Posted by: Dan Brotzel, Sticky Content It’s a cliche of every copywriting manual or workshop: write for your readers. Put your audience first. Walk in their shoes. Think about who you are writing for. We all pay lip service to this idea, but how often do we really do it? Not very often, if the … Continue reading “You and me (but mostly me)”
Watch the main highlights of the evening at this year’s International Content Marketing Awards 2014.
The Content Marketing Association (CMA), the industry body for the content marketing industry, revealed the winners of its fifth annual International Content Marketing Awards Wednesday night at The Roundhouse in London. The 2014 CMA International Content Marketing Awards were the most competitive content marketing awards globally, celebrating industry excellence across national and international agencies over … Continue reading “2014 International Content Marketing Awards Winners!”
Of the world’s 22 most profitable luxury brands, 20 come from Europe. Yet Europe is no longer the world’s biggest consumer of the luxury labels it produces. Nor is America, which is responsible for the other two. Asia, the Middle East and Russia now represent huge markets for these brands. It’s thought over half the … Continue reading “Why Does Asia Consume, But Not Produce Luxury Brands?”
The sector of content marketing may be booming, but a clear definition has yet to emerge. Let us help. Content marketing is one of the industry’s biggest success stories of the past decade. Although it’s been in existence since John Deere launched The Furrow back in 1895, telling farmers how they can be more profitable, … Continue reading “What is content marketing?”