Stats, Facts and Future Trends: October 2017

Stats, Facts & Future Trends November 6th, 2017

This month, we look at mobile’s global dominance for internet access, the value of Snapchat’s older users for brands, and how online spend for video has overtaken banner ads. Mobile expands its global share of internet use Zenith has released its latest Mobile Advertising Forecasts report, which has found that the use of mobile for accessing the … Continue reading “Stats, Facts and Future Trends: October 2017”

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Stats, Facts & Future Trends: September 2017

Stats, Facts & Future Trends October 2nd, 2017

This month, we look at the latest IPA Touchpoints data, see what social trends marketers are interested in, and find out what the public are most excited about with the iPhone X Daily media consumption at almost eight hours Adults in in Great Britain are spending 7 hours and 56 minutes a day consuming media, … Continue reading “Stats, Facts & Future Trends: September 2017”

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Stats, Facts & Future Trends: August 2017

Stats, Facts & Future Trends September 4th, 2017

This month, we track the ongoing rise in Snapchat and Instagram adoption, how social channels use video to capture attention, and just how far your influencer budget will go. Instagram and Snapchat adoption still surging in the US and UK Usage rates for Facebook, Instagram and Snapchat are running in parallel between the US and … Continue reading “Stats, Facts & Future Trends: August 2017”

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Stats, Facts & Future Trends: July 2017

Stats, Facts & Future Trends August 2nd, 2017

This month, we reveal the future of mobile video viewing, what brands should and shouldn’t do on social media, and why cause-related ads are on the rise. 5.5bn people will use mobile devices by 2022 Two-thirds (66%) of the world’s population, or more than 5.5bn people, are expected to be using mobile devices by 2022, … Continue reading “Stats, Facts & Future Trends: July 2017”

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Stats, Facts & Future Trends: June 2017

Stats, Facts & Future Trends July 3rd, 2017

This month, we discover which digital platforms drive specific publisher content, why content marketing is good for growing email lists, and the lack of trust Brits have in social media news. Facebook drives publishers’ content The topic of an article has significant impact on where readers find it, as new research shows lifestyle and entertainment … Continue reading “Stats, Facts & Future Trends: June 2017”

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Stats, Facts & Future Trends: May 2017

Stats, Facts & Future Trends June 1st, 2017

This month, we discover what’s hot in the app world, why many consumers prefer digital ads to TV ads, and the key to memorable content. Brands step up personalised marketing Marketers know that personalisation is vital when it comes to engaging with consumers, but they just don’t have it down yet, according to a worldwide … Continue reading “Stats, Facts & Future Trends: May 2017”

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Stats, Facts & Future Trends: April 2017

Stats, Facts & Future Trends April 27th, 2017

This month, we explore the rise and rise of digital video, why UK consumers trust brands more than their friends, and the problems B2B marketers have with social. Digital video remains on the rise Digital video usage is becoming a significant part of UK adults’ media consumption. According to eMarketer’s first digital video viewing forecast, … Continue reading “Stats, Facts & Future Trends: April 2017”

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Stats, Facts & Future Trends: March 2017

Stats, Facts & Future Trends March 29th, 2017

This month, we discover the difference time makes on the impact of content marketing, the upwards trajectory of digital video viewing, and why many content publishers aren’t native compliant Positive mood boosts content marketing Advertisers able to reach consumers when they’re in the right mood could increase the impact of content marketing by as much … Continue reading “Stats, Facts & Future Trends: March 2017”

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Stats, Facts & Future Trends: February 2017

Stats, Facts & Future Trends February 27th, 2017

This month, we explore how different generations use YouTube, the marketing spend predictions of the latest Forrester report, and why skipping online ads is now an ingrained habit. How Gens X, Y and Z watch video content There’s little doubt that YouTube is a valuable platform when it comes to connecting with customers of all … Continue reading “Stats, Facts & Future Trends: February 2017”

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Stats, Facts & Future Trends – January 2017

Stats, Facts & Future Trends January 30th, 2017

This month, we discover the tiny amount of time advertisers have to attract digital audiences, the mobile trends shaping 2017, and why people don’t feel represented by brands. B2C marketers need to give content marketing time Content Marketing Institute, the US trade body for content marketing, have released their annual research into B2C marketing, which … Continue reading “Stats, Facts & Future Trends – January 2017”

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