Distributing Content Through Paid, Owned and Earned Media
Our next Digital Breakfast is being held on Wednesday 5th April 2017 on the exicting topic of Distributing Content Through Paid, Owned and Earned Media.
The speakers for this breakfast will be discussing the smart ways to get your content to the right audience, driving organic traffic growth and amplification through paid channels.
As the Head of Social Content for Yahoo/Tumblr, Tasnim has a wealth of experience heading a large number of campaigns for clients, both at Yahoo and her previous position at the BBC.
Highly motivated and hard working, Tasnim has worked in the industry for over sixteen years and has a huge knowledge of social trends, content, art direction and user experience design. She primarily works as an advisor for good social practice as well as a visual producer and an art director.
Her clients include Warner Bros, Disney, Twentieth Century Fox, Paramount, Diet Coke, Canon, Clinique and more.
Neilson has been working in performance media for nearly 10 years. In this time he has consistently innovated and developed new products, driven huge incremental revenue for clients and agencies alike and become a respected thought leader through appearances on main stream television, radio and prominent conferences worldwide.
His commercial marketing background allows him to deliver integrated performance solutions across some of the world’s largest brands in a variety of verticals, these include: British Gas, Amex, Direct Line, Thomas Cook, SDG group, Adidas, GM, Apple, Compare the Market, Dell and Arcadia.
Neilson will be discussing how to build a POE (Paid, Owned and Earned) model while also touching on a flexible POE model that sits with both the agency and client. Neilson will consider the cross functional backbone of all content distribution and how tools and technology affects it. Successful distribution strategies will be explored using real life case studies in a number of verticals.
Vincent Haywood, Digital Strategist, Social Media & Content Marketing Trainer and Speaker
Vincent has been doing this digital thing for nearly 20 years now, looking after clients like Harry Potter globally, WWE, COS, City Jet, Jaguar, Land Rover, Xbox, Nike, Adidas, Chivas regal, Agent Provocateur and many more. His passion lies in Social Media and Content Marketing, and he will be talking about how to use social media to distribute content effectively.
How to book your place:
Please fill in the online booking form here.
Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years’ experience working in digital media.
9am – 11am (Breakfast is served from 8:30am)
51-53 Hatton Garden
CMA Members: £75 + VAT
Non Members: £150 + VAT