Discoverability: Focusing on distribution, reach and marketing your content

August 25th, 2016

The next Digital Breakfast of 2016 is on Wednesday 14th of September, on the very exciting topic of “Discoverability: Focusing on distribution, reach and marketing your content”

Our last breakfast in July was on creating unique, interactive and impactful content and was a huge success, with attendees from 7 CMA member agencies as well as companies such as Grey London, Liberty London, Nestle, QVC, Taboola, Zurich Municipal and Adhoc PR to name but a few.

The Speakers will be discussing:

  • Changes in long tail search and Google’s knowledge graph
  • The increasing role of long form digital content in search success
  • Approaches to ‘intelligent content’ and adaptive media for discoverability
  • Working with social influencers to maximise reach
  • The vital role of paid search and social advertising in driving content to audiences


Scott Davies, CEO, provides broadcaster and advertisers the ability to add real-time viewer/consumer interaction and social content into linear and digital broadcast or advertising.’s social TV platform ‘STORY’ has been specifically designed for news, entertainment, sports and advertising producers tasked with creating live social content.

STORY can be used to effortlessly gather, filter, aggregate and moderate user-generated and geo-located content from social media sites including Twitter, Facebook and Instagram (etc) directly into programming and advertising. Additionally, driving data to companion apps that enable viewers to interact with their televisions and adverts with mobile devices.

Caroline Reynolds, VP of Paid Search, iProspect


iProspect is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands. A trusted partner with an in-depth understanding of consumer behavior, iProspect reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives.

iProspect delivers personal, adaptive and valuable digital experiences utilizing proprietary solutions including: paid and natural search, content generation, data & insights, social media management, structured data and feeds, performance display, mobile strategy, video, conversion optimization and affiliates.

Kevin Gibbons, Managing Director, BlueGlass


BlueGlass is an award-winning content marketing agency – driven by creativity, backed by data. They work with brands such as Totaljobs, Expedia, Vistaprint and the Financial Times.

Kevin has been involved in digital marketing since 2003, founding search agency SEOptimise in 2006 and becoming UK managing director of BlueGlass in 2012.

He frequently speaks at leading industry conferences/events and writes for highly-respected blogs including Econsultancy, Fast Company, Search Engine Watch and Search Engine Land.

How to book your place:

Please fill in the online booking form here.

Booking Incentive

Most people come to quite a few of our digital breakfasts throughout the year, and to encourage you to book in advance we would like to offer you an incentive. It not only helps us to plan these events, it also gives something back to you for your loyal support.

Therefore, this year, if you book 3 Digital Breakfasts in one go for 2016, The CMA will send you a personal £25 Amazon voucher to spend! We have an exciting selection of topics below, choose and book your 3 now!

Please contact for more information.



Ashley Norris, Content/Social Media consultant.

Ashley brings with him a wealth of experience in the content space and has worked with The CMA for several years, after being commissioned to write key feature articles, as well as editing our Industry Reports. He is now working as a content/social media/PR consultant for a number of clients mainly in the tech/media arena.

Previous to this he was MD of Sutro Digital, an innovative start up that created ‘social branded content,’. Much of their work was in community management – creating great content for brands and then harnessing it to engage with consumers on social networks.


9am – 11am (Breakfast is served from 8:30am)


CMA Members: £75 + VAT

Non Members: £150 + VAT


etc Venues, 51-53 Hatton Garden, London, EC1N 8HN


Upcoming Breakfasts

Discoverability: Focusing on distribution, reach and marketing your content – Sept 14th

Key trends and technologies in the native advertising space – October 5th

The rise and rise of digital video and what to do about it – November 2nd

Expert panel: Best of digital 2016, plus predictions for 2017 – December 7th

  Share: Posted in CMA News