International Content Marketing Awards 2018

July 19th, 2018

  The International Content Marketing Awards are the biggest night in the content marketing calendar. Agencies from across the world offer up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. We are excited to announce that there are 24 categories available to enter this year, … Continue reading “International Content Marketing Awards 2018”

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How Instagram’s IGTV innovation will change content marketing

July 12th, 2018

A couple of weeks ago Instagram made what might turn out to be one of the most significant social media announcements of 2018. It unveiled IGTV, its new longform, vertical video, full screen platform that is available in the Instagram app as well as a standalone IGTV app. Individuals and brands have been able to … Continue reading “How Instagram’s IGTV innovation will change content marketing”

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TCO LONDON PRODUCE STAY WIDER OF THE RIDER CAMPAIGN FOR CONTINENTAL TYRES

July 12th, 2018

Continental Tyres and London Cycling Campaign (LCC) has launched a ‘Stay Wider of the Rider’ campaign with this video of the Brownlee brothers produced by TCO London. ‘Not everyone should be this close’ runs the tagline as the charity seeks to raise public awareness of the dangers of motorists passing cyclists too closely. Alistair Brownlee said: … Continue reading “TCO LONDON PRODUCE STAY WIDER OF THE RIDER CAMPAIGN FOR CONTINENTAL TYRES”

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Award Winning Agencies: Cedar Communications

July 3rd, 2018

For Cedar Communications, one of the longest established content marketing companies in the UK, the CMA awards are a highlight of the year. They’re when time and money is invested to showcase the work of many different sectors of the company, and the company’s diligence is often rewarded with a string of awards. In 2017 the person spearheading the … Continue reading “Award Winning Agencies: Cedar Communications”

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Measurement Survey

June 21st, 2018

Measurement has been identified by our CMA members as one of the major issues facing the content marketing industry. So we have a set up a CMA Special Interest group specifically to assess and develop a “best practice” approach that can be used to promote and use in the future. Now, more than ever, content … Continue reading “Measurement Survey”

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Millennial media company co-founder named new Content Marketing Association chairman

May 30th, 2018

Vince Medeiros, co-founder and publisher of TCO London, has been named chairman of the Content Marketing Association (CMA). Medeiros, a member of CMA’s management team, takes over from Matt Adams, the chief executive of Havas Media UK, who has held the position for the past year. TCO is parent company of award-winning media brands Huck … Continue reading “Millennial media company co-founder named new Content Marketing Association chairman”

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CMA Member Exclusive Discount on VR & AR Training

April 30th, 2018

Virtual Reality (VR) and Augmented Reality (AR) 1 Day Training Masterclass London Thursday 13th December Background to this workshop By 2021, the combined market size of augmented and virtual reality is expected to reach 215 billion U.S. dollars. All around us we are now seeing examples of where both VR and AR can reshape existing ways … Continue reading “CMA Member Exclusive Discount on VR & AR Training”

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The Digital Content Summit 2018 – are you coming?

April 26th, 2018

We are very happy to announce that the CMA is partnering with Business Reporter for The Digital Content Summit 2018 which will be chaired by our Managing Director, Catherine Maskell. This partnership has resulted in an amazing 50% off the price of tickets for CMA Members. Attend The Digital Content Summit in order to learn how best to … Continue reading “The Digital Content Summit 2018 – are you coming?”

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18 new members signed up in Q1!

April 4th, 2018

2018 has started off with a bang here at the CMA towers. We have re-launched our summit and split it into two events; B2B (17th April) and B2C (July TBC). We have announced our second Future Content Sessions (4th April). We will be opening the Awards earlier this year (19th April). We have sent out … Continue reading “18 new members signed up in Q1!”

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Future Publishing Buys Five Haymarket Media Group Titles in £14m Deal

March 21st, 2018

Future plc, global platform for specialist media, today announces the proposed acquisition of five specialist consumer titles from Haymarket Media Group for up to £14m. The five titles are, What Hi-Fi?, Stuff, FourFourTwo, Practical Caravan and Practical Motorhome. The intended acquisition of popular brand What Hi-Fi? provides an entry into the complementary audio visual market, … Continue reading “Future Publishing Buys Five Haymarket Media Group Titles in £14m Deal”

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