Content Marketing Throughout the Purchase Funnel
There was a fantastic turnout for the February breakfast, thanks to everyone that came! We had attendees from companies such as Adhoc PR, British Heart Foundation, Hearst, Kameleon, Ecover, Navigate Video, OTM Create, Progressive Content, REED, Remarkable, Shortlist, Stackla, TotallyMoney and Wardour to name but a few.
We are delighted to announce that the next Digital Breakfast of 2017 will be held on Wednesday 1st of March. The topic will be:
Content Marketing Throughout the Purchase Funnel
This breakfast will cover content objectives such as raising awareness and driving loyalty, while looking at how to plan content strategies that deliver value throughout the purchase funnel.
Abi has over 9 years’ experience working in social and digital content across multiple markets leading brands and currently heads up the Digital Engagement team at MEC Wavemaker.
In 2016 she was awarded Media Week’s Rising Star award and was placed in Media Week’s top 30 under 30. She is dedicated to closing the loop between social content and business objectives, and helping brands make audience first content.
Adam Lewis, B2B Strategist: Content Marketing, Inbound & Social
Topic: The truth about B2B content marketing.
Many B2B businesses claim they are doing content marketing. Most of them are lying. They are still pushing out ads and product-focused content like they always did but now its in the form of social posts, video and infographics!
In his talk Adam shares how to create a full-funnel content strategy that blends content, social advertising and marketing automation to deliver results.
Adam is a freelance B2B content strategist. He works with B2B businesses and agencies to create compelling content that drives marketing qualified leads. He uses a data-driven planning process to meticulously map out content that attracts and converts prospects. He has done award winning work for global brands such as IBM, Thomson Reuters, Box, Symantec, Visa, Bacardi and Sony to name a few. Prior to being independent, Adam was Managing Director of social media consultancy, Immediate Future, Global Digital Director for Burson Marsteller, part of WPP and a Public Affairs and crisis communications consultant for a city PR firm. Adam’s current clients are KCOM, VISA, Box, Symantec & Haven.
Stephen Bateman, Digital Changemaker and Content Marketing Strategy Expert
Topic: Why and how to turn your content planning strategy on its head for optimum ROI
Most businesses claim to be doing some form of content marketing, albeit poorly and without demonstrable ROI. This is because the majority of marketers are not following best practice content marketing planning, preferring to fill their funnels, rather than shore up their bucket.
Most marketers today plan their content top down, rather than bottom up, using expensive resources to fill their top of funnel content activity without securing the middle funnels and bottom bucket. This results are extreme waste and poor, if any ROI.
In his talk Stephen shares a model for bottom and mid funnel content strategy that reduces waste through the funnel, to deliver markedly higher ROI and improved content marketing results.
Stephen is the UK’s leading content marketing strategy expert focused on supporting the customer journey with great content and improving content’s ROI. He works closely with Dave Chaffey at Smart Insights, Oxford Innovation, Bryony Thomas (Watertight Marketing,) Peninsula Enterprise, Heart of the South West, Innovate 2 Succeed and Instituto Superior para el Desarrollo de Internet (ISDI) to deliver best-in-class strategic content marketing training and support to marketing professionals everywhere.
More speakers to be announced!
How to book your place:
Please fill in the online booking form here.
Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years’ experience working in digital media.
9am – 11am (Breakfast is served from 8:30am)
51-53 Hatton Garden
CMA Members: £75 + VAT
Non Members: £150 + VAT
Why Should I Come?
“The CMA digital breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from PCP as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something.” Stuart Charlton – Commercial Director – Progressive Content
“CMA are always keen to look at ways to pull in the best speakers and be involved in the leading industry events – a great benefit for members. The Digital Breakfasts, which as a team we attend regularly, are always carefully put together to be relevant and informative. Time is precious so you need to know it’s going to be time well spent and we certainly feel this is the case with the CMA.” Catherine Reid, Marketing Manager – Remarkable