Stats, Facts & Future Trends – January 2017

Stats, Facts & Future Trends January 30th, 2017

This month, we discover the tiny amount of time advertisers have to attract digital audiences, the mobile trends shaping 2017, and why people don’t feel represented by brands. B2C marketers need to give content marketing time Content Marketing Institute, the US trade body for content marketing, have released their annual research into B2C marketing, which … Continue reading “Stats, Facts & Future Trends – January 2017”

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Stats, Facts & Future Trends: December 2016

Stats, Facts & Future Trends January 5th, 2017

This month, we discover why social advertising is the number one way to promote content, the importance of personalisation, and the staggering proportion of online campaigns that miss their intended audience. Most UK marketers rely on paid social ads to promote content UK marketers are more than three times as likely to use social advertising … Continue reading “Stats, Facts & Future Trends: December 2016”

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STATS, FACTS & FUTURE TRENDS: November 2016

Stats, Facts & Future Trends December 1st, 2016

This month, we discover exactly how people respond to branded video, what the key Christmas content sharing hotspots are, and why content sharers are much more likely to purchase. Consumers respond to branded video Nearly half (46%) of consumers have made a purchase as a result of watching a branded video, while another third (32%) … Continue reading “STATS, FACTS & FUTURE TRENDS: November 2016”

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Stats, Facts & Future Trends: October 2016

Stats, Facts & Future Trends November 1st, 2016

This month, we discover the best times and days for posting brand messages on social media, the CMA’s latest research into effectiveness measurement, and the surprising amount of parents using Snapchat. What time and day are best for social posts? With all the different types of social platforms, it can be challenging for brand marketers … Continue reading “Stats, Facts & Future Trends: October 2016”

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Stats, facts and future trends: September 2016

Stats, Facts & Future Trends October 4th, 2016

This month, we look at why more advertisers are using mobile video, the ideal video length on Facebook, why more isn’t necessarily better when it comes to content. Teens use YouTube and Gmail more than social networks Research has found that despite the huge popularity of social networking among teens, more respondents reported using Gmail … Continue reading “Stats, facts and future trends: September 2016”

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Stats, facts & future trends – August 2016

Stats, Facts & Future Trends September 8th, 2016

This month, we look at who exactly creates native advertising in magazines, why social is top for video ads, and how to get the most out of your influencer marketing. Magazines rely on editorial team for native ad production The lines between native advertising and editorial content are continuing to blur, as more magazine publishers … Continue reading “Stats, facts & future trends – August 2016”

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Stats, facts & future trends – July 2016

Stats, Facts & Future Trends August 10th, 2016

This month, we explore how emojis make your brand more relatable, how quickly people reach for their phones when waking up, and how multi-screeners are actually more observant of off-screen advertising. Emojis make brands fun and relatable Research has found that more brands are using emojis in their messaging than a year ago and most mobile … Continue reading “Stats, facts & future trends – July 2016”

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Stats, facts and future trends – June 2016

Stats, Facts & Future Trends July 6th, 2016

This month, we look at the increase in interactive content, the vital part secondary influencers play in successful campaigns, and why ‘dark social’ dominates social sharing. Marketers plan more interactive content Three quarters of content marketers plan to increase their use of interactive content in 2016, with even more agreeing that such material is more … Continue reading “Stats, facts and future trends – June 2016”

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Stats, facts and future trends – May 2016

Stats, Facts & Future Trends May 27th, 2016

This month, we discover the full extent of content marketing’s growth, why consumers would rather discover content rather than receiving it, and the new metrics of content marketing success. UK content marketing spend predicted to more than double by 2020 Content marketing spend in the UK is set to rise 179% to £349 million in … Continue reading “Stats, facts and future trends – May 2016”

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Stats, facts and future trends – April 2016

Stats, Facts & Future Trends May 3rd, 2016

This month, we reveal the huge increase in UK content marketing spend, the appeal of video for content marketers, and whether to go short or long with mobile video. Content marketing powers ahead in UK marketing spend UK digital adspend grew 16.4% on a like-for-like basis in 2015, the fastest rate of increase in seven … Continue reading “Stats, facts and future trends – April 2016”

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