CMA Member Speaking Engagements

February 16th, 2017

We are delighted to bring you three new market leading speaking opportunities.

  • #DMWF Expo Europe – Amsterdam
  • Festival of Media – Rome
  • #DMWF Global –  London

Below are details on each of the events. These opportunities are exclusive CMA member benefits which we are thrilled to be able to offer you.

Please come back to charlie.eke@the-cma.com by 5pm Friday 17th detailing which event you would like to be considered for along with a top line rationale.

dmwf

#DMWF Expo Europe – AMSTERDAM

Synopsis:  #DMWF Expo Europe 2017 will showcase the latest Digital Marketing Technologies and Strategy, Virtual Reality, Artificial Intelligence, ecommerce, Influencer Marketing, Content Marketing, Data, Analytics and Mobile Marketing across two dedicated conference streams.

In a new world of technology and start-ups merging boundaries between marketing to person vs. machine, #DMWF Expo Europe will equip you with the skills and knowledge you need to address your future challenges in Digital Marketing with sessions exploring:

  • Successfully forming an interactive digital content marketing strategy to increase engagement
  • Understand how VR and 360 are transforming the marketing and communication industries
  • Understanding the way AI is going to revolutionise and impact on the way brands interact with customers
  • Marketing to Generation Z and exploring short-lived content
  • The future of social media; live streaming and online chat
  • E-Commerce initiatives to build future growth
  • Building authentic influencer relationships with brand ambassadors
  • Effective data-driven marketing automation using personalisation and targeting

Date: 3rd – 4th April

Location: Beurs van Berlage, Amsterdam

Topic:  Panel: Using short-lived content as part of your marketing strategy – where do you begin?

  • How brands are experimenting with how best to engage with an ever-growing ephemeral audience
  • Finding innovative ways of exploiting mediums by producing content that is as native as possible
  • Understanding your audience and where they hang out
  • The battle for reach and impact continues, but make a great image a compelling priority
  • Short term content gives the viewer a special feeling, how to use this to create a bond between you and your viewers that build retention and repeat visits
  • Creative thinking and ‘solving for the customer’ to build engagement

Website:

http://digitalmarketing-conference.com/europe/

CMA Speakers:  Panel debate: There is the chance for 4 speakers to take part in this.

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Festival of Media – ROME

Synopsis:  Festival of Media Global 2017 will welcome the world’s most influential media minds for three days of awards, conference sessions and networking.

More than 850 delegates attended last year, including global agency CEOs and 200 of the world’s biggest brands debated trends and insights dominating the international media industry.

Last year, Festival introduced the Brand Learning Programme – an intimate space for brands to learn how to become a better client – the expansion of the emerge programme – showcasing the hottest adtech start-ups, while the Festival of Media Awards celebrated the year’s best global advertising campaigns.

Date: 8th & 9th May

Location: Rome Cavalieri, Waldorf Astoria Hotels & Resorts – ROME

Topic:  Ted talk style

Beyond the likes, followers and view: what social measurement should brands actually be using?

  • The number of followers and likes doesn’t equate to brand sales, so what should advertisers be measuring to gauge the success of social in their campaigns

Website:

http://www.festivalofmedia.com/global/

CMA Speakers:  There are actually two opportunities to take part in this event as follows:

Ted Talk Style

  • This is a single opportunity for a CMA Member to present a Ted talk style presentation on the topic listed above.

Festival of Media Global Advertising Awards

  • This is a single opportunity for a CMA Member to join the judging panel for the Festival of Media Global Advertising Awards:

Synopsis:

Festival of Media Global Awards – Shortlist judging round:

Where: Online only, no travel needed

When: Between Monday 6th March until Friday 17th March 2017, this will take approximately 6-7 hours which can be spread during that period.

Format: Review and score written submissions (in English) in 1-3 categories

Please note there is no preparation needed for taking part in the awards judging. We credit all judges on our website and we also offer a complimentary ticket to the Festival of Media Global (May 8th and 9th) and winners’ announcement in Rome (May 8th).

Website:

http://awards.festivalofmedia.com/global/?page_id=24&lang=en

 

Please Note: The event organisers will cover 1 x night’s accommodation and a discount on flights for both opportunities.

dmwf

#DMWF Expo Global – LONDON

Synopsis:  #DMWF Expo Global 2017 will showcase the latest Digital Marketing Technologies and Strategy, Virtual Reality, Artificial Intelligence, eCommerce, Influencer Marketing, Content Marketing, Data, Analytics and Mobile Marketing across two dedicated conference streams.

In a new world of technology and start-ups merging boundaries between marketing to person vs. machine, #DMWF Expo Global will equip you with the skills and knowledge you need to address your future challenges in Digital Marketing with sessions exploring:

  • Successfully forming an interactive digital content marketing strategy to increase engagement
  • Understand how VR and 360 are transforming the marketing and communication industries
  • Understanding the way AI is going to revolutionise and impact on the way brands interact with customers
  • Marketing to Generation Z and exploring short-lived content
  • The future of social media; live streaming and online chat
  • E-Commerce initiatives to build future growth
  • Building authentic influencer relationships with brand ambassadors
  • Effective data-driven marketing automation using personalisation and targeting

Date: 19th-20th June

Location: 155 Bishopsgate, London

Topic:  Panel: Content marketing masterclass: The art of short-lived storytelling

  • What makes great content for marketing storytelling?
  • Structures to incorporate short-lived content as part of your marketing plan
  • Tailoring content for different platforms and audiences
  • Impacts of images, video and text

 Website:

 www.digitalmarketing-conference.com/global/

 CMA Speakers:  Panel debate: There is the chance for 4 speakers to take part in this.

 

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