Content Effectiveness ROI Digital Breakfast

September 25th, 2017

The CMA Digital Breakfasts are monthly thought leadership events focused on the Content Marketing community in the UK. Each breakfast features individual speakers who present on a specific theme, along with a panel debate to discuss thoughts and questions from the audience. You’ll learn and discuss successful content marketing strategies, winning tactics, case studies and tips from experienced content marketing practitioners and experts.

Speakers for this breakfast will discuss how to measure the success of your content marketing, choosing the right key performance indicators for your organisation & clarifying the business case for content marketing.


Lance Concannon, Director of Marketing, Europe at Sysomos

Lance has 20+ years’ combined experience as a journalist and tech marketer, with a strong focus on digital and social media. Currently in-house at social media intelligence platform, Sysomos, he previously spent a decade agency-side. His experience is primarily with B2B/B2C technology brands, but also some other businesses, including: IBM, Sony Electronics, Oracle, Fujitsu, AMD, Vodafone, Nokia, Accor, BP, American Express, Greene King, and Sky.


Debbie Zaman, Founder & MD, Withpr

Withpr is an award-winning B2B communications agency with deep expertise and industry leading clients in fintech, adtech and retail tech. Withpr focuses on multi-market technology businesses, so Debbie’s knowledge of and insight into the European market is unparalleled. An expert in B2B communications with more than 20 years’ experience in the industry, Debbie has led the communications for some of the biggest names in technology.

Outside of her agency work, she is part of the advisory board at Diversity In Marketing & Advertising and is a member of the Tech London Advocates group. She is also an experienced and engaging speaker regularly featuring at the Festival of Marketing as well as other technology events.


Jules Lund, Founder, Tribe

Jules Lund’s versatility across Television, Radio & Digital has rewarded him with a wealth of experience. With a background in Graphic Design, Photography and Film, Jules quickly became obsessed with social media. In 2013, he led ‘The Fifi & Jules’ Facebook Page to become the most engaged brand-page in the entire country. As a true content generator, Jules writes, directs, performs and pesters his editors until his imagination comes to life. Delivering clients everything from animation to a day-in-the-life, shot on his iPhone. Jules’ social insights have since made him a unique asset, being invited around the country to present to Australia’s biggest agencies on the power of Social Influencer Marketing. In 2015 Emma Freedman joined Jules Lund as co-host of the new national nightly Scoopla show from 6pm on SCA’s Hit Network, covering the fickle world of entertainment. Jules is continuing to push the boundaries of Digital Content, working with Australia’s leading brands and Influencers to bring a more authentic marketing experience for all.



Tim Tucker, Training Consultant – CMA.

Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years’ experience working in digital media.


Wednesday 4th October 2017

9am – 11am (Breakfast consisting of delicious bacon sandwiches, pastries, fruit pots and smoothies is served from 8:30am)


Etc Venues
51-53 Hatton Garden


CMA Members: £50 + VAT

General Admission: £100 + VAT

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