The CMA Key Diary Dates for 2015

January 27th, 2015

For all CMA members please add the following key dates to your calendars. We are changing the structure of our annual meetings and we are looking forward to providing you with more networking opportunities moving forward. Membership Networking Lunch – Our first membership gathering in 2015 will be in March at the inaugural CMA Membership … Continue reading “The CMA Key Diary Dates for 2015”

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2015 Already off to a great start with The CMA signing up 2 new members

January 27th, 2015

The Content Marketing Association (CMA), the industry body for the content marketing industry, starts the new year already by welcoming two new members. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. Its an exciting time … Continue reading “2015 Already off to a great start with The CMA signing up 2 new members”

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Rebekah Billingsley Joins John Brown as New Head of Digital and Content Strategy

January 23rd, 2015

John Brown is pleased to announce the appointment of Rebekah Billingsley as Head of Digital and Content Strategy. Rebekah will be managing the content marketing agency’s digital strategy and output, as well as the research and planning side, across all platforms. Rebekah started as a Graduate Management Trainee in television but moved into digital in … Continue reading “Rebekah Billingsley Joins John Brown as New Head of Digital and Content Strategy”

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What Facebook is doing to brand pages – and the difference content can make

January 23rd, 2015

A couple of weeks back US organisation Pew Research published its latest social media findings and discovered that, in spite of talk of millennials shifting platforms and content overload, Facebook is still in very rude health. The report concluded that ‘Facebook remains by far the most popular social media site. While its growth has slowed, … Continue reading “What Facebook is doing to brand pages – and the difference content can make”

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Down with the kids? Don’t use #bae

January 23rd, 2015

It’s all well and good researching your audience, its needs, interests, proclivities and sense of humour etc etc, but talking like them? That’s a lexical step too far, according to one Twitter account. @BrandsSayingBae is retweeting – can you guess? – those companies that use ‘bae’ in their tweets. No idea? According to this Wall … Continue reading “Down with the kids? Don’t use #bae”

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Forum Events announce new date for Internet Marketing Summit

January 20th, 2015

Award-winning business-to-business events organiser, Forum Events has today released the date of its one day Internet Marketing Summit. The event will be held on May 14th 2015 at the Hilton, London Wembley. Designed for senior internet marketing professionals, the Summit focusses on one-on-one prearranged meetings with internet marketing solution providers. Delegates can attend free of … Continue reading “Forum Events announce new date for Internet Marketing Summit”

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Walking the Nile

January 15th, 2015

Swhype have been busy working on one of the most popular television shows of the new year, Walking The Nile – a hard-hitting four-part documentary about ex-soldier Levison Wood’s journey along the Nile, walking from the river’s source all the way to the Mediterranean Sea. Swhype had the pleasure of creating the map graphics that … Continue reading “Walking the Nile”

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Huck 48 äóñ The Origins Issue The first chapter in a year-long journey to the heart of DIY culture

January 14th, 2015

This year Huck is going in search of a manifesto for indie culture – a crowdsourced how-to guide where everyone shares a little something they picked up along the way. First stop: Origins. Stories of new beginnings and authentic roots. For the past decade we’ve met creative doers, both iconic and unknown, at the forefront … Continue reading “Huck 48 äóñ The Origins Issue The first chapter in a year-long journey to the heart of DIY culture”

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How to avoid those Twitter storms

January 13th, 2015

Posted by: Martin Cloake, Content Desk Like most technology, Twitter evokes strong responses about what it does to communication. While some swear by it, and some others swear on it, others still bemoan its effect. New Statesman editor Jason Cowley once ventured the view in a leader column that the word Twitterstorm is one of … Continue reading “How to avoid those Twitter storms”

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Retaining Your Brand Identity When Expanding Overseas

January 13th, 2015

Posted by: Yusuf Bhana, TranslateMedia How much can a brand change itself without losing sight of its meaning? Moving your brand overseas into a new market is a challenging task. The brand you’ve worked hard to build in its home market needs to find a new meaning for an audience with a different set of … Continue reading “Retaining Your Brand Identity When Expanding Overseas”

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