Stats, facts and future trends November 2015

Stats, Facts & Future Trends November 24th, 2015

This month, discover the importance of engagement in social media marketing, why sponsored social messages are particularly effective, and why ad avoidance is preferred to ad blocking. Increasing audience engagement key objective in social media marketing Marketers are constantly ramping up their social media marketing skills to not only drive brand awareness, but also increase … Continue reading “Stats, facts and future trends November 2015”

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Stats, facts and future trends – October 2015

Stats, Facts & Future Trends October 27th, 2015

This month, the CMA release their highly anticipated research into the use of social media in content marketing, and we discover how email is still the digital activity of choice for UK consumers and which technologies are the most important for content marketers. Social budgets grow for content The latest CMA research has found that … Continue reading “Stats, facts and future trends – October 2015”

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Stats, facts and future trends – September 2015

Stats, Facts & Future Trends September 25th, 2015

This month, why marketers are living in “la-la land”, the rise of video effectiveness, and why publishers are missing out by not being on Instagram. Marketers use ‘shocking’ metrics The majority of marketers wrongly assume that awareness and engagement are ways of proving effectiveness and many even mistake engagement for conversion, according to a new … Continue reading “Stats, facts and future trends – September 2015”

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Stats, facts and future trends – August 2015

Stats, Facts & Future Trends August 25th, 2015

This month, discover just how often young people use their smartphones, the role of visual content in marketing, and the positive effect music can have on brand image. Young people use smartphones every other minute Young people in the UK use their smartphones an average of 387 times each day, according to new research. Data … Continue reading “Stats, facts and future trends – August 2015”

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Stats, facts and future trends – July 2015

Stats, Facts & Future Trends July 27th, 2015

This month, discover whether people prefer laptops or mobiles to access the internet, the importance of trust, and why brands must tell better stories Laptop screens remaind more popular than mobiles Laptops are the most popular screens used to access the internet, according to new data from Mediatel’s Connected Screens report. The results suggest that … Continue reading “Stats, facts and future trends – July 2015”

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