Digital Breakfast On Tour to Manchester
The CMA is taking the Digital Breakfasts on the road! First stop on our UK tour will be Manchester. The breakfast will be held at the Havas Manchester offices.
The breakfast will be an insightful look at the way content marketing can be used to create awareness, build audiences, and ultimately deliver a strong return on investment for a wide range of businesses.
Experts and practitioners will focus on how to develop a strong content marketing initiative for your business, by highlighting best practice content, industry case studies and analytics.
Anyone interested in starting or improving their content marketing activity won’t want to miss this opportunity to hear from people who are doing it right.
Mike Jeffs, Commercial Director at Branded3
Branded3 is one of the most respected search agencies in the UK. Mike has experience both client and agency side, with a focus on consumer behaviour and audience engagement.
Karen Webber is the marketing director at content marketing agency Axonn Media, and a freelance consultant and content writer. She has spoken at the likes of Marketing Week Live and B2B Ignite, written for the Guardian and CMO.com and is a judge for the Northern Marketing Awards and the Northern Digital Awards.
As more organisations “do content marketing”, it’s getting harder and harder to stand out. Has content marketing had its day? I don’t think so, but things have changed and only those who adapt and grow with it will succeed. I’ll look at what organisations need to do now to ensure content marketing is a viable strategy for them for years to come.
Dr Steve McKevitt, Author, Entrepreneur, Academic
Steve McKevitt is an expert in brand communication. He is the founder of three successful businesses and, over a 25-year career, has worked in the UK, Europe and the US with companies such as Nike, Google, Sony PlayStation. Atari, BT, Coca Cola, Deutsche Bank, NBC Universal, EMI Music, Future Publishing, Motorola, MTV, NTL and Harvey Nichols. Steve is a critically acclaimed author. His books – about management, brand communication, growth and sustainability – have been published internationally and his articles have appeared in newspapers around the world: from The Guardian and The Observer to The Huffington Post and Kenya Daily Nation. He completed his PhD at the University of Sheffield and his next book, The Persuasion Industries in Britain is published by Oxford University Press in Spring 2018.
Andrew Ko, CEO and Co-Founder at Personalyze
Andrew is a thought leader on the social and big data revolution in music, having sat on a music industry panel during Social Media Week in London and speaking on numerous occasions at digital media conferences and the Manchester Business School. Andrew completed his PhD studies at the University of Manchester in 2014. His doctoral research involves exploring how emotions and context shapes people’s identities and experience with music and what insights can be drawn from this data, which became the foundation for Personalyze’s proprietary technology.
Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years’ experience working in digital media.
Tuesday 10th October 2017
9am – 11am (Breakfast which is included is served from 8:30am)
54 Princess Street,
CMA Members: £50 + VAT
General Admission: £100 + VAT
To book tickets please book via the current Digital Breakfast booking page by clicking the button below. Choose the October Manchester Digital Breakfast.