Last chance to book for February Digital Breakfast!

February 11th, 2015

This is your last chance to book for our February Digital Breakfast, with remaining places going fast. This session will look at one of the hot topics for 2015, Data – driven content and personalisation. We have a stellar line up with Alexandra Willis, Head of Digital Content – Wimbledon, Rhian Cowburn, Head of Partner … Continue reading “Last chance to book for February Digital Breakfast!”

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Rational vs. Emotive Marketing äóñ Which Is Best for Global Audiences?

February 10th, 2015

The relative merits of basing marketing communications on rational logic or emotional appeal is an ongoing debate, particularly within the advertising industry. The rational approach uses marketing to try to prove the product’s quality and usefulness by listing the product’s benefits, or quoting facts or statistics. By contrast, emotive marketing instead appeals directly to a … Continue reading “Rational vs. Emotive Marketing äóñ Which Is Best for Global Audiences?”

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IAB launches guidelines to provide greater transparency in ‘native’ digital advertising

February 9th, 2015

The Internet Advertising Bureau (IAB UK) has released part one of a set of guidelines to help the marketing industry provide more transparency to consumers around ‘native’ advertising. The guidelines provide advertisers, publishers, agencies and advertising technology companies with clear and practical steps to make it easier for consumers to spot native advertising – digital … Continue reading “IAB launches guidelines to provide greater transparency in ‘native’ digital advertising”

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What is Growth Hacking – and is it relevant to content marketers?

February 6th, 2015

Over the last few years growth hacking has become a much discussed term inside (and indeed outside) marketing circles. The origins of the phrase goes back to 2010 when start up seer Sean Ellis described it as a way of illustrating how start ups focus all their marketing efforts on growth. He argued a growth … Continue reading “What is Growth Hacking – and is it relevant to content marketers?”

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Taboola Completes $117 Million Financing Round to Drive Global Expansion and Next Generation Personalization For Users, Publishers and Marketers

February 5th, 2015

Taboola, the leading content discovery platform, announced that it has completed a $117 million financing round led by Fidelity Management and Research Company, the investment adviser to Fidelity’s family of mutual funds. Also participating in the round are existing investors Marker LLC­­­­ and Steadfast Capital, as well as new strategic investors including Advance Publications (parent … Continue reading “Taboola Completes $117 Million Financing Round to Drive Global Expansion and Next Generation Personalization For Users, Publishers and Marketers”

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Remarkable Group launches strategic office in Wales to meet demand

February 4th, 2015

National communications agency Remarkable Group has launched a new strategic office in Cardiff to meet growing demand for its services across Wales. The launch of the new regional office allows the company to maintain its position at the forefront of best practice public consultation and engagement in preparation for new planning legislation due out this … Continue reading “Remarkable Group launches strategic office in Wales to meet demand”

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Vivid launched innovative new Boutique content marketing agency

February 3rd, 2015

Today sees the launch of innovative new boutique content marketing agency, Vivid. The brainchild of three former-Future senior executives, Vivid promises to provide agile, highly engaging content solutions for clients – from magazines to apps and all the things the internet loves. Vivid has been set up by: Jayne Caple, formerly FuturePlus managing director; Sean … Continue reading “Vivid launched innovative new Boutique content marketing agency”

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2015 off to a flying start, pitches & new members

February 1st, 2015

I don’t know about you but last year already feels like a year ago and we are only in week four of January! Lots of activity happening at The CMA and this week we are delighted to announce that a CMA member has been appointed by Zurich Municipal to develop thier content strategy. This pitch … Continue reading “2015 off to a flying start, pitches & new members”

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Your ideal social media images? Print covers!

February 1st, 2015

The CMA’s own infographic reinforces the fact that 44% of people are more likely to engage with content on social media that contains pictures. But which pictures? Ironically, some of the best possible images to circulate on social media are… print covers. A magazine or catalogue cover is a summation of a brand’s positioning at … Continue reading “Your ideal social media images? Print covers!”

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Stats, facts and future trends

February 1st, 2015

This month, we find out why more people searched for their Christmas presents on social media, the marketing power of laughter, and the most popular content marketing guides of 2014. UK shoppers turn to social networks Social networks are gaining ground on traditional search engines and e-retail sites as online sources for Christmas gift ideas … Continue reading “Stats, facts and future trends”

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