Vivid launched innovative new Boutique content marketing agency

February 3rd, 2015

Today sees the launch of innovative new boutique content marketing agency, Vivid. The brainchild of three former-Future senior executives, Vivid promises to provide agile, highly engaging content solutions for clients – from magazines to apps and all the things the internet loves. Vivid has been set up by: Jayne Caple, formerly FuturePlus managing director; Sean … Continue reading “Vivid launched innovative new Boutique content marketing agency”

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Your ideal social media images? Print covers!

February 1st, 2015

The CMA’s own infographic reinforces the fact that 44% of people are more likely to engage with content on social media that contains pictures. But which pictures? Ironically, some of the best possible images to circulate on social media are… print covers. A magazine or catalogue cover is a summation of a brand’s positioning at … Continue reading “Your ideal social media images? Print covers!”

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Stats, facts and future trends

February 1st, 2015

This month, we find out why more people searched for their Christmas presents on social media, the marketing power of laughter, and the most popular content marketing guides of 2014. UK shoppers turn to social networks Social networks are gaining ground on traditional search engines and e-retail sites as online sources for Christmas gift ideas … Continue reading “Stats, facts and future trends”

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2015 off to a flying start, pitches & new members

February 1st, 2015

I don’t know about you but last year already feels like a year ago and we are only in week four of January! Lots of activity happening at The CMA and this week we are delighted to announce that a CMA member has been appointed by Zurich Municipal to develop thier content strategy. This pitch … Continue reading “2015 off to a flying start, pitches & new members”

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Month In Content Marketing: British Airways re-launches Business Life, Friends Life debuts new website and the best content of 2014.

January 30th, 2015

BA revamps key site, awards news and a look back at 2014 and a few predictions for the new year. Here is a round up of the top stories British Airways re-launches Business Life December saw the launch of a new look British Airways’ Business Life in-flight magazine. It will be followed later in 2015 … Continue reading “Month In Content Marketing: British Airways re-launches Business Life, Friends Life debuts new website and the best content of 2014.”

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2015 Already off to a great start with The CMA signing up 2 new members

January 27th, 2015

The Content Marketing Association (CMA), the industry body for the content marketing industry, starts the new year already by welcoming two new members. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. Its an exciting time … Continue reading “2015 Already off to a great start with The CMA signing up 2 new members”

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The CMA Key Diary Dates for 2015

January 27th, 2015

For all CMA members please add the following key dates to your calendars. We are changing the structure of our annual meetings and we are looking forward to providing you with more networking opportunities moving forward. Membership Networking Lunch – Our first membership gathering in 2015 will be in March at the inaugural CMA Membership … Continue reading “The CMA Key Diary Dates for 2015”

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Down with the kids? Don’t use #bae

January 23rd, 2015

It’s all well and good researching your audience, its needs, interests, proclivities and sense of humour etc etc, but talking like them? That’s a lexical step too far, according to one Twitter account. @BrandsSayingBae is retweeting – can you guess? – those companies that use ‘bae’ in their tweets. No idea? According to this Wall … Continue reading “Down with the kids? Don’t use #bae”

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Rebekah Billingsley Joins John Brown as New Head of Digital and Content Strategy

January 23rd, 2015

John Brown is pleased to announce the appointment of Rebekah Billingsley as Head of Digital and Content Strategy. Rebekah will be managing the content marketing agency’s digital strategy and output, as well as the research and planning side, across all platforms. Rebekah started as a Graduate Management Trainee in television but moved into digital in … Continue reading “Rebekah Billingsley Joins John Brown as New Head of Digital and Content Strategy”

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What Facebook is doing to brand pages – and the difference content can make

January 23rd, 2015

A couple of weeks back US organisation Pew Research published its latest social media findings and discovered that, in spite of talk of millennials shifting platforms and content overload, Facebook is still in very rude health. The report concluded that ‘Facebook remains by far the most popular social media site. While its growth has slowed, … Continue reading “What Facebook is doing to brand pages – and the difference content can make”

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