Stats, facts and future trends – May 2016

Stats, Facts & Future Trends May 27th, 2016

This month, we discover the full extent of content marketing’s growth, why consumers would rather discover content rather than receiving it, and the new metrics of content marketing success. UK content marketing spend predicted to more than double by 2020 Content marketing spend in the UK is set to rise 179% to £349 million in … Continue reading “Stats, facts and future trends – May 2016”

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Stats, facts and future trends – April 2016

Stats, Facts & Future Trends May 3rd, 2016

This month, we reveal the huge increase in UK content marketing spend, the appeal of video for content marketers, and whether to go short or long with mobile video. Content marketing powers ahead in UK marketing spend UK digital adspend grew 16.4% on a like-for-like basis in 2015, the fastest rate of increase in seven … Continue reading “Stats, facts and future trends – April 2016”

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Stats, facts and future trends: March 2016

Stats, Facts & Future Trends April 1st, 2016

This month, we discover why social content is an iceberg, why jazz fans stay in nicer hotels, and which social media channel women wake up to. Branded content sways purchase intent Mobile consumers who view quality branded content are more likely to go on to buy from a brand than desktop users, according to a … Continue reading “Stats, facts and future trends: March 2016”

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Stats, facts and future trends – February 2016

Stats, Facts & Future Trends February 22nd, 2016

This month, discover the positive impact content marketing has on brands, why short-form video delivers more engagement than long-form, and how marketers measure engagement. Content marketing pays dividends Content-led marketing can significantly improve consumers’ positivity towards advertising brands, according to a study by the BBC. BBC Storyworks, the content marketing arm of BBC Advertising, used … Continue reading “Stats, facts and future trends – February 2016”

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Stats, facts and future trends – January 2016

Stats, Facts & Future Trends January 22nd, 2016

This month, we look at why brands need better quality content to engage consumers, why brands still aren’t good users of social media, and which platforms UK marketers are distributing their content on. Brands must improve content experience Distracted, multi-screening consumers have little patience for a poor content experience, with most choosing to abandon it … Continue reading “Stats, facts and future trends – January 2016”

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Stats, facts and future trends – December 2015

Stats, Facts & Future Trends December 14th, 2015

This month, we discover which social network will be dominant for marketers in 2017, the key marketing trends over the next 12 months, and which age group are more obsessed with technology. Marketers turn to Instagram Facebook and Twitter are the top social networks currently used by US marketers but Instagram will replace Twitter in … Continue reading “Stats, facts and future trends – December 2015”

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Stats, facts and future trends November 2015

Stats, Facts & Future Trends November 24th, 2015

This month, discover the importance of engagement in social media marketing, why sponsored social messages are particularly effective, and why ad avoidance is preferred to ad blocking. Increasing audience engagement key objective in social media marketing Marketers are constantly ramping up their social media marketing skills to not only drive brand awareness, but also increase … Continue reading “Stats, facts and future trends November 2015”

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Stats, facts and future trends – October 2015

Stats, Facts & Future Trends October 27th, 2015

This month, the CMA release their highly anticipated research into the use of social media in content marketing, and we discover how email is still the digital activity of choice for UK consumers and which technologies are the most important for content marketers. Social budgets grow for content The latest CMA research has found that … Continue reading “Stats, facts and future trends – October 2015”

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Stats, facts and future trends – September 2015

Stats, Facts & Future Trends September 25th, 2015

This month, why marketers are living in “la-la land”, the rise of video effectiveness, and why publishers are missing out by not being on Instagram. Marketers use ‘shocking’ metrics The majority of marketers wrongly assume that awareness and engagement are ways of proving effectiveness and many even mistake engagement for conversion, according to a new … Continue reading “Stats, facts and future trends – September 2015”

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Stats, facts and future trends – August 2015

Stats, Facts & Future Trends August 25th, 2015

This month, discover just how often young people use their smartphones, the role of visual content in marketing, and the positive effect music can have on brand image. Young people use smartphones every other minute Young people in the UK use their smartphones an average of 387 times each day, according to new research. Data … Continue reading “Stats, facts and future trends – August 2015”

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