Dentsu Aegis launches John Brown Media in Sweden
Dentsu Aegis Sweden has strengthened its offering in content marketing by launching the global content agency John Brown Media to the Swedish market, bringing the number of countries in which John Brown now has a presence to 11.
John Brown Media – a leader in content marketing since it was founded in 1987 – delivers multichannel content, helping brands create engaging conversations with their customers that get results. The award-winning, global company has its headquarters in London and works with the world’s most recognised and successful brands. Globally, it’s had clients such as Waitrose, Loblaws, John Lewis, SM Retail, Virgin, Pick and Pay, FinnAir, Hannafords, El Corte Ingles and Orange.
Mattias Behrer, CEO Dentsu Aegis Sweden: “We see an increasing demand for deeper, data-lead content from our customers. John Brown is very skilled in the dialogue with existing and potential customers. Our vision is for John Brown to become the best in Sweden in storytelling, regardless of channel.”
Andrew Hirsch, Global CEO of John Brown Media continues: “Sweden is a very exciting market for us, and we are delighted to be launching there. We look forward to helping brands to have rewarding conversations with their customers that deliver great commercial results.”
The initiative will be led by Carl Lundgren, Business Director, who, with his strong background in content, has worked in various roles within the Dentsu Aegis Group for the past six years. Working closely with the international John Brown team, Carl will work closely with Jayne Reah, Client Services Director from the London office, to ensure all the global expertise, knowledge and talent is brought to the Swedish market, in order to deliver the most innovative and effective client solutions.