CPL and Thoroughbred Breeders’ Association deliver centenary book
The Newmarket-based TBA exists to support the breeding of quality bloodstock, and is the only British association to represent breeders’ interests both within Great Britain and Europe.
In documenting the association’s history, the book covers the evolving National Hunt scene, notable breeders, key thoroughbreds and influential figures from the past century.
Working to create a high-quality, coffee-table-style volume, CPL led on design, layout and print, as well as supporting the TBA’s in-house editor with sub-editing and proofing.
The finished product, which has been mailed out to TBA members, has a classic look and uses a mix of photography from the TBA’s archive and contemporary pictures to help bring the TBA story to life. In addition, CPL helped create two special edition copies.
The TBA’s communications and marketing manager, Charlotte Lovatt, said: “Due to the nature of the book, it was imperative that it had a long shelf-life, a timeless appeal that wouldn’t show the effects of changing design trends. We believe that CPL achieved this in both the design and production.”
TBA chairman Julian Richmond-Watson added: “We were very pleased with the finished product and have received a good deal of positive feedback from our members. The CPL team worked to the specified timeline and were able to deliver the full consignment of books ahead of our 100 year anniversary in May.”