketing background allows him to deliver integrated performance solutions across some of the world’s largest brands in a variety of verticals, these include: British Gas, Amex, Direct Line, Thomas Cook, SDG group, Adidas, GM, Apple, Compare the Market, Dell and Arcadia.

Neilson will be discussing how to build a POE (Paid, Owned and Earned) model while also touching on  a flexible POE model that sits with both the agency and client. Neilson will consider the cross functional backbone of all content distribution and how tools and technology affects it. Successful distribution strategies will be explored using real life case studies in a number of verticals.


Vincent Haywood, Founder, VHDigital

Vincent has been doing this digital thing for nearly 20 years now, looking after clients like Harry Potter globally, WWE, COS, City Jet, Jaguar, Land Rover, Xbox, Nike, Adidas, Chivas regal, Agent Provocateur and many more. His passion lies in Social Media and Content Marketing, and he will be talking about how to use social media to distribute content effectively.


How to book your place:

Please fill in the online booking form here.


Tim Tucker, Training Consultant – CMA.

Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years’ experience working in digital media.


9am – 11am (Breakfast is served from 8:30am)


Etc Venues
51-53 Hatton Garden


CMA Members: £75 + VAT

Non Members: £150 + VAT


A thought provoking and future gazing look at the value of digital content and how to distribute effectively. Two hours of engaging presentations and new perspectives on the rise of online content with reachLaura Heywood, Commercial Editor, Retail Week

Very interesting to see how major brands see their business and the futureJoe Riordan, Marketing Analyst, REED

Fresh, Brilliant and up to dateGabriela Izquierdo, Digital Designer, Financial Times

Inspirational and thought provoking, a great way to spend a couple of hours. Well worth it!” Andrew Reeves, Founder, Reeves Consulting

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